－ Build up the branding and marketing team from the scratch, work with CEO to create ZERO to ONE market community strategies and promote the new eco-friendly fashion rental lifestyle among young female community, help the company to achieve the No.1 market share in fashion rental industry in China and successfully close its round B financing － Initiate series of consumer insights surveys, help the brand segment the market, build up the brand assets from 0 to 1 including branding name… Show more － Build up the branding and marketing team from the scratch, work with CEO to create ZERO to ONE market community strategies and promote the new eco-friendly fashion rental lifestyle among young female community, help the company to achieve the No.1 market share in fashion rental industry in China and successfully close its round B financing － Initiate series of consumer insights surveys, help the brand segment the market, build up the brand assets from 0 to 1 including branding name, slogan and storyline, VI system, brand video and photo library －Create online-to-offline user acquisition and increase new subscriptions by over 40% on a MoM basis, analyze, test and modify traffic acquisition channels including cooperation with KOLs on WeChat, Weibo, Zhihu, RED App（小红书）, BD partners, ASO, SEM and etc. －Maximize brand partner resources to leverage partners’ network to enlarge brand awareness, initiate and lead 1st brand anniversary campaign “Winter Clothes Giving （冬衣出柜计划）” and cooperate with Japanese Architect Shuhei Aoyama, Didi Chuxing, One Foundation, Camera 360, OFO and other 20 influential brands with limit marketing budgets, which generate over 10 million views and significantly increase APP downloads and signups by 25 times within one week－ Build up strong media relationships with key finance and business, general, start-up, fashion and lifestyle media, generate over 20 in-depth media reports on the fashion rental industry and YCLOSET, including CCTV News, Modern Weekly, Cosmo, Huxiu, Jiemian, 21 Central Business Herald, CBN Weekly, GEEKPARK, China Entrepreneur, Qdaily and etc. Show less

－Be key member and top performer of Uber early team to lead brand localization and help the brand to build up extraordinary awareness in local community via integrated creative campaigns and strong partnerships －Initiate and lead most successful marketing campaigns to build up Uber brand image and enlarge awareness in Shanghai community and China ＊UberCHOPPER - Create and lead the most successful marketing campaign for Uber in 2015 to help the brand build up strong brand image… Show more －Be key member and top performer of Uber early team to lead brand localization and help the brand to build up extraordinary awareness in local community via integrated creative campaigns and strong partnerships －Initiate and lead most successful marketing campaigns to build up Uber brand image and enlarge awareness in Shanghai community and China ＊UberCHOPPER - Create and lead the most successful marketing campaign for Uber in 2015 to help the brand build up strong brand image of innovation and leading lifestyle, drive countless rider signups nationwide, media and social media exposures ＊UberBURGER – lead the strategic partnership with McDonald’s China and create the idea of UberBURGER idea for “Hungry Marketing” and sold out all 3000 UberBURGERs within 3days in 2 assigned stores which is the first time McDonald’s change the menu for co-branding burger in China ＊UberPINK – Lead the partnership with GE China to promote Pink Ribbon CSR campaign and achieve massive positive GR, PR, social media exposures ＊Rider & Driver Community campaign “I love U Shanghai” - Encourage more riders sit front seat with driver to create “U” sign everywhere in Shanghai to express love to our city －Experienced in business partners development and partnership management to explore potential opportunities and resources and achieve win-win business goals, such as partnership with Soho China, Ping An China, Carrefour, GE, McDonald’s, Mercedes-Benz, Eleme, Element Fresh and etc－Excellent multitasking capabilities to manage different marketing functions and projects including branding creative campaign, business development, rider acquisition, social media and media, design and content, rider re-engagement and community with high-quality results delivery－Dig into consumer insights and listen to consumers feedbacks and work closely with engineers and product manager to improve product features and work with operation managers to improve drivers’ service Show less

Company Profile: Part of Publicis Groupe, MSLGROUP China is now a top 5 international strategic communications agency with the widest reach in Mainland China.Key results: －Offer integrated marketing communication consultancy for The Peninsula Group, Tourism Victoria, IKEA, Clarks, Twinings, and Ruth Chris, and lead strategic planning and execution of the all-year-round PR campaigns for clients－Proactively assisted clients to identify potential opportunities and new… Show more Company Profile: Part of Publicis Groupe, MSLGROUP China is now a top 5 international strategic communications agency with the widest reach in Mainland China.Key results: －Offer integrated marketing communication consultancy for The Peninsula Group, Tourism Victoria, IKEA, Clarks, Twinings, and Ruth Chris, and lead strategic planning and execution of the all-year-round PR campaigns for clients－Proactively assisted clients to identify potential opportunities and new communication solutions, performed well under pressure and challenges, good at multi-task and time management－Proactively develop potential new business opportunities who lead brainstorming, strategy development and proposal presentation Project experiences: ＊Lead strategic planning and execution of the all-year-round PR campaigns for The Peninsula Shanghai and its co-branding events: Peninsula Yacht Launch Event, Vera Wang’s Wedding Show in The Peninsula Shanghai, Peninsula in Pink Breast Cancer Awareness Charity Event, “Pen Moments” Branding Video release and promotion, “Pen Academy” Exclusive City Tour launch and promotion, Christmas Tree Lighting Charity Events ＊Lead and execute Clarks 2014 Fall Collection Fashion Show ＊Design and execute the Melbourne Tourism Board 2014 “Open Up to More” branding campaign ＊Lead the press conference of Twinings’ Signature Blends Launch events Show less

Company Profile: The Scott Partnership Ltd is a specialized B2B communications consultancy for the life sciences including healthcare and clinical industries, chemicals and environmental industries.Key results:Account management- Be responsible for 2-3 clients' retainer and project-based work at the same time, served several multinational clients including Dow Chemicals, Dupont, Rhodia, DSM, PolyOne, Solutia, Eastman, and Cabot.Project management- Participated in… Show more Company Profile: The Scott Partnership Ltd is a specialized B2B communications consultancy for the life sciences including healthcare and clinical industries, chemicals and environmental industries.Key results:Account management- Be responsible for 2-3 clients' retainer and project-based work at the same time, served several multinational clients including Dow Chemicals, Dupont, Rhodia, DSM, PolyOne, Solutia, Eastman, and Cabot.Project management- Participated in execution of several PR campaigns, e.g. press conference, media gathering, interview, opening ceremony, anniversary event, tradeshow interviews and etc. - Key Projects: * Media Day of Chinaplas Expo 2012: invited over 50 key mass and financial, chemical, plastic & rubber media, organized 3 press conferences for DSM, Rhodia and PolyOne* Media gatherings of Dow Automotive Systems at 2012 Auto China Expo: invited 12 automotive media, generated over 80 clippings * Media events of Cabot 130th anniversary: invited editors from Global Entrepreneur and Harvard Business Review to interview CEO, arranged CEO speech at Fudan UniversityMedia relationship- Maintained close relations with editors from key general, finance, chemical, plastic & rubber, automotive, and pharmaceutical media Internal Training- Attended a short-term training program of ‘Client Management’ and ‘Project Management’ by PRCA in London, learned advanced PR experience from the colleagues of The Scott Partnership Manchester and Cambridge offices, participated in project discussion and planning at UK office Show less

Company Profile:Hantec Markets Limited is a leading, award winning independent Forex broker which is authorised and regulated by the Financial Conduct Authority. Work scope- Maintained daily communication with advertising agencies and media, implemented local market and competitor analysis- Organized and hosted finance seminars and events, including 1st Sydney Forex Seminar, Forex Worldcup Game, Chinese Forex Forum