Key Responsibilities* Market Intelligence: Be the expert on our buyers, who they are, how they buy, and their key buying criteria. Understand the competitive landscape and be able to communicate our differentiators.* Go-to-Market Strategy: Develop and execute a go-to-market plan for new features and products, including the creation of key messages and narratives. Align and collaborate with various departments to ensure successful product launches and adoption.* Messaging & Positioning: Craft compelling messaging and positioning that differentiates our CRM products in the higher education and public sectors. Ensure that all customer-facing teams are on-message and maximizing the impact of our value proposition.* Sales Enablement: Equip the sales team with the knowledge and materials they need to succeed, from pitch decks to competitive intelligence briefs and FAQs. Conduct regular training sessions to improve their product knowledge and sales techniques.* Content Creation: Work closely with the content team to develop a variety of content (e.g., case studies, product videos, website copy, blog posts) to articulate the benefits of our products and to drive lead generation, customer engagement, and thought leadership.* Customer Insights: Gather customer feedback and insights to inform product development and marketing strategies. Act as the voice of the customer within the company.* Performance Metrics: Measure and optimize the buyer journey as it relates to product feature adoption and usage. Regularly report on the performance of product marketing initiatives and their impact on sales and revenue targets.

- Design and implement a coherent product marketing strategy- Conduct competitive analysis and market research to inform product strategy- Determine product communication and positioning- Design and implement sales process/strategy- Highlight product features and value proposition to inform and execute salesprocess- Implement product marketing campaigns- Work with senior management to determine product pricing strategy- Acts as an advocate for customers throughout product life cycle to continuously improve product feature set

• Worked closely with supervisors, key accounts managers, and sales representatives across Canada to develop and implement an improved tool for communication within and across teams• Covered territory in Calgary and southern Alberta, performing sales and merchandising tasks• Completed training in Nielsen to learn retail analytics

Completed an honours research thesis through McGill Intergroup Cognition Lab on categorization of gender, race and androgyny.