At Lampenwelt, leading European e-comm player in lighting industry, I became responsible for Prague's office. I built a small, agile team of experienced e-comm professionals who were leading CEE markets (11 countries) with shared responsibility for both business and operational setup, local execution and then for the final regional PnL.Thanks to our well-combined experience & knowledge, we became kind of a testing environment for the company's key projects (e.g. upgrade of a webshop platform or rebranding incl. domain change were done first in CZ & SK under our supervision). I also led (successful & fast) expansion to 9 new markets in Baltics, Balkans & Southern Europe under the new Lumories brand.

At Sportisimo, I merged and stabilized two independent teams (e-comm and retail marketing) into a new department with excellent internal marketing knowledge and strong execution capability.Our efforts to develop effective marketing campaigns and communication concepts based on marketing and business data have been recognized with two major awards highlighting the effectiveness of our campaigns.Responsible for:• Managing a team of 50 in-house marketing professionals from various areas (campaign planning, media buying, execution & production, vendor marketing, online marketing, CRM, instore...)• Business & marketing strategy for both e-commerce & retail in whole region (CZ, SK, RO, HU, BG, DE)• Shared responsibility for e-com business unit PnL and full responsibility for Marketing part across BUs.• Budgeting, budget management,• Business development,• Evaluation, reporting to Commercial Director, CEO & Investors.

Responsible for:• Planning of promo activities in CZ, SK, PL & HU,• Creation of a structure of the MKT campaigns,• KPIs definition for various campaigns & promo activities,• Creation of unified report for campaign's evaluation,• Category & product selection in coop with sales team,• Budget management,• Coordination of sales & marketing team in campaign's execution.

Responsible for:• Coop mkt with vendors and suppliers,• Campaign management,• Media planning & buying.

Short but great experience with an ambitious start-up (first CZ unicorn, grocery eshop with 90 minutes delivery). I was responsible for:• All the marketing activities incl. both online & offline advertising, media planning and buying,• Brand definition,• Business development.

Responsible for:• Marcom team management,• Online and offline marketing campaigns CZ, SK, PL, HU,• Coop marketing with suppliers and vendors,• Media planning and purchasing,• Project management.

Responsible for:• Online marketing (display advertising) - planning, execution,• Email marketing for all e-shops - CZ, SK, PL, HU,• Managing a team of graphic designers,• Evaluation of marketing campaigns, reporting.

Responsible for:• Management of creative part of marketing department (six-member team of graphic designers and copywriters),• Cooperation in the preparation of marketing strategy and budget,• Planning and management of direct-marketing activities,• Communication with business partners,• Supervision of advertising and promotional materials,• Preparation of creative advertising concepts,• Evaluation of marketing campaigns, reporting.

Responsible for: • Preparation and administration of direct mailing (including the selection of products in cooperation with team of Buyers),• Preparation and writing of articles and press releases,• Setting internal processes, communication across the organization to ensure a run of agreed campaigns and projects,• Preparing and ensuring the production of promotional materials,• Minor administration and communication with business partners.