Zoe West Email and Phone Number

Key roles and responsibilities CLIENT-SIDE- Developing and implementing effective digital marketing strategies across various channels, including but not limited to SEO, PPC, social media, email marketing, and content marketing.- Working closely with clients to understand their business goals and develop customised digital marketing plans that meet their needs.- Analysing data and performance metrics to measure the effectiveness of digital marketing campaigns and presenting… Show more Key roles and responsibilities CLIENT-SIDE- Developing and implementing effective digital marketing strategies across various channels, including but not limited to SEO, PPC, social media, email marketing, and content marketing.- Working closely with clients to understand their business goals and develop customised digital marketing plans that meet their needs.- Analysing data and performance metrics to measure the effectiveness of digital marketing campaigns and presenting this data coherently back to our clients, including recommendations for improvements.- Conducting market research and staying up-to-date with the latest industry trends, marketing tools and technologies, and best practices to inform strategy development.- Collaborating with other teams within the agency, including design and development, to ensure seamless execution of digital marketing initiatives.- Management of the Digital Marketing team, including mentoring and guiding our digital marketing apprentices.AGENCY-SIDE- Developing and executing comprehensive marketing strategies for h2o creative, across the whole marketing mix (digital channels, events, awards, and PR initiatives etc.)- Overseeing the agency's brand positioning and messaging to ensure consistent and impactful communication across all platforms.- Tracking and analysing the effectiveness of agency marketing efforts, providing insights and recommendations for continuous improvement.- Collaborating with cross-functional teams to ensure the agency's marketing activities align with overall business objectives and drive growth. Show less

Key roles and responsibilities- Managing the design, build and send of high performing email campaigns for a wide range of global clients.- Developing and managing the ongoing optimisation of mass email campaigns, triggered and automated journeys across the customer lifecycle.- Strategising and creating audience segmentation for email campaigns- Developing customer retention and re-engagement strategies.- Applying and advising on current email best practices.- Devising… Show more Key roles and responsibilities- Managing the design, build and send of high performing email campaigns for a wide range of global clients.- Developing and managing the ongoing optimisation of mass email campaigns, triggered and automated journeys across the customer lifecycle.- Strategising and creating audience segmentation for email campaigns- Developing customer retention and re-engagement strategies.- Applying and advising on current email best practices.- Devising and implementing A/B testing in order to optimise campaigns and make data-driven recommendations.- User testing email campaigns across various devices, browsers and platforms- Analysing email performance and customer engagement, reporting back to the client. Show less

My role as a Marketing Manager covers OUP's Primary Maths and Assessment portfolio, being responsible for devising, implementing, and evaluating the marketing strategy for a number of brands (contributing to £3m of revenue,) customer groups and market initiatives, in order to increase brand awareness, sales revenue and market share.Key roles and responsibilities Marketing Strategy | Devising, delivering and monitoring integrated marketing strategies and ensuring that all activity is… Show more My role as a Marketing Manager covers OUP's Primary Maths and Assessment portfolio, being responsible for devising, implementing, and evaluating the marketing strategy for a number of brands (contributing to £3m of revenue,) customer groups and market initiatives, in order to increase brand awareness, sales revenue and market share.Key roles and responsibilities Marketing Strategy | Devising, delivering and monitoring integrated marketing strategies and ensuring that all activity is effective and generates maximum ROI.Strategic Analysis | Assisting with the development of sales revenue, backorder and adoption targets, as well as other key strategic performance indicators across marketing, to ensure business targets are met or exceeded.Product development and management | Working collaboratively with stakeholders from initial product concept to publication, and throughout the life product life-cycle, driving CVS creation and actively contributing to the development of commercially successful resources and launching them to market. Budget Management | Managing the expenditure of a budget in access of £50,000 per financial year.Print and Digital Collateral Creation | Managing the creation and promotion of a wide range of digital marketing materials and leading on the SEO optimization, SEM activity and Social media advertising for my brands.People Management | Delegating, managing and monitoring work set to internal staff and external agencies/freelancers in order to deliver plans effectively and on schedule. Coaching and mentoring junior members of the team and helping to foster teamwork throughout internal teams and functions to ensure a collaborative and knowledgeable approach to working practice.Agile | Proactively planning for the unexpected, driving contingency planning and quick responses to market changes. Particularly applicable during the COVID-19 pandemic. Show less

Key roles and responsibilitiesMarketing strategy | Devising, implementing and evaluating the marketing strategy for the Primary Schools team’s new flagship brand, Oxford Reading Buddy. Including launching the brand to the market and planning and executing the acquisition strategy for its first year. As well as the setting, negotiating, and monitoring of the brand's expenditure budgets.Campaign Management | Managing marketing campaigns for Oxford Reading Buddy, as well as… Show more Key roles and responsibilitiesMarketing strategy | Devising, implementing and evaluating the marketing strategy for the Primary Schools team’s new flagship brand, Oxford Reading Buddy. Including launching the brand to the market and planning and executing the acquisition strategy for its first year. As well as the setting, negotiating, and monitoring of the brand's expenditure budgets.Campaign Management | Managing marketing campaigns for Oxford Reading Buddy, as well as developing strategies and plans for cross-brand campaigns, cross-team campaigns, and customer-issue-led campaigns. As well as communicating these strategies, campaign objectives and results across teams, ensuring information is relevant and accessible to all stakeholdersSubscription Management | Working closely with the customer lifecycle team and the data insight team to monitor usage and subscription rates for Oxford Reading Buddy, improve onboarding experiences, and drive retention.Digital Marketing | Managing the creation and promotion of a wide range of digital marketing materials including, videos, blogs, emails, and web pages, working collaboratively with third parties when necessary. Leading on the SEO optimization for my brand and all SEM and Social media advertising (mainly using Google Analytics, Google AdWords, and Facebook advertising)Print Marketing | Working with third parties or the internal design team to produce various print materials, including brochures, flyers, and posters. Testing and best practice | Part of the ‘agile working initiative’ trialling the agile working approach towards campaigns. Where I took the roles of campaign manager, copywriter and content producer, and customer-centric journey designer. This involved using adaptive strategic planning, constant testing and experimenting, and making quick decisions based on data. With the results being fed back to the wider teams as a standard of best practice. Show less

Key roles and responsibilitiesCampaign management | Devising, implementing and evaluating the marketing strategy for a market-leading Primary Dictionaries brand to increase sales revenue and market share. Managing the development and delivery of targeted content and campaigns related to industry ‘key issues’ both independently and alongside the marketing manager. Digital marketing | Digital content creation and promotion, including videos, blogs, and webinars, and dissemination… Show more Key roles and responsibilitiesCampaign management | Devising, implementing and evaluating the marketing strategy for a market-leading Primary Dictionaries brand to increase sales revenue and market share. Managing the development and delivery of targeted content and campaigns related to industry ‘key issues’ both independently and alongside the marketing manager. Digital marketing | Digital content creation and promotion, including videos, blogs, and webinars, and dissemination across a variety of social media channels, email providers and web platforms Managing the delivery of effective email marketing campaigns to drive retention to our online subscription service, Oxford Owl, and cross selling print materials.Social media advertising | Channel owner within the Primary team on Facebook advertising, including strategy, implementation, and sharing best practice with the wider teams.Print Marketing | Managing the production, print, and distribution of various print materials, including brochures, flyers, and posters. Show less

Key roles and responsibilities Design | Initiating the production and design for a wide range of OUP direct mail catalogues.Project management | Management of multiple projects simultaneously adhering to strict deadlines through communication and coordination across different internal teams and external contractors.Administration support | Assisting in the continued development and documentation of the process whereby printed catalogues can be produced more effectively… Show more Key roles and responsibilities Design | Initiating the production and design for a wide range of OUP direct mail catalogues.Project management | Management of multiple projects simultaneously adhering to strict deadlines through communication and coordination across different internal teams and external contractors.Administration support | Assisting in the continued development and documentation of the process whereby printed catalogues can be produced more effectively. Providing day to day expertise regarding Global Academic printed catalogues to resolve queries from OUP customers and staff. Show less

Key roles and responsibilities:• Customer orientation | Assisting customers with any needs or enquiries.• Shop management | Maintaining an uncluttered and clean environment, replenishing stock, and following safety regulations.• Teamwork | Supporting fellow team members and mentoring new employees.

Insight Mobile is a B2B digital marketing company and the UK market leader in the conference and event app market. Insight Mobile work with both UK and international clients from all sectors. For instance: SONY PlayStation, NHS England, Cabinet Office, Welcome Trust, ACCA, ICAEW, National Cancer Research Institute and NUT.Key roles and responsibilities:• Administration support | Managing and imputing data into the CMS software, regular and competent use of Photoshop and Microsoft… Show more Insight Mobile is a B2B digital marketing company and the UK market leader in the conference and event app market. Insight Mobile work with both UK and international clients from all sectors. For instance: SONY PlayStation, NHS England, Cabinet Office, Welcome Trust, ACCA, ICAEW, National Cancer Research Institute and NUT.Key roles and responsibilities:• Administration support | Managing and imputing data into the CMS software, regular and competent use of Photoshop and Microsoft Office.• Marketing research and implementation | I supported the product development team through the collection of secondary and primary research to produce frequent competitor analysis reports.• Lead generation | I generated leads for the business development team and aided in the management of data in the CRM system (Sales Force.)• Client project management | I had the sole responsibility for two long-term client projects as well as supporting the operations manager with numerous additional client projects. These projects included communicating with the clients directly through email, telephone, and video meetings and organising the collection, management, and implementation of client’s data to produce the final product.In addition, I attended conferences to support clients and provide technical support, as well as representing the business and engaging with potential new clients.• Academic project report (dissertation) |’The marketing planning strategy of Insight Mobile and its effectiveness in achieving their corporate objectives.’ A detailed report analysing Insight Mobile’s marketing strategies, to suggest a series of marketing considerations insight mobile could adopt to achieve their corporate objectives. The report also contained a literature review on SME approaches to marketing planning. (Awarded a 1:1.) Show less

Key roles and responsibilities:• Administration duties | Answering the phones, filing, helping with customer enquiries, and general office tasks.• Digital marketing | Canvassing.This role helped me to develop my skills in organisation, customer service and working within a large team in a dynamic environment. I started this job in a full-time position until I left for university, I then continued to work for Bishop's Move during the holidays.

Working as a sales assistant for Clinton cards was my first paid job, it allowed me to see business from a practical side rather than just theory learnt in the classroom. I worked with knowledgeable managers exploring the retail environment and learning how to deliver excellent customer service and customer interactions. I experienced working within a pressured environment and enjoyed being part of a busy team. My Main roles included working behind the tills, helping with customer inquiries… Show more Working as a sales assistant for Clinton cards was my first paid job, it allowed me to see business from a practical side rather than just theory learnt in the classroom. I worked with knowledgeable managers exploring the retail environment and learning how to deliver excellent customer service and customer interactions. I experienced working within a pressured environment and enjoyed being part of a busy team. My Main roles included working behind the tills, helping with customer inquiries, and organising the stock room. Show less