- Guided strategy for feature adoption and positive brand perception across core AI products by developing and testing 50+ use cases, recommending improvements to generative AI outputs, and crafting 3 promotional partnership plans- Designed a data and trends-driven social media playbook and Q2-Q4 content calendar that ensures brand messaging resonance across Gen-Z audiences; refined existing $1M campaign brief to increase potential performance- Owned consumer insights and research to integrate sustainability into the 2024 Global Year in Search narrative strategy

- Pioneer novel design systems through strategic UI/UX, remodel software features and user flows- Spearheaded rebranding campaign and subsequent field strategies that increased user acquisition- Optimize customer acquisition costs by analyzing and refining digital marketing campaigns

- Partner with small businesses to craft campaigns grounded in an analysis of cultural and consumertrends- Craft and pitch creative briefs, internal debriefs, and brand ideas along with client pitches- Raise TMG’s social media presence through a consistent and strategic posting strategy

- Developed and presented digital and print assets for McDonald’s regions nationwide (with anaverage budget of $45,000 for conception and production)- Managed numerous concurrent campaigns across various digital and physical channelsMcDonald's Regions - Chicago, Central Florida, Atlanta

- Collaborate with Executive Board members to head recruiting, industry outreach, and team socials (grew organization from 30 members to 100+ in under a year)- Manage Design team and spearhead a consistent brand identity - Create visual identities for small businesses clients

- Create brand pack for new organization identity- Update website and social media style- Coordinate with Social Meida team to publish graphics for AMA's digital audience

- Established and directed a global network of Gen-Z influencers and brand ambassadors, driving 20% increases in Instagram and TikTok account reaches within 3 months - Led the coordination and execution of a Zenly pop-up event in Japan, strategically implementing event representation within the app and promotion across social media platforms, all while adhering to project budget and goals

- Create and publish social media content for the global Zenly account ranging from short-form video production to graphic design assets- Brainstorm methods to fluently and intelligently translate Zenly’s mission to our audience

Create promotional graphic material for music and entertainment industry clients (Live Nation and Cirque du Soleil)

Ideate, execute, and publish weekly designs for USC's leading student-run newspaper

- Designed logo and website landing page - Concept sketched ideas for different themed worlds in the video game, as well as the characters that inhabit the worlds- Collaborated with the Art Director, from initial concept sketching to final execution