- Drive inbound channel growth- Communicate inbound performance to executives- Perform multi-touch analysis and implement optimizations- Map buyer's journey- Orchestrate brand and lead generation campaigns- Assist retention strategies

Enterprise vertical- Determined major market opportunities- Established primary communication channels- Enabled sales pitches- Delivered 8 go-to-marketsRestaurant vertical- Led market sizing and identified ideal customer profiles- Designed, conducted, and interpreted state of the industry survey- Advised pricing strategy

- Researched value proposition and financial impact of marketing product- Mapped current merchant payment journey- Enabled data-driven case studies and sourced product proof points

- Presented to executives opportunities to grow two restaurant products- Informed pricing, bundling, and marketing of retail products - Performed thorough competitive analysis of 20+ competitors

- Ensured high data quality for client teams- Established data pipelines for large retail client- Addressed core brand issues of large CPG client- Assessed data quality across industries and within Starcom

- Maintained nonprofit and small-business client relationships- Directed marketing workstream for art organization’s services rollout- Facilitated museum’s entrance into Chicago market

- Drove ad sales- Evaluated performance of national brands’ ads- Compiled social interactions data across programs for sales meetings

- Estimated financial health of nonprofit and informed fundraising goals- Built and managed donor CRM overseeing $150K in funds- Raised over $7K in funds

- Organized weekly dorm-wide events- Promoted events and managed accounting

- Ran 2-hour-long experimental studies- Supported lab director

- Supported firm lawyers and litigators- Prepared key documents for a firm partner’s trial preparation- Shadowed firm partner and litigators at trials