Zoe Lam Email & Phone Number

Hong Kong

Hong Kong Sar

Accounts: Moncler, MCM, Chloé, Ralph Lauren, Tiffany & Co., Swarvoski, Berluti, Manolo Blanik, Messika, Bucheron, Cindy Chao, Kering Eyewear, Pomellato • Manage Press and VIP guest relations and mobilised event operations (Manolo Blanik and Moncler Press Day, Chloé K11 Pop-up, and Queelin Harbour City Grand Opening)• Develop event media briefings, optimising ROI for influencer and celebrity apperances through stimulating wide-spread digital and print coverage• Produce competitor and media reports through data analysis via Lefty and DMR• Develop editorial and social media coverage strategy proposals for collection launches• Coordinate and execute jewellery and clothing samples local and international transfers to brands and stylists for high-profile magazine shoots and events

Vancouver, British Columbia, Canada

* Spearhead digital marketing campaigns for flagship events* Organise events (e.g. Garden Party) with 1700+ attendees* Drove peer-to-peer promotions and in-person brand activations* Direct and produced social media video promotions * Manage ticket and operational logistics via Shopify and Showpass * Lead marketing team and brand representatives to fulfil responsibilities

Vancouver, British Columbia, Canada

• Produce innovative online and in-person promotional content to strengthen engagement +101% accounts reached, +176% accounts engaged since joining• Support ticket sales and customer assistance for large scale (5k+ attendees)• Collaborate with Calendar team and external vendors to plan, coordinate, and execute large-scale events

Hong Kong Sar

• Mobilised and collaborated on the launch HULA's collaborative sub-brand, &CO.• Strengthened SEO scheme via Google Ads• Refined Press Release for &CO. and new store, received by HK's major publications • Mapped and Analysed KOL trends, curated VIP and Press event guest-list• Strengthened social media presence - intergrated Reels to drive traffic to new store and IG Stories to boost online sales • Designed and crafted press events and activation invitations• Spearheaded weekly blogs regarding luxury fashion trends and history• Stimulated sales though establishing positive client relationships and styling advice• Directed and collaborated on product and editorial campaigns

Hong Kong Sar

· Developed a new Contract Repository System· Led employee compensation service provider selection project · Drove Supplier Risk Assessment for security, compliance, and ITSM.· Researched Hong Kong and Singapore’s regulatory requirements for Service-Level Agreements (SLA) made for Outsourcing Engagements

Bachelor Of Arts - Ba, Psychology, 95.7%

Activities and Societies: The Calendar, Fashion Club, Arts Undergraduate Society

International Baccalaureate (Ib) Diploma & The Ontario Secondary School Diploma (Ossd)., 44/45

Activities and Societies: Upper School Student Council Co-president, Marketing Manager, PR Officer