Zoe Harris Email and Phone Number
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A senior commercial leader with a specialism in transformation, I am hungry to deliver growth in excess of the organic potential, identifying and delivering opportunities beyond the norm. As part of leadership teams driving successful digital transformation in complex organisations, I am personally able to influence and inspire fresh thinking that delivers fast results. I have a proven track record in increasing revenue and profit in the P&Ls that I am directly responsible for, through a mix of Performance and Brand, strategic and tactical cross functional activity. I am passionate to understand mass-market Britain, and unafraid to challenge ‘London bubble thinking’ in order to better influence and reach this hugely valuable group of customers. Entrepreneurial in spirit, I am keen to explore innovative thinking in order to test and learn to gain a competitive edge and have developed strong teams that share this vision. Member WACL, MGGB (Marketing Group Great Britain)Trustee: Barnardos, Chair Fundraising committee, Member Audit & RiskVolunteerLeader at Stockwell Guides
On The Beach
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Chief Marketing Officer And Exec DirectorOn The BeachLondon, Gb
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Chief Marketing Officer & Exec DirectorOn The Beach Jan 2021 - PresentManchester, England, Gb
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Cmo Gocompare & Ceo LambGoco Group Sep 2018 - Jan 2021Cardiff, Wales, Gb -
Group Marketing DirectorTrinity Mirror Group Plc Jan 2013 - Sep 2018Group Marketing Director, Trinity Mirror(Marketing, B2B, NPD, Insight, Analytics, Comms & PR)Trinity Mirror is one of the largest multimedia publishers in the UK, with an award-winning portfolio spanning the breadth of the country. Our iconic brands sit at the heart of communities forming part of the fabric of everyday life for millions of people across the country. We are the second-largest and fastest-growing newsbrand publisher in the UK. Establishing the unique position for the Mirror as the intelligent tabloid, supported with a branding campaign #madeuthink, credited in delivering momentum for growth and an ABC that out-performed the market http://bit.ly/1IgEolY Innovating digital branded content to create resonance for the Mirror with opinion formers across social platforms http://bit.ly/1KTHh18 Created strong and distinctive B2B identity and brand for our commercial team, rebranding from NASA to Trinity Mirror Solutions. Delivered combined marcomms campaign to communicate changes to media industry; thought leadership for media agencies, identifying changing shape of Britain and the new phenomena of Modal Britain – the new mainstream audience reached by the Mirror, the middle 50% of the country between the elite few and the struggling minority. http://www.trinitymirrorsolutions.co.uk/ Product development for digital, social and print products, including the reimagining of a regional print title for Modal Britain, creating campaign that engaged and trended on Twitter within an hour http://bit.ly/1HM8C4x
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Strategy DirectorWcrs Sep 2011 - Dec 2012London, London, GbStrategy Director, WCRS, Engine GroupSeptember 2011 – November 2012Developing the brand proposition for the UK’s biggest advertiserWCRS is a top-five advertising agency with over 30 years of brand building expertise and the ability to execute ideas in any channel. It is part the Engine Group, where 13 specialist companies work together to create innovative brand ideas. Lead strategist across social, digital and ATL for the UK’s biggest advertiser and agency’s largest client, Sky, dealing with major stakeholders at BSKYB. Evolved Sky’s Broadband campaign to compete with BT more effectively on quality, developing the ‘demand more from your broadband’ proposition as an umbrella to communicate the product’s benefits Launch strategist on Now TV, positioning the service as a disruptive rival to Sky, and developing a strategy to cannibalise Sky’s own customer base through a brand that exhibited strongly differentiated behaviours to its parent. -
Channel 5 & Mtv, Director Marketing, Creative, Pr & EventsViacom Jun 2009 - Jun 2011New York, Ny, UsChannel 5Realising content’s potential through the brand Transformed on-air comms, imbuing it with a lively sense off ‘no nonsense telly’ (down to earth, fun, brazen) growing audiences whilst broadening appeal to reach a younger audience. http://vimeo.com/24002767 David Reviews ‘This fun spoof of a famous Honda ad may be a signal that Channel Five is raising its game when it comes to promoting its programming’MTVMarketing, Creative & PR Director: MTV network Mar ’09 – Mar ‘11Reasserting MTV’s claim as the TV destination for youth content Refined positioning of channel versus changed competitive landscape, going against the zeitgeist of Millennial assumptions to: ‘the excesses of youth’. Developed a content strategy for the new positioning, leading to the commissioning of Geordie Shore, the highest rating show in MTV’s history and now a global hit. Introduced a social media sharing strategy delivering 2M followers and fans in six months http://vimeo.com/8191386 -
Marketing Director, WeekliesThe National Magazine Company Jun 2006 - May 2009London, GbJun’97 - May ‘09 Marketing Director: National Magazines Weeklies (’05-’09)Repositioned Reveal magazine increasing full price copy sales on TV weeks by 50.7%, reversing the circulation decline and out-performing the market (25%) Various: including NBC Universal , ITV.com, The Guardian, Airtours Holidays -
Head Of MarketingNbc Jan 2004 - Aug 2006Transformed SCI FI brand to exploit trend for sci fi (Harry Potter, Buffy etc) from a channel for people with social awkwardness who liked trainspotting to one that celebrated the inner geek we all have with a consumer campaign 'there's a little bit of Geek in us all'.
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Marketing Manager, Itv.ComItv 2001 - 2003London, England, GbWrote and delivered the launch strategy for ITV.com, 'making television better television', early companion two screen thinking!Became top ten entertainment site within 4 months. -
Product ManagerGuardian 2000 - 2001
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Brand ManagerAirtours 1997 - 1998Rotterdam, Zuid-Holland, NlDoubled profitability of Escapades, the 18-30 Airtours brand positioning it as good fun as opposed to shagtastic booze fest that the market was known for.Identified drum and base trend and shift in focus from Ibiza to Cyprus ahead of the market. Introduced long-haul package ski holidays (America and Canada) - a market first.
Zoe Harris Skills
Zoe Harris Education Details
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The University Of ManchesterChemistry & Business Studies -
Bath High School, Gdst.Social Chair.
Frequently Asked Questions about Zoe Harris
What company does Zoe Harris work for?
Zoe Harris works for On The Beach
What is Zoe Harris's role at the current company?
Zoe Harris's current role is Chief Marketing Officer and Exec Director.
What is Zoe Harris's email address?
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What is Zoe Harris's direct phone number?
Zoe Harris's direct phone number is +120751*****
What schools did Zoe Harris attend?
Zoe Harris attended The University Of Manchester, Bath High School, Gdst..
What are some of Zoe Harris's interests?
Zoe Harris has interest in Children.
What skills is Zoe Harris known for?
Zoe Harris has skills like Digital Marketing, Advertising, Digital Media, Digital Strategy, Brand Development, Strategy, Creative Strategy, Creative Briefs, Integrated Marketing, Marketing, Strategic Partnerships, Creative Services.
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