Managing the full portfolio of events across Brand Finance and the global network, for both internal and client projects, including full logistical management, speaker aquisition and liaison, as well as coordinating all event promotion.Increased focus on event strategy and business development, defining clear objectives for internal projects, and exploring new opportunities for the company in speaking engagements and event promotion.Managing and developing high-profile client relationships and managing projects, from compiling initial proposals, to delivery.Supporting the various team within the company on the production of company comms, CRM platform coorindating, copywriting and design.

Continuing to manage the full portfolio of events across Brand Finance and the global network, including full logistical management, speaker aquisition and liaison, as well as coordinating all event promotion.Successfully migrating the event format to a virtual platform in response to the social distancing regulations brought about by COVID-19, hosting large-budget high-profile hybrid events with globally renowned keynote speakers.Taking the lead on client event proposals, including budget compilation, leading to project aquisition and full-scale event execution.Supporting the various team within the company on the production of company comms, CRM platform coorindating, copywriting and design.

I coordinate and manage the marketing and logistics for client events, from initial brief to execution. This includes:- Complete hands-on event planning and coordination- Event subject scoping and speaker approach- Event sponsorship acquisition- Generating event attendance- Marketing campaign planning and implementation, including online advertising, printed collateral and e-marketing- Budget management - Event evaluation and response monitoringBelow are a few examples of case studies where effective delivery of events have resulted in proven successes for clients:

Managing the full portfolio of events across Brand Finance and the global network, for both internal and client projects, including full logistical management, speaker aquisition and liaison, as well as coordinating all event promotion.Increased focus on event strategy and business development, defining clear objectives for internal projects, and exploring new opportunities for the company in speaking engagements and event promotion.Managing and developing high-profile client relationships and managing projects, from compiling initial proposals, to delivery.

Continuing to manage the full portfolio of events across Brand Finance and the global network, including full logistical management, speaker aquisition and liaison, as well as coordinating all event promotion.Successfully migrating the event format to a virtual platform in response to the social distancing regulations brought about by COVID-19, hosting large-budget high-profile hybrid events with globally renowned keynote speakers.Taking the lead on client event proposals, including budget compilation, leading to project aquisition and full-scale event execution.

I coordinate and manage the marketing and logistics for client events, from initial brief to execution. This includes:- Complete hands-on event planning and coordination- Event subject scoping and speaker approach- Event sponsorship acquisition- Generating event attendance- Marketing campaign planning and implementation, including online advertising, printed collateral and e-marketing- Budget management - Event evaluation and response monitoringBelow are a few examples of case studies where effective delivery of events have resulted in proven successes for clients: + Brand Finance - Developed a structured timeline of events for several industry sectors within the Brand Finance directory and client base - Improved targeting for specialised event communication+ Brand Exchange - Increased the target database by 150%, improving event marketing reach - Implemented an effective and engaging marketing campaign to increase event attendance by 50% within two months + Brand Finance (International) - Outreached support to international clients to improve their event response amongst their local contacts

Coordinating all the marketing activity for a private care home provider. Responsibilities involved:* The strategic planning, coordination and execution of all marketing campaigns across the group to ensure effective delivery in line with marketing objectives.* Event management, including the planning, implementation and evaluation of all group, home, staff and community events in line with the marketing schedules.* Implementation of the PR strategy at home and group level, and monitoring success* Primary responsibility for Enquiry Management.* Finance and Budget Management for all homes; working closely with Head of Marketing in formulating the annual marketing budget worth over £1.5 million and keeping track of monthly spend* Extensive use of CRM software to store and monitor data, and to extract relevant information for analysis* Market Research using demographic profiling to support business and competitive strategy* Monitoring quality assurance, including coordinating service user feedback, mystery shopping and monitoring competitor activity.* Coordination of copy for all types of marketing communications, including event collateral, internal communications, newsletters, adverts and website, including copywriting and proofreading* Responsibility for website update and maintenance of 15 x sites through CMS* Brand management: ensuring the consistency of the brand through all marketing and materials across the group to reinforce the corporate identity both internally and externally* Working closely with the graphic designer to ensure all print and marketing materials are produced according to design briefs. Managing corporate stationary and photography.* Managing supplier relationships and external marketing agencies with a focus on cost efficiencies.* Assisting in the development of social media campaigns (Facebook/Twitter) in support of other marketing activity

Co-ordinating, developing and carrying out marketing activities for the Land and New Homes team at the leading estate agency, responsibilities included:• Assisting in the scheduling and co-ordinating of development launches, including organising event logistics and event PR• Managing the production of marketing materials and liaising with designers and printers • Developing creative and composing copy for above the line campaigns• Implementing and managing direct B2C marketing campaigns, e.g. E-Marketing and magazine/press advertising• Monitoring the success and response rate of marketing campaigns carried out• Composing B2B marketing reports and pitches to potential clients to strict deadlines and specifications• Co-ordinating the sale of new home and land sites to potential buyers and investors, including arranging launches, property events and open days • Maintaining strong stakeholder relationships, both within B2B and B2C • Providing extensive administration support to two managers in a high pressured environment and supporting the day-to-day running of the office• Setting up and maintaining the office sales databases, media and budget schedules• New business lead development and general market research to assess demand, brand positioning and awareness• Monitoring competitor’s activities

My role consisted of running a busy front of house and being the face of the world’s leading racecourse.