Overthink Group is a boutique content strategy and consulting agency. We help organizations in a variety of industries grow through strategic, research-informed content and logical marketing strategies.

I manage, analyze, and optimize the performance of targeted marketing channels. I do things like:* Provide strategic and tactical advice to those wishing to use targeted marketing channels* Act as the intermediary between the Targeted Marketing Team and the Spanish Department* Perform frequent A/B tests, analyze and report the results, and use these results to develop email-list best practices* Manage email lists: this includes copywriting, editing, and QA; it also requires the development and implementation of strategy, as well as consistent monitoring, analysis, and optimization* Provide new ideas for audience segmentation and targeting* Develop and improve processes for inter-team communication and workflow* Create an email-list rehabilitation program for underperforming lists

Planned and carried out maintenance, rehabilitation and construction projects. Directed and coordinated work crews in various projects and day-to-day work assignments. Watered and cared for plants. Assisted in the organization of yearly retail sales and provided individualized service to customers during the sale.

Served on a crew performing forest preservation and upkeep for two summer seasons. Operated small machinery, applied technical skills during construction projects, participated in conservation and public awareness campaigns, and offered critical and forward-looking feedback to aid in the creation of long-term, effective and sustainable crew practices.