Driving business development, marketing, content and partnerships at Dakota Jackson Inc., now celebrating over 50 years of design and manufacturing.

Responsible for all facets of the marketing department’s activities, including advertising, paid social, promotional partnerships, tourism development, research, and data analysis.

Directed Museum's marketing partnerships and media sponsorships, promotions, tourism (travel trade marketing and sales strategy) and audience research programs. Oversaw marketing strategy and media buying for Museum exhibitions in print, OOH, broadcast and radio media.

Oversaw audience research program, promotions, and advertising campaign strategy (campaign development and media planning) for print, OOH, broadcast and radio. Content producer for new digital arts platforms. Ran travel trade events in various domestic and international markets.

Launched MoMA Video; director/producer, capturing behind the scenes interviews and activity with curators and artists. Devised media plan for print, OOH, broadcast and radio for all exhibitions, public programs and MoMA PS1. Produced 1,000+ attendee events that reached key new museum audiences.

Project manager for all marketing materials (advertising and print collateral). Managed marketing budget and negotiated all ad and production contracts. Ran all administrative matters (contracts, invoicing, ad scheduling) for department.