Lisa Langan Email and Phone Number
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Dynamic marketing leader with a proven record of excelling in roles that require an entrepreneurship spirit while exceeding challenging goals. Progressive background with a unique combination of operations and marketing, which has resulted in a comprehensive skill set able to translate analytics into actionable strategies across various B2C and B2B. Recognized for ability to lead and retain diverse, cross-functional teams while ensuring achievement of sales goals and ROI targets. Reputation for establishing net-new channels and teams to support business growth and expanded ownership from digital marketing to include ecommerce, events, and product marketing. Specialties: Digital, Social Media, CRM, Retail, Web Lead, Ecommerce, B2B and B2C Integrated Marketing Strategy, Product Marketing, Agency Management, On-site and Virtual Events, Media Planning, P&L Budget and Forecasting, Promotional Effectiveness, Project Management, Training and Development, Outstanding Communication Skills, Creative Problem Solving.
Amazon
View- Website:
- amazon.com
- Employees:
- 734811
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Head Of Marketing And Creative | Devices And ServicesAmazonAtlanta, Ga, Us
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Head Of Marketing & Creative | Devices & ServicesAmazon May 2024 - PresentSeattle, Wa, UsLead marketing and creative services for Amazon Device & Services, including Appstore for Fire Devices and Alexa. Our team drives the strategy and implementation across key channels including email, social, paid media, website/developer portals, webinars, office hours, and partnerships. We execute campaigns that generate awareness, drive engagement, and ultimately drive downstream developer actions through delivering the right message at the right time during the build journey. We partner closely with MarTech/DataTech, Evangelism, Product Marketing, and Global events on a daily basis to create value for our developer audiences.
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Head Of Developer Marketing & Content | Device & ServicesAmazon Oct 2023 - May 2024Seattle, Wa, UsLed marketing and UX/Visual design for across all Amazon Appstore developer touchpoints. Our team drives the strategy and implementation across key channels including email, social, paid media, website content, and virtual and in-person events. We own the marketing technology platforms that allow the team to execute go-to-market campaigns and exercise metrics-driven marketing initiatives through optimized process and systems.
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Head Of Digital Marketing | Device & ServicesAmazon May 2022 - Sep 2023Seattle, Wa, UsOwnership across all marketing touchpoints for the Amazon Appstore developer community, including web and site management, UX design, marketing content, analytics, digital marketing, and product marketing. Optimized existing Email, Blog, and Site marketing channels through establishing design UX/Visual standards, templates, and content strategy frameworks. Grew the team 2x and launched five net new channels in one year, including Search, Paid Media, Social, Social, Events, Forums, and Partnerships.
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Senior Manager Digital Content | Device & ServicesAmazon May 2020 - Apr 2022Seattle, Wa, UsLed multi-functional team consisting of marketing channel management, technical documentation, localization, and UX/Visual to support delivering content to the Amazon Appstore developer community. Launched new workflow processes to enable team to scale output and deliver against GTM deadlines. Reviewed and audited marketing programs and defined the budget goals and priorities across the team. Worked independently for over 6 months under skip level management to deliver scaled projects while direct management was being backfilled.
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Senior Digital Marketing Manager - EmailCarter'S | Oshkosh B'Gosh Nov 2016 - May 2020Atlanta, Georgia, UsLed a team of 7 responsible for the email strategy across both Carter's and OshKosh B'gosh brands. Responsible for increasing and optimizing key performance metrics, driving growth across campaign and trigger programs, multi-variate testing, and owning the audience, content and creative messaging strategy. -
Ecommerce Marketing Manager, Paid MediaCarter'S | Oshkosh B'Gosh Sep 2015 - Nov 2016Atlanta, Georgia, UsLaunched initial paid media strategy, inclusive of Display and Paid Social Media, including Facebook, Pinterest, Instagram, Twitter, and YouTube for Carter's and OshKosh B'gosh US programs.
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Ecommerce Marketing Manager, InternationalCarter'S | Oshkosh B'Gosh Aug 2013 - Sep 2015Atlanta, Georgia, UsCreated the first International Marketing strategy and execution for our Ecommerce business for expansion. Focus included managing our international shipping marketing strategy, country-specific site launch marketing plans, and licensee relationships. Owned the launch and strategy of the Canadian Ecommerce Marketing program for the first international Ecommerce expansion. Included Search, Email, Affiliate, Paid Media, and Social.
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Ecommerce Marketing AnalystCarter'S | Oshkosh B'Gosh Apr 2012 - Aug 2013Atlanta, Georgia, UsResponsible for measuring overall marketing performance against main KPIs, such as Sales, Orders, Traffic, Conversion, and Average Order Value, across all Ecommerce marketing channels, including Search, Email, Affiliate, Display, Social, Direct Load, and Referring Traffic. Assist leadership in forecasting, budgeting, and ad hoc performance analysis to ensure business goals are met. Build strategic business plans with leadership to formulate achievable yet aggressive sales growth. Manage vendor relationship for our analytics platform, including enhancements and optimizations.
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Order Fulfillment ManagementMcmaster-Carr May 2011 - Apr 2012Elmhurst, Illinois, UsSelected from internal talent pool to specifically target raising the existing below expectations performance of the department. Managed a team of eleven Order Fulfillment Specialists and overseeing a 50+ person operation that satisfies on average 10,000 orders daily. -
Supply Distribution ManagementMcmaster-Carr Jul 2010 - Sep 2011Elmhurst, Illinois, UsManaged a team of thirteen Quality Control Specialists and supervised a 30+ person operation that performed daily control checks on over 1400 inbound supplier packages. Promoted within seven months of starting the role due to continued high performance.
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Sales ManagementMcmaster-Carr Nov 2008 - Jul 2010Elmhurst, Illinois, UsStarted in a Management Trainee rotational program that involved periodic project and people management roles within various departments, such as Finance and Quality Control. Then possessed a role within the Sales Department as a Supervisor and managing a team of ten Sales and Web Correspondence Associates who held the responsibility of managing our outbound communication with our customers.
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Regional Account Manager-American EagleGe Money Feb 2008 - Nov 2008Norwalk, Ct, UsSelected from internal talent pool to transition to a new client relationship based on consistent positive performance in order to create a strong internal team for a high profile client with an aggressive penetration plan for the business. -
Regional Account Manager-Linens 'N Things And Men'S WearhouseGe Money Jan 2007 - Feb 2008Norwalk, Ct, UsThe main goal of this position is to effectively grow the credit card program for the client and to enhance overall store operations through increasing sales, new applications, and credit penetration, building relationships, and sharing best practices. Through the implementation of new training, team motivation, and running incentives, the role supports the client in creating a strategic and effective credit program.
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Performance Integration Manager-ExxonmobilGe Money Sep 2006 - Mar 2007Norwalk, Ct, UsAppointed Quality and Escalations Manager, Corporate Affairs lead, processes owner for Alpine, India, Genius, client reporting, Cash Access, cross sell, and led a group of 16 CSRs and specialists.Spearheaded process for measuring quality for the new Retention team pilot. Implemented a project that allowed retailers to scan their tickets which improved quality and minimized cost and turnaround time.
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Operations And Collections Leadership Program AssociateGe Money Jul 2005 - Sep 2006Norwalk, Ct, UsManaged and improved employee development, team quality, and performance. Six Sigma Greenbelt trained and tested. Created multiple dashboards, innovative reward programs for service to sales incentives, and owned multiple metric tracking processes that included extensive excel analysis and financial reporting.Spearheaded Cross Sell analysis for the client portfolio and resulted in a 3.94% increase in sales in 5 months. Established a dashboard reporting monthly inventory inconsistencies, resulting in an inventory cost reduction of $52,000.
Lisa Langan Skills
Lisa Langan Education Details
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Emory University - Goizueta Business SchoolMarketing -
Wake Forest UniversityGeneral
Frequently Asked Questions about Lisa Langan
What company does Lisa Langan work for?
Lisa Langan works for Amazon
What is Lisa Langan's role at the current company?
Lisa Langan's current role is Head of Marketing and Creative | Devices and Services.
What is Lisa Langan's email address?
Lisa Langan's email address is li****@****ers.com
What schools did Lisa Langan attend?
Lisa Langan attended Emory University - Goizueta Business School, Wake Forest University.
What skills is Lisa Langan known for?
Lisa Langan has skills like Strategy, Management, Marketing, Leadership, Forecasting, Analysis, Inventory Management, Business Process Improvement, Budgets, Customer Service, Team Management, Market Planning.
Who are Lisa Langan's colleagues?
Lisa Langan's colleagues are Deepak Manohar, Jdrifter Drifto, Fatima Alzahra, Steel Morris, Yuvaraj Ak, Amanda Whitlock, Nicole Gomes.
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