Established a brand to write and speak on B2B customer marketing, customer advocacy, and reference programs.• Guest speaker at University of Colorado Denver - Customer Marketing Services, Sales, and Professional Development Classes• Guest speaker at Metropolitan State University of Denver - Principles of Marketing Class • Authored article, "Peer-to-Peer Selling: Everyone is Social, Including Your Customers".• Co-presented at the Sales Enablement Society national conference, "Leveraging Customer Advocacy for Sales Enablement".

Spearheaded the creation, execution, and management of the company's global customer experience and advocacy programs. Cross-functionally worked on roll out, education, and adoption of these programs.• Implemented the company’s first corporate-wide Net Promoter Survey (NPS) program to measure our customers’ experience with our brand. Developed the workflows to automate the program leveraging Salesforce and Groove, as well as enabled the Customer Success Managers to manually take the pulse of their customers outside the sales cycle.• Designed the customer reference and advocacy program, including the customer engagement strategy, creative storytelling, and reporting. Experience with ReferenceEdge reference management tool.• Launched the company’s inaugural Customer Advisory Board (CAB) with both virtual and in-person components.

Directed infrastructure initiatives for the global customer advocacy and reference programs. Drove customer engagement and collaborated on content strategy for Commvault’s customer community. • Leveraged analytics to continually refine the program strategy to meet marketing KPI's and to drive sales enablement.• Steered internal strategic alignment of customer success, user experience surveys, marketing campaigns, PR, product reviews, social media, education, and events in our online customer community.• Launched company’s first online customer community with the Influitive platform. Recognized by vendor for Best Emerging Advocate Program in our first year (BAMMIE Award).• Led the re-implementation of ReferenceView reference management tool, integrating the platform with Salesforce CRM software. Set up process workflows for sales enablement and reference program expansion. Established program metrics.• Achieved Influitive Program Manager certification.• Achieved Upland Analytics for RO Innovation certification.• Upland RO Innovation Customer Advisory Board member.

Promoted to lead a globally-dispersed team of 11 to develop and deliver customer success stories and execute corresponding social media strategy. Supported the sales cycle with customer proof points and reference calls. Coached customer marketing and sales enablement professionals on customer engagement to drive storytelling, program expansion, and retention.• Fostered thought-leadership initiatives while collaborating effectively among brand, PR, field and product marketing, events, and social media groups.• Expanded Customer Reference Program participation, achieving Best-in-Class status per SiriusDecisions. • Launched an advocate-hosted marketing campaign to support demand generation team’s conversion of leads to sales opportunities and movement of sales opportunities through the sales cycle. • Drove global economies of scale in setting up a workflow, templates, and writers to seamlessly develop customer success stories. • Created a customer engagement blueprint to deliver the customers’ stories in various formats while increasing the number of stories produced.• Advanced program analytics to capture revenue impact, new references, program participation, content development, social media stats, and database utilization. Extensive experience with Upland RO Innovation’s tool, ReferenceView.• Managed annual program budget, including managing contractors and external agencies.

Identified and capitalized on opportunities to drive new business while optimizing sales from existing customer base. Engaged customers to showcase their success stories with CA solutions.

Established highly effective customer loyalty programs, complete with solution user-groups and creative C-level events that energized the customer base.

Expertly managed channel marketing initiatives that propelled anti-virus software sales through a reseller business model. Successfully launched four new anti-virus products within 14 months.

Senior Partner Marketing Manager, Large Account Resellers (2005):Steered marketing initiatives for the company’s seven largest account resellers. Manager, North America Field Marketing (2003-2005):Built and led a 7-person team to maximize account penetration and revenue growth across SMB, Enterprise, Healthcare, Education, and Public Sector segments. • Produced CIO’s Power Breakfast event series throughout North America, attracting C-Suite executives while increasing awareness of solutions within the analyst community.