Zoë Mccrum Email & Phone Number

Los Angeles, California, United States

Designer building brand identities and custom web experiences for creative individuals and small businesses.

Greater Los Angeles Area

Create key brand assets for web, mobile & printDesign in-store and social assets for partnered brands such assignage, one sheeters, mirror clings, invitations & digital couponsDesigned new web layout and interactive experienceCreate social media assets including GIFs & illustrationsfor Evergreen content and scheduled launch

Santa Monica, California

Responsible for daily e-commerce/marketing graphic needs, including web assets (homepage, banners), e-mail blasts/daily newsletters, display ads, and event flyers/invitations for print + social mediaConceptualize and execute flat lay photography to be used on social media and in e-mail blastsAssorted graphics for social media (primarily Instagram)

Greater Los Angeles Area

Created pitch decks for television series/future projectsUpdated artist decks & social bannersDesigned full page ads for printCreated graphics for social media

Greater Los Angeles Area

Created graphics and design layouts in support of the creative and marketing teams, including email newsletters, social content (GIFs, illustrations), and geofiltersAssisted in brainstorming concepts for projects and helped direct photoshootsUpdated existing collateral material and online assetsAssisted in collateral needs for flagship retail store

Greater Los Angeles Area

Worked directly with CEO to develop creative assets/collateral for partnered events and marketing campaignsRedeveloped brand identity for clients, including logo, media kit, style guide, business cards, color palette, typography, etc.Created template for use in future media kitsDeveloped alternate layouts for web redesign

London, United Kingdom

Assisted in running special events and dinners held in the shop Completed stock inventory and labeling new stockDesigned and created weekly email newsletters and promotional content Facilitated online orders and shipment packaging

Remote

• Created three weekly original designs using Adobe Illustrator, intended for Delta Zeta apparel around the nation and to be published on company's social media• Compiled weekly style profiles with photos regarding current trends, local culture, and other relevant topics to Loyola Marymount University and the greater Los Angeles area

Loyola Marymount University

• Created informational posters and official signs• Redesigned existing manuals for readabilityDesigned and coordinated employee shirts

Greater Los Angeles Area

Created appealing layouts using raw copy and photos, following a style guideWorked with advertisers in designing new ad campaignsCollaborated with Art Director in layout and creation of mockups of redesigned magazine

Loyola Marymount University

Created appealing layouts using raw copy and photos, following a style guide

Crystal Springs Uplands School

Overall responsibility for the yearbook, including design, production, and project/deadline managementDesigned the entire layout, background and cover of the yearbookWrote detailed descriptions and captions of events as well as provided final editingMajor contributor of photos in addition to carrying out post-processing and editing of photosCommunicated with faculty, students, and members of the Crystal Springs community to assemble quotations, photos, and other necessary informationIncluded research and copyright, extensive problem solving and team coordination

Greater Los Angeles Area

Assisted with general tasks and editing jobsResearched photoshoot locations