Zoë Schrader

Zoë Schrader Email and Phone Number

Digital Marketing Specialist and Performance Coach @ Threshold Media
ashburn, virginia, united states
Zoë Schrader's Location
Ashburn, Virginia, United States, United States
About Zoë Schrader

Passionate and results-driven marketing professional with expertise in content creation, copywriting, design, event planning, and community engagement. Certified fitness professional dedicated to empowering others to achieve their health and wellness goals. Let's connect and drive success in both marketing and wellness realms!

Zoë Schrader's Current Company Details
Threshold Media

Threshold Media

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Digital Marketing Specialist and Performance Coach
ashburn, virginia, united states
Employees:
10
Zoë Schrader Work Experience Details
  • Threshold Media
    Digital Marketing Specialist
    Threshold Media Apr 2024 - Present
  • Method Gym
    Performance Coach
    Method Gym Apr 2024 - Present
  • Exos
    Marketing And Communications Manager
    Exos May 2022 - Mar 2024
    • Managed the club's online presence, including website, social media, email marketing and other digital platforms. Created and curated engaging content to build a strong online community.• Increased Facebook reach by 1,000% and Instagram reach by 2,600%. Increased Facebook visits by 407% and Instagram profile views by 299%. Increased Facebook page likes by 206% and Instagram followers by 192%.• Increased Google reviews by 530% with an average rating of 4.9/5.• Developed and maintained high-quality marketing materials, including brochures, flyers and promotional content to effectively communicate the club's offerings.• Planned and executed special events, promotions and fitness challenges to increase member engagement and brand awareness.• Developed and implemented strategies to enhance member engagement and retention through communication channels such as newsletters, surveys and member feedback initiatives.• Developed and coordinated community awareness opportunities and events to promote the health club and foster a sense of community.• Worked with a local marketing firm to develop and implement a comprehensive marketing plan to attract new members and retain existing ones.• Monitored and analyzed marketing performance metrics and member feedback to make data-driven decisions, adjust strategies and optimize marketing efforts.
  • Exos
    Performance Coach
    Exos Aug 2021 - Mar 2024
    • Established strong relationships with clients and develop personalized plans tailored to their fitness levels, goals and health conditions.• Assisted clients in setting and attaining goals through motivational interviewing, ongoing assessments, progress tracking and regular adjustments to optimize performance and ensure consistent improvement.• Offered continuous encouragement, motivation and emotional support to clients, creating a positive and empowering environment to boost adherence and foster a sense of community.• Educated clients on proper form, technique and injury prevention strategies to ensure safe and effective workouts.• Administered fitness assessments, including body composition analysis and performance metrics, to establish baseline data and monitor progress over time.• Collaborated with other health professionals within the club, such as Registered Dietitians, to create a comprehensive approach to client health and wellness.• Lead high-energy group training sessions focusing on functional movements, flexibility and cardiovascular conditioning, fostering a dynamic and motivating atmosphere for members.• Maintained up-to-date knowledge of industry trends, certifications and best practices, continuously refining skills to deliver exceptional coaching experiences.
  • Exos
    Creative Marketing Specialist
    Exos Sep 2021 - May 2022
    • Assisted in managing the club's online presence, including website, social media, email marketing and other digital platforms. Created and curated engaging content to build a strong online community.• Developed and maintained high-quality marketing materials, including brochures, flyers and promotional content to effectively communicate the club's offerings.• Assisted in planning and executing special events, promotions and fitness challenges to increase member engagement and brand awareness.• Assisted in developing and coordinating community awareness opportunities and events to promote the health club and foster a sense of community.
  • James Madison University
    Coordinator Of Group Exercise
    James Madison University Jun 2020 - Aug 2021
    • Managed all Group Exercise and Small Group Training programming including hiring, onboarding, training of new staff, scheduling classes, meetings, professional development opportunities, and payroll.• Created and lead monthly meetings for Group Exercise and Small Group Training staff. • Managed member relations for all Group Exercise and Small Group Training participants, tracked and evaluated participant attendance and participants' experiences. • Created semesterly schedules for Group Exercise and Small Group Training classes and planned and scheduled Specialty Group Exercise classes. • Coordinated and taught in-house, Group Exercise Instructor Course, which utilized the American Council on Exercise (ACE) curriculum to assist students in becoming nationally certified. • Monitored the quality of equipment and ordered new equipment as necessary.
  • University Of Kentucky
    Personal Trainer
    University Of Kentucky Aug 2018 - Jun 2020
    • Provided well-rounded and enjoyable workouts customized specifically for client’s unique needs and goals.• Built rapport with clients and helped them develop self-efficacy and internal motivation.• Identified special client considerations and developed strategies to work around these. • Provided an intentional and inclusive experience for all clients’ unique identities.
  • University Of Kentucky
    Group Fitness Instructor
    University Of Kentucky Aug 2018 - Jun 2020
    • Created and taught safe, effective, and enjoyable exercise classes ranging from 5-40 participants per class.• Communicated with participants to provide a welcome environment, and to become aware of any special participant needs or requests. • Provided an inclusive experience for all members.• Mentored new and current Group Fitness Instructors through team-teaching processes, and acted as a role model for health, fitness and all fitness staff.
  • University Of Kentucky
    Group Fitness Graduate Assistant
    University Of Kentucky Jul 2018 - Jun 2020
    • Assisted in the management of all Fitness programming including hiring, onboarding, training of new staff, scheduling classes, meetings, professional development opportunities, payroll, and marketing.• Communicated with staff regularly to provide an open and communicative environment. • Created and lead monthly meetings for fitness staff. • Assisted in the management of member relations for all Group Fitness participants, tracked and evaluated participant attendance and evaluate participants’ experiences.• Provided support in creation of schedules for Group Fitness classes as well as the planning and scheduling of Specialty Group Fitness classes. • Monitored the quality of fitness equipment.• Taught CPR/AED/First Aid Certifications through the American Red Cross.• Performed monthly CPR/AED/First Aid test-outs for fitness staff. • Assisted in the implementation of Stages Flight. Managed and trained staff to use the software, create class profiles, book participants, as well as troubleshooting.
  • Seattle University Recreation
    Group Fitness Instructor Training Course Coordinator
    Seattle University Recreation Mar 2017 - Jul 2018
    • Coordinated in-house, Group Fitness Instructor Course, which utilized the American Council on Exercise (ACE) Group Fitness Instructor Manuel, to assist students in becoming nationally certified.• Lectured on the ACE material for two hours weekly for six-weeks. • Taught participants how to instruct safe, educational and inclusive Group Fitness classes, including a proper warm up, work period, and cool down.• Taught participants how to count and teach movement to music, and provide effective form and motivational cues.
  • Seattle University Recreation
    Personal Trainer
    Seattle University Recreation Dec 2016 - Jul 2018
    • Provided well-rounded and enjoyable workouts customized specifically for client’s unique needs and goals.• Built rapport with clients and help them develop self-love, self-efficacy, and internal motivation.• Identified special client considerations and develop strategies to work around these. • Provided an intentional and inclusive experience for all clients’ unique identities.
  • Seattle University Recreation
    Fitness Manager
    Seattle University Recreation Sep 2016 - Jul 2018
    • Assisted in the management of all Fitness program management including hiring, onboarding, training of new staff, scheduling quarterly classes, meetings, professional development opportunities, payroll, and marketing.• Communicated with staff regularly to provide an open and communicative environment. • Created and lead quarterly meetings for UREC fitness staff. • Assisted in the Management of member relations for all Group Fitness participants, tracked and evaluated participant attendance and evaluated participants’ experiences.• Provided support in creation of quarterly schedules for Group Fitness classes as well as the planning and scheduling of Specialty Group Fitness classes. • Monitored the quality of fitness equipment, and ordered new equipment as necessary. • Assisted in the implementation of an online programming system: MINDBODY. Managed and trained staff to use the software, manage classes, appointments, and enrollments, as well as troubleshooting.
  • Seattle University Recreation
    Group Fitness Instructor
    Seattle University Recreation Nov 2015 - Jul 2018
    • Created and taught safe, effective, and enjoyable exercise classes ranging from 5-40 participants per class.• Communicated with participants to provide a welcome environment, and to become aware of any special participant needs or requests. • Provided an inclusive experience for all members.• Mentored new and current Group Fitness Instructors through team-teaching processes, and acted as a role model for health, fitness and all fitness staff.
  • Seattle University
    Research Assistant
    Seattle University Sep 2017 - Dec 2017
    • Coordinated with research team to schedule subjects, obtained and analyzed data, and wrote manuscript. • Critically evaluated, interpreted, and integrated information from scientific literature related to the research. • Demonstrated competency with laboratory skills used to assess related parameters and maintained cleanliness of lab. • Administered VO2max tests and obtain saliva samples.
  • Seattle University
    Sports Information Director Intern
    Seattle University Aug 2014 - Dec 2017
    • Assisted with management of sporting events at Seattle University.• Reported sporting event statistics and produced social media content, and athlete biographies for athletics website.
  • Virginia Mason Medical Center
    Occupational Therapist Intern
    Virginia Mason Medical Center Dec 2016 - Mar 2017
    • Shadowed appointments and assisted therapists during appointments.• Cleaned and stocked patient exam rooms with supplies.• Recorded and tracked patient progress in response to therapy by entering patient data into Excel.• Consistently exhibited courtesy, compassion and respect to patients, families, and caregivers.

Zoë Schrader Education Details

Frequently Asked Questions about Zoë Schrader

What company does Zoë Schrader work for?

Zoë Schrader works for Threshold Media

What is Zoë Schrader's role at the current company?

Zoë Schrader's current role is Digital Marketing Specialist and Performance Coach.

What schools did Zoë Schrader attend?

Zoë Schrader attended University Of Kentucky, Seattle University, Chapman University.

Who are Zoë Schrader's colleagues?

Zoë Schrader's colleagues are Brenda Stromberg, Morgan Mcdonough, Anders Jorstad, Ana Maltez, Larry Stromberg, Anna Rice.

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