• Actively contribute to media strategy by developing proactive pitch angles, media lists, media mailer concepts and event concept•Monitor and track media coverage and trends daily for Lifeway, MegaFood, Shaklee, dōTERRA and their direct competitors•Identify solutions and work with team members to drive client success and secure earned coverage•Work on CBC HOUSE programs, including but not limited to; vendor research, event logistics and briefingbooks

•Secured interest and coverage from journalists by pitching complex brand campaigns, as well as scheduling and sending follow-ups as needed•Monitored and tracked earned media mentions across four clients on a daily basis using search engines and Google Alerts•Built media lists by auditing relevant trends and news stories to identify new contacts and story leads•Identified category-specific social media influencers to pitch and secure brand collaborations

• Authorized press releases and media advisories for a wide array of major city-wide and regional nonprofit events• Proposed and promoted press events to media, maintained media lists and optimized search engine

• Compile media outreach lists based on relevant coverage, industry trends and robust media audits• Research current media landscape to advise on targeted campaign outreach strategy• Organize digital and print clips into a client-facing online gallery on Contently.com• Audit long-lead editorial calendars to advise year-long print media approach and outreach schedule

• Manage customer relations by answering calls and addressing concerns on the sales floor• Assist with receiving and remodeling creative displays for new merchandise• Ensure items are properly marked, accept sales and operate cash register• Organize inventory and stock merchandise using Microsoft Excel and Lightspeed e-commerce software