Zoe Byun Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, New York, United States

• » Responsible for retail components of immersive fan experiences such as The FRIENDS™ Experience and The Office™ Experience with tasks including:
• Curation of product mix and overseeing all stages of product development from ideation to production
• Touching upon all aspects of creating the physical retail spaces including layout, fixtures, props, merchandising, guest flow, and background audio to ensure a positive guest experience under COVID precautions
• Assisting in designing and developing ecommerce sites as well as marketing and content strategies
• Managing freelance retail designer by supervising design requests and feedback
• Overseeing studio approvals and handling IP brand assets

Greater New York City Area

• Responsible for daily administrative duties, maintaining studio operations, and planning office events and other company culture initiatives
• Assists Production team on client projects by taking meeting notes, performing research, and scheduling meetings
• Coordinates business travel arrangements and accommodations for executive staff
• Assists Finance Manager with invoices and credit card reconciliation
• Collaborates with Communications Manager to develop engaging social media content
• Managed office relocation by sourcing moving companies, coordinating with property and facility management, and supervising office reconfigurations

New York, New York

• Provided administrative support for strategic music and sound studio by answering phone calls, setting up client meetings, and general office maintenance
• Assisted Account Executives by conducting online research as well as copywriting, editing, and designing decks and brand asset materials for internal and external use
• Collaborated with Brand Development and Design teams to create new creative assets to bolster and enforce Man Made’s image after launching its new website
• Designed logo and creative direction for Man Made’s new healthcare-oriented branch VentureSonic

Ann Arbor, Michigan

• Compiled market research concerning mobile travel applications to discuss during weekly Skype meetings with executives in Bangalore, India
• Devised a marketing campaign for mobile travel journal app, Roadlike, that synthesized research on mobile travel applications and included media advertising mockups created through Adobe Spark, Illustrator, and Photoshop

New York, NY And Ann Arbor, MI

• Engaged in proactive customer service to develop rapports with patrons, create an enhanced store experience, and aid store in reaching its monthly KPI’s
• Earned Employee of the Month award by consistently signing customers up for UO app, maintaining store appearance standards, and utilizing product knowledge to push sales
• Implemented loss prevention strategies to reduce store shrinkage and consistently passed surprise quizzes conducted by district LP managers

Ann Arbor, MI

• Recruited 10 student artists to participate in Vans’ live shoe design competition through word-of-mouth, email blasts, and social media
• Collaborated with other ambassadors to drive event attendance through flyers, social media, campus media, and student organization outreach
• Maintained consistent communication with Neato through weekly calls, emails, GroupMe messages, and status reports to inform supervisors of current campus reactions towards the event

New York, NY

• Extensively researched the vinyl subscription service market to understand its main competitors, target customers, and potential avenues for publicity
• Pitched to press and bloggers to promote Experience Vinyl, leading to subsequent partnerships with vinyl community “influencers” such as Jamison Harvey of Flea Market Funk
• Initiated photoshoots with available assets and assembled advertisements using Photoshop to be used on the company’s Instagram, website, and email blasts

New York, NY

• Created and updated Bill of Materials sheets on Microsoft Excel to determine and analyze gold and metal prices
• Contacted vendors regarding schedule changes and stock in inventory
• Maintained gemstone and metal materials data in PLM software, organized and archived physical materials to allow for easier access to past products and components

Ann Arbor, MI

• Updated and handled Facebook and Twitter accounts to increase publicity for the Alumnae Council, increased Facebook following by 40%
• Promoted upcoming exhibition for Women’s History Month on Facebook by creating an event page and posting trivia questions, interviews with outstanding female students, and facts about the Alumnae Council