Zoe Reed Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Waterloo, Ontario, Canada

Markham, Ontario

• Developed and implemented comprehensive marketing strategies, effectively driving the success of top Milwaukee Tool initiatives throughout the year.• Collaborated cross-functionally to ensure alignment on key new products and messaging, content creation, and digital platform optimization. • Conducted regular reporting and delivered insightful presentations on campaign results to Senior Leadership, comparing them against benchmarks to assess performance. • Secured over 170 earned editorial pieces in 2022, leveraging new product releases, brand awareness, and educational campaigns to establish Milwaukee Tool as a leading brand in the Canadian consumer market.• Orchestrated the creation and distribution of more than 50 print and digital advertisements in Canadian publications, reaching a wide audience of over 19 million Canadians and achieving an impressive 112% yearover-year growth.• Oversaw the success of the Canadian Influencer program, including sourcing and managing new influencer relationships, coordinating product training sessions, and aligning key products and content to engage users effectively. • Demonstrated the impact of influencer partnerships through a 34% year-over-year growth in influencer engagement in 2022, consistently receiving positive feedback on the strength of the Milwaukee Tool partnership compared to competing brands.

Markham, Ontario

• Developed, communicated, implemented, and managed the eCommerce marketing strategy for Canadian Distributor websites, driving increased sales and brand visibility. • Orchestrated digital advertising initiatives, optimized product listings, curated brand pages, and executed online-only promotions to maximize brand presence and sales through Distributor websites. • Cultivated and maintained strong relationships with major Canadian Distributors, securing valuable digital advertising opportunities and online-only promotions, ultimately driving increased online market share. • Researched, formulated, and presented multiple guidelines to Distributors for selling Milwaukee productsonline, including Sales Policy, Internet Minimum Advertised Policy (iMAP), Social Media Policy, and Authorized Internet Distributor Policy. • Assumed responsibility for the Canadian Milwaukee Tool website in English and French, guaranteeing accurate and accessible product information in both languages through regular cross-functional collaboration with U.S. counterparts.• Managed Canadian Direct-to-Consumer (DTC) e-mail campaigns, overseeing “Heavy Duty News,” and successfully expanding the Canadian subscriber base by 190,000 in 2017.

Markham, Ontario

• Coordinated and oversaw the Canadian sales team of over 40 members for the largest retailer account, The Home Depot. Managed schedules, maintained important documents, and facilitated effective communication between marketing departments and field sales members. • Monitored the team’s progress, identified areas for improvement, and proposed actionable solutions to enhance performance and achieve sales objectives. • Took charge of coordinating and planning nationwide field sales meetings, handling logistics such as hotel bookings, flights, activities, meeting room arrangements, and developing relevant meeting content. • Assumed responsibility for the comprehensive on-boarding process of new employees, including orientation and training. • Collaborated closely with each business unit to communicate branded initiatives and expectations to field sales team, ensuring consistent and impactful in-store executions.• Developed and managed a mobile application to efficiently track the progress and daily schedules of field sales members, optimizing productivity and enhancing performance tracking. • Spearheaded the initial recruitment process for the summer student sales program, attracting and selecting qualified candidates to join the sales team during peak seasons.

Markham, Ontario, Canada

• Managed and coordinated the national distribution of all printed marketing materials for proprietary brands within Home Depot stores, ensuring timely and accurate development.• Conducted comprehensive market research to analyze and evaluate the competitive landscape for product line reviews, providing valuable insights to support strategic decision-making. • Served as a communication liaison between field sales members and the marketing team, facilitating seamless collaboration and addressing any issues or concerns to enhance productivity and ensure in-store brand accuracy.• Created and maintained the first Canadian website for RYOBI Tool in both English and French, establishing a strong online presence and ensuring effective communication with customers. • Assisted in the creation, development, and execution of the inaugural National marketing merchandising event, RYOBI DAYS, at Home Depot, driving brand awareness, sales, and customer engagement. • Cultivated and maintained robust relationships with key merchants to optimize in-store brand presence,secure promotional opportunities, coordinate sales events, and maximize business opportunities.

• Successfully managed a $5 million territory encompassing five Home Depot stores, taking charge of all aspects of sales, inventory management, merchandising, events, and maintaining strong relationships with both merchants and customers. • Strategically developed and executed sales strategies to drive revenue growth within the territory, consistently exceeding targets and maximizing sales opportunities. • Implemented impactful merchandising initiatives, ensuring consistent brand representation and enhanced visibility of major TTi brands within Home Depot stores. • Orchestrated and coordinated various events, including product demonstrations, training sessions and promotional activities to increase brand awareness and drive customer engagement. • Proactively engaged with customers to understand their needs, provide product expertise, and deliverexceptional service, resulting in increased customer satisfaction and loyalty.

Mississauga, Ontario

Burlington, Ontario

Burlington, Ontario

Burlington, Ontario