Develop social media communication plan for a non-profit supporting children and families in the midst of disaster, including brand standards guide and platform-specific strategies for Facebook, Instagram, Youtube and Twitter. Immersed directly in the response effort to Kentucky’s tornadoes in 2021 enhancing conveyance of impacted family stories.

• Manage organic social media for US/CAN verified accounts, consistently achieving engagement 2-3x over industry benchmarks (Facebook 261K followers, Instagram 64.7K followers, Twitter 17K followers, Youtube 74.3K subscribers, 5K followers).• Lead strategy for daily social calendar across all platforms; including ideation, copywriting, content creation, and posting• Create and edit multi-platform videos and graphics for social accounts in all territories: US/CAN, Latin America, UK… Show more • Manage organic social media for US/CAN verified accounts, consistently achieving engagement 2-3x over industry benchmarks (Facebook 261K followers, Instagram 64.7K followers, Twitter 17K followers, Youtube 74.3K subscribers, 5K followers).• Lead strategy for daily social calendar across all platforms; including ideation, copywriting, content creation, and posting• Create and edit multi-platform videos and graphics for social accounts in all territories: US/CAN, Latin America, UK, Australia and New Zealand• Oversee content, strategy and vendor relationship for social media accounts run by affiliated PR agencies in LATAM, ANZ, Spain, and Portugal• Supervise team of two creative video interns: allocate projects, provide creative feedback, manage time and oversee deadlines Show less

• Coordinated global paid media campaigns with international advertisement agency in US, CAN, UK, LATAM, ANZ markets• Developed strategy for paid efforts on top tier titles in US/CAN and LATAM markets• Developed creative briefs, provided creative feedback and delivered materials for all paid digital campaigns (10-15 per month)• Created and distributed marketing materials to external partners (Comcast, Amazon, Roku, Izzi)• Liaised communications between Ad and PR agencies across… Show more • Coordinated global paid media campaigns with international advertisement agency in US, CAN, UK, LATAM, ANZ markets• Developed strategy for paid efforts on top tier titles in US/CAN and LATAM markets• Developed creative briefs, provided creative feedback and delivered materials for all paid digital campaigns (10-15 per month)• Created and distributed marketing materials to external partners (Comcast, Amazon, Roku, Izzi)• Liaised communications between Ad and PR agencies across multiple territories Show less