Zoe Jacobs Email & Phone Number

Chicago, Illinois, United States

Whether I'm leading an insurance company through data-informed content planning, solving ambitious content design challenges for a luxury travel startup, or guiding change management through storytelling for a healthcare organization, my focus is providing clarity and usability through content strategy.

Chicago, Illinois, United States

Providing valuable content strategy and CX services to our clients in the healthcare, travel, retail, and financial services industries. Projects include: complex customer segmentation and personalization strategies for CRM implementations, information architecture overhauls for CMS and DXP migrations, digital strategy creation, net new website and mobile app launches, intranet design, enterprise digital asset management, workflow and change management, and SEO operationalization. Tasks often include tackling complex audits, user experience research, customer journey mapping, taxonomy, content design, and content modeling to ensure efficient omnichannel distribution of content. Working with developers, UX designers, product owners, and stakeholders, we strategize and design scalable digital business solutions.

Supporting existing brands and helping launch new ones with engaging digital content inspired by happiness. Content strategy, brand identity, voice and tone, social media strategy, account and community management, and more. I love this side-hustle because I get to work with exciting small businesses and flex my creativity.

Illinois

Nights and weekends social media and digital marketing consultant for BrewFest Partners. I developed digital strategies for various beer tasting festivals. This side-hustle allowed me to marry my love of craft beer with my customer engagement and digital marketing skills. Managing social media accounts*, updating website content, writing and distributing press releases and working at the festivals. Creating unique social media content, tracking engagement, updating webpages and responding directly to customer and media inquiries. Communicating with local news outlets, travel and tourism sites, beer blogs, and influencers re: online promotion of the fests. At the fests themselves, you might see me shooting video, interviewing breweries, or standing in for brewery reps and pouring beer!*We partner with charities and local municipalities, so many of the festival accounts are collaboratively maintained. Please note that due to the collaborative nature of the accounts and their ownership, the content of the posts may not always be reflective of my own views or opinions.

Chicago

Executed strategies to improve the content and user experience of DePaul University's 70+ websites, including depaul.edu. Content strategy, project management, governance, information architecture, user experience, CMS management and documentation, and wearing lots of other digital hats. I also produced, edited, and managed content across the university's digital enterprise. - Managed and implemented content migration projects and CMS upgrades, coordinating with IT and site owners to ensure smooth transitions.- Evaluated and implemented structural changes, determining impact and use of visual and interactive elements. Wrote basic HTML templates. - Consulted on structure, accessibility, SEO, user experience, and overall best practices. Championed the use of distributed content. - Partnered with university clients (site owners and stakeholders across departments, schools, and administrative areas) on projects ranging from content updates and design overhauls to brand new web properties, site mergers and depreciations. I also acted as a direct resource for all web-related inquiries.- Collaborated with developers and designers to create new tools and functionality. Created wireframes, provided UI copy, and conducted UAT and QA. - Working with data analysts, used analytics and heatmaps to make informed IA, UX, and content decisions. - Trained trainers and end users and developed documentation for the CMS and design system.- Functioned as the lead liaison between university clients and the Web Communications team.- Led and co-led content strategy efforts for key projects such as the redesign of depaul.edu, governance changes and CMS migrations of eight college websites, virtual campus tour, key marketing page SEO overhauls, and graduate digital viewbooks.

Chicago

As the Online Editor of The DePaulia, DePaul's award-winning student newspaper, my main responsibility was managing the digital side of the paper. A lot of what I did was editing and posting content to depauliaonline.com through the CMS each week. I worked with my fellow editors to transition content from print to the web, rewriting headlines for SEO, reorganizing stories, and editing content for optimal readability on the web. I did copy editing, managed permissions in the CMS, monitored site comments and user submissions, uploaded multimedia, and tracked analytics. I also maintained the social media accounts. - Digital strategy- SEO- Content management

Chicago, Illinois

I edited copy for all sections of the DePaulia, DePaul's award-winning student newspaper. I focused a great deal on reorganizing story structures and editing for AP Style. I wrote headlines and re-wrote many ledes. I also worked on story ideas with the editors and wrote articles as often as possible.

As a student worker in the Information Services department, I supported the maintenance of classroom and lab technology equipment. Focusing mostly on podium and lab desktop computers and digital projectors, I also supported printers, audio equipment, mobile devices, TVs, and slide projectors. I provided services such as on-site tech support emergency response, software upgrades, new computer installations, and equipment training. In addition to classroom tech support and lab tech support, I did stock management, office management and organization, database management, scheduling, handbook documentation, and employee training. I lead customer service and customer relations and at times provided front desk services and phone reception tasks.

Wheaton, Illinois

I wrote news articles mostly focusing on government, local politics and elections, as well as entertainment for Wheaton Patch. I covered local events, city council meetings, election day events, and breaking news. I conducted interviews, wrote and edited stories, and performed fact-checking. I interviewed local high school seniors each week for the "Senior Spotlight" column. I also produced and edited accompanying photo and video for my stories.

I completed a quarter-long internship for college credit at the Sun-Times Metro desk. I wrote short news stories and feature-length articles weekly. I did research, conducted interviews, and did on-site independent reporting. My articles appeared online and in print and were accessed by a readership of 2.2 million people each week.

I updated the site and social networks including Facebook, Twitter, and Tumblr. I wrote feature-length articles for the blog, usually on local events and festivals. I went to events which took place all around the city and reviewed them. From this internship I gained skills in interviewing, writing, researching, and photo journalism. I also learned a great deal about social media marketing and SEO. Chicago.com changed hands a few times since this internship, but when I was there it was a local guide to Chicago.

Master Of Arts (Ma), Journalism

Activities and Societies: Online Editor of The DePaulia (Student Newspaper)Accelerated Program for Master of Arts in Journalism

Bachelor Of Arts (Ba), Journalism, American Sign Language

Activities and Societies: DePaul University ASL Club, The DePaulia (Student Newspaper)