Digital Marketing Consulting:Provided strategic digital marketing consulting to clients, focusing on performance optimization, market positioning, and growth. Collaborated with agencies to design tailored strategies, boosting client visibility and engagement.______________________Digital Marketing Strategy & Management:Led the planning and execution of comprehensive digital marketing strategies, including:• Project Management: Managed end-to-end digital campaigns, ensuring alignment with client objectives and timely delivery within budget.• Social Media Strategy: Developed and implemented social media strategies, content creation, and paid campaigns (Facebook Ads, Instagram Ads), increasing brand awareness and customer engagement.• Website Design: Managed website projects (WordPress, OpenCart), aligning with sales goals and improving user experience.• PPC Campaigns: Set up and optimized PPC campaigns (ad copy, bid management, CPC, keyword research).• Content Marketing & Branding: Developed content marketing and branding (logos, brochures), strengthening market presence.• Team Leadership: Led a cross-functional team of 9 professionals (graphic designers, web developers, editors), ensuring high productivity and on-time project delivery.• Client Relationship Management: Managed key client relationships, overseeing project delivery, scope management, and strategic planning to meet business goals.• Market Research: Conducted market research and competitive analysis, producing actionable proposals.• Analytics & Reporting: Generated reports using Google Analytics and other tools to refine strategies and improve outcomes.______________________Trainings:• Delivered B2B digital marketing training for corporate clients in the medical aesthetics industry.• Conducted B2C training sessions, empowering businesses and individuals to optimize digital marketing strategies.

Lifeme.gr• Developed and launched Lifeme.gr, a leading online store offering healthy, wellness, and beauty products to a wide audience seeking a healthier lifestyle.• Awarded the Silver Award for Distinction in e-commerce 2020 for innovation in incorporating a magazine within an e-shop and offering personalized solutions to clients.• Collaborated with new suppliers and introduced innovative products, ensuring a fresh and relevant product lineup for customers.• Managed communication and logistics with courier companies, ensuring efficient delivery services for online orders.Lifeme Magazine• Collaborated with nutritionists and food bloggers to create engaging and informative daily content, primarily through advertorials, for the wellness-focused Lifeme Magazine.Lifeme Guide• Curated personalized wellness solutions for the Lifeme Guide, offering customers expert recommendations tailored to their individual health goals.Organized and conducted the 1st Lifeme Workshop (2018) at the Olympic Velodrome (Athens), attracting over 3,000 attendees. The event included: 12 speeches, 8 organized sports activities and 7 cooking lesson and presentation of 35 innovative healthy products by exhibitors.• Managed event logistics, including venue selection, sponsor communication, PR (pre- and post-publicity), and collaboration with influencers, celebrities, and media sponsors.Lifeme.gr (Portal) & Expansion (E-shop)• Founded and developed Lifeme.gr, a wellness portal promoting a healthy and pleasurable lifestyle, providing users with insights on wellness trends, research, and practical tips.• Managed B2B sales with dietitians, healthy product vendors, restaurants, and fitness studios, promoting subscription services and banner advertising.• Built strong collaborations with food bloggers and editors, enhancing content creation across categories such as nutrition, workout, health, beauty, and recipes.

• Developed and led the "Lifeme Mastery" approach, a comprehensive personal development and wellness methodology designed to help clients overcome negative patterns and achieve long-term life and health goals.• Provided strategic coaching to individuals, focusing on mindset reprogramming, personal growth, and sustainable wellness practices, resulting in significant improvements in clients' mental and physical well-being.• Designed tailored coaching programs that integrate mindset shifts, strategic life planning, and wellness techniques, empowering clients to achieve lasting changes in areas such as stress management, emotional well-being, and body transformation.

• Led and managed marketing strategies for high-profile clients, enhancing brand visibility and engagement across multiple channels.• Directed people management activities for cross-functional teams, ensuring alignment with company goals and optimizing team productivity.• Oversaw business development efforts, identifying new opportunities for growth and expanding client portfolios.• Monitored and analyzed digital media performance, driving improvements in web content, online public relations, social media advertising, Google Ads, and viral marketing campaigns.• Developed and executed social media strategies, resulting in increased engagement and brand awareness for clients through innovative online campaigns, including SMS/MMS programs.• Collaborated with corporate communications, PR, brand communication, and creative teams to ensure a consistent and impactful brand message across all digital and traditional media platforms.Position: Online Community Management • Managed the daily online community interactions, addressing customer inquiries and ensuring a seamless experience across social media channels.• Led online crisis management efforts, responding to and resolving issues in real-time, while updating crisis management protocols and guidelines.• Defined and analyzed potential crisis scenarios, shaping strategic responses that mitigated risk and protected the brand’s reputation.• Directed a team of community managers, fostering a collaborative environment that ensured timely and effective communication with customers.

• Managed the distribution of free press materials, ensuring timely and accurate delivery across all target locations.• Handled pricing and invoicing for advertising services, maintaining transparency and efficiency in client transactions.• Coordinated the reception of advertising materials, ensuring they met company standards before publication.• Developed and executed social media campaigns to increase readership and engagement with the publication's digital audience.

• Led the management of exhibitions for Fiera Milano, developing strong relationships with buyers and exhibitors to ensure successful event participation.• Collaborated with foreign representatives, particularly in Italy, to coordinate cross-border marketing initiatives and event logistics.• Developed and implemented social media campaigns, increasing visibility and engagement for client brands.• Managed website content and updates to ensure consistency with the company’s marketing strategies.• Executed email marketing campaigns using the "Mailchimp" platform, successfully driving customer engagement and retention.

• Led sales operations in trading cars and trucks, effectively managing transactions across various markets.• Oversaw marketing and invoicing processes, ensuring accurate billing and successful execution of marketing strategies to support sales growth.• Managed a diverse client portfolio spanning Europe (Italy, Germany, Holland) and the Middle East (Syria, Egypt), fostering long-term relationships and expanding the business network.• Represented the company at international exhibitions, promoting products and services, and strengthening industry presence.• Traveled across Europe for delegations and representative projects, successfully negotiating deals and building strategic partnerships.