Zac Mckenna

Zac Mckenna Email and Phone Number

Vice President - Business Development @ Metrika
New York, NY, US
Zac Mckenna's Location
New York, New York, United States, United States
Zac Mckenna's Contact Details

Zac Mckenna work email

Zac Mckenna personal email

n/a
About Zac Mckenna

Zac Mckenna is a Vice President - Business Development at Metrika.

Zac Mckenna's Current Company Details
Metrika

Metrika

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Vice President - Business Development
New York, NY, US
Website:
metrika.co
Employees:
35
Zac Mckenna Work Experience Details
  • Metrika
    Vice President - Business Development
    Metrika
    New York, Ny, Us
  • Brink’S Inc
    Digital Assets
    Brink’S Inc Apr 2023 - Present
    Coppell, Texas, Us
    The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Brink's global network of operations in 52 countries serves customers in more than 100 countries.
  • Centillion Group Inc.
    Advisor
    Centillion Group Inc. Aug 2022 - Present
    Los Angeles, Us
    Centillion is a community of visionary data architects, with the mission to build a more equitable digital marketing ecosystem built on enriched first-party data and consumer protection.
  • Undisclosed Hedge Fund
    Venture & Liquid Token Strategy
    Undisclosed Hedge Fund Jan 2022 - Apr 2023
    • Trade idea generation & execution in liquid token markets• Venture investment sourcing, research/diligence, and relationship management• Monitoring live positions & managing full trade life cycles
  • Token Metrics
    Lead Business Development Strategist
    Token Metrics May 2022 - Aug 2022
    Austin, Texas, Us
    • Involved in executive-level decisions regarding marketing strategy, product lines, and revenue generation• Managed company’s influencer marketing program involving the largest influencers (25M+ audience) in the space along with company’s B2B partnerships/sales driving over 45% of company revenue• Sourced and executed co-marketing initiatives with some of the largest institutions in the space• Designed and coordinated the company’s merchandising efforts, moving 1k+ units• Negotiated sponsorship deals for various media platforms with companies like Twitch, BlockFi, Efani, Masterworks, etc.
  • Token Metrics
    Senior Marketing & Brand Strategist
    Token Metrics Aug 2020 - May 2022
    Austin, Texas, Us
    • Involved in executive-level decisions regarding brand direction and strategy• Created and executed a marketing strategy that took Token Metrics from a startup with less than $100k ARR to a growing company with over $7 million in ARR• Co-writer of Crypto Investing Guide, an all-encompassing guide to crypto that became an Amazon best seller• Formed and executed a multi-channel marketing campaign that generated a 72% monthly growth rate in revenue (1,408% total) and 62% monthly growth rate in customers (1,006% total)• SEO copywriting and content writing for company blog with posts averaging a view count 341% higher than others with total posts exceeding 750k pageviews• Frequent outreach and communication with customers, investors, influencers, and news organizations• Oversight of the company’s social media including Twitter, YouTube, and Telegram accounts that resulted in verified Twitter and Telegram accounts along with 112k+ subscribers on YouTube and 43k+ followers on Twitter
  • Token Metrics
    Marketing & Public Relations Associate
    Token Metrics Apr 2020 - Aug 2020
    Austin, Texas, Us
    • Used Google Analytics, Twitter Analytics, and YouTube Analytics to maximize digital media presence• Frequent outreach and communication with influencers and news organizations• Created course material designed to teach the fundamentals of investment and cryptocurrency
  • Mentor Ice Breakers Professional Hockey Club
    Professional Hockey Player
    Mentor Ice Breakers Professional Hockey Club Oct 2019 - Apr 2020
  • Muirfield Village Golf Club
    Member Services
    Muirfield Village Golf Club May 2018 - Oct 2019
    Us
    •Exceeded the expectations of members, guests, and PGA Tour Professionals while upholding the Jack Nicklaus tradition•Involved in managing the locker room area along with work in restaurant and event areas•Built positive relationships with members

Zac Mckenna Education Details

  • The Ohio State University Fisher College Of Business
    The Ohio State University Fisher College Of Business
    Marketing
  • Worcester State University
    Worcester State University
    Minor In Economics
  • Bishop Watterson High School
    Bishop Watterson High School

Frequently Asked Questions about Zac Mckenna

What company does Zac Mckenna work for?

Zac Mckenna works for Metrika

What is Zac Mckenna's role at the current company?

Zac Mckenna's current role is Vice President - Business Development.

What is Zac Mckenna's email address?

Zac Mckenna's email address is za****@****rika.co

What schools did Zac Mckenna attend?

Zac Mckenna attended The Ohio State University Fisher College Of Business, Worcester State University, Bishop Watterson High School.

Who are Zac Mckenna's colleagues?

Zac Mckenna's colleagues are Wendy Dugas, Ivan Juan Cruz Tosetti.

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