Zoe Dowling, Ph.D. Email & Phone Number

Edinburgh, Gb

Bend, Oregon, Us

Athens, Georgia, Us

New York, Ny, Us

- Senior leader within the global marketing team, reported to the CMO, worked across departments to develop holistic solution messaging that create unique value for customers- Brand owner and storyteller, head of content strategy and creation (including managing the creative process), and brand evangelist- Consulted with various internal teams on the research applications of our products, from product development teams and future innovations to supporting the Sales teams and answering client research-related questions

New York, Ny, Us

- Interim head of marketing (2017-2018)- Brand representative through industry speaking engagements and educational opportunities- Consulted with various internal teams on the research applications of our products, from product development teams and future innovations to supporting the Sales teams and answering client research-related questions

London, Gb

- Thought-leader on Web and Mobile within the digital world and what this means for brands, marketers and researchers alike- Principal Cultural Traction™ consultant- Leader in Kantar-wide initiatives, including furthering approaches to mobile research within various global markets and exploring new technologies for qualitative research.- Identification and exploration of relevant partnership opportunities.

London, Gb

- Central figure on R&D & Offer Innovation initiatives, owning all aspects to ensure smooth running and on-time completion. - Key member in the development of Cultural Traction™, and led the execution of a 10 country, 60,000-respondent survey from conception and fielding through report writing, website creation and PR efforts.- In-house expert on Web and Mobile questionnaire design, including question wording, question types, overall usability and respondent engagement.- Core team member in Kantar-wide initiatives on web and mobile research.

London, Gb

- Advertising communications testing for several iconic brands, including Nissan, Infiniti, Choice Hotels, and Olive Garden.- Led the 10-person Kantar team tasked with improving respondent engagement within Web surveys by developing and testing a new global template, interactive survey tools as well as usability and questionnaire design best practice guides.

Washington, Dc, Us

- Usability researcher for two economic surveys being migrated to Web data collection.- Provided multiple recommendations regarding the functionality and design of the Census Bureau's web data collection application.

Guildford, Surrey, Gb

- Developed and delivered interactive lessons on research methods to multiple classes at undergraduate level. - Provided one-on-one coaching and mentoring. Responsible for grading assignments.- Delivered software training to adult learners for qualitative data analysis package, Atlas.Ti.

London, Gb

- Supported project development, proposal writing, and literature reviews. - Provided consultation on questionnaire design as well as data capturing and preliminary statistical analysis within SPSS for collaborative project with a prominent London hospital.

Stellenbosch, Za

- Research Assistant and coordinator for South African National Research Foundation (NRF) funded inititive into research performance indicators for higher education research. - Research Assistant for Public Opinion of Science research on the Mbeki-HIV/AIDS media discourse.

Doctor Of Philosophy - Phd, Sociology

Mphil (Cum Laude), Social Research Methodology

Ba (Hons), Sociology/Social Policy

Doctoral Summer Program, Internet Studies