Serving as brand guardian while managing traditional and digital advertising in support of brand growth and company objectives. Responsibilities include:• Working closely with internal stakeholders across all functions to create communication strategies and campaigns for the company’s latest products and offerings. • Briefing and managing advertising, media and social media agencies to ensure alignment and successful launches while overseeing production of campaign assets.• Setting the strategy for the annual media plans against budget and marketing road map and monitoring results and spends throughout the year.• Continuous pre and post evaluation of campaigns to ensure optimized performance.• Negotiating and maintaining close relationships with external partners, vendors and media.

• Clients include PepsiCo Jordan, Teeba, Almarai Jordan, Tropicana Jordan, Petra Investment Group, Izzat Marji Group, Samarah Dead Sea Resort (Emaar Jordan), The Promise (Investment arm of Nuqul Group) and Audi Jordan.• Liaised with regional offices to ensure regional campaigns are localized, mirrored and launched in a timely manner.• Handled the localization of global re-branding initiatives and lead local initiatives for global, regional and local clients.• Handled projects on ATL, BTL, activation and branding levels while actively helping in agency pitches.• Managed agency teams to ensure timely and on brief solutions.

• Primary responsibilities include directly handling the brand marketing and mobile departments of LG Electronics across the Levant while being heavily involved with the Home Entertainment, Home Appliances, IT and AC departments.• Managed communication on behalf of LG Electronics Levant on an ATL, BTL and Brand level resulting in integrated yet country specific campaigns across the region.• Managed branding initiatives on behalf of LG Electronics across the Levant.• Managed agency teams to ensure timely and on brief solutions.

• Clients included Jordan Commercial Bank, Jotun Paints, Cinnabon and Carvel, Bolo Calling Cards, Royal Wings• Primary responsibilities included the identification and evaluation of new business opportunities, along with the servicing of on-going client relationships; including daily correspondence with the clients and communicating all new developments along with product presentations for proposed designs.• Researched the products, markets, and competition on behalf of the clients and the respective briefs to identify the optimal communication strategies.• Drafted all creative briefs that were submitted to the creative department and evaluated the resulting outcome.• Participated in discussions involving the development of advertising strategies including the selection of media vehicles, the determination of timing and placement of materials, and the estimation of costs.• Managed and coordinated the implementation of the creative with various teams including the studio, media, production, and/or public relations teams.

• Clients included Asiacell Iraq, Zain Jordan (branding), USAID & Riyadh Investment Group• Actively participated in the company’s pitch efforts including extensive research, creative development, brainstorming, copywriting, and presentation development.• Liaised with clients to ensure successful and timely completion of projects and marketing communication campaigns; including company and product launches, events, PR, media, direct communication, sponsorships and promotions.• Assisted with drafting communication plans such as strategy development for presentation to respective target audiences in accordance with brand guidelines and positioning. • Prepared cost estimates and annual communication expenditure budgets.• Promoted twice in a span of one year from Account Executive to Account Manager.

• Clients included Hikma Pharmaceuticals and Petra Tours.• Discussed with clients their products, services and advertising requirements.• Briefed media and creative departments on new campaign requirements. • Executed and followed up on various campaigns and projects.• Documented all processes and tasks by means of weekly status and contact reports.