Zoe Efron Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

I plan and deliver strategic communications that support the VPA's mission of planning for excellent places for Victorians to live and work. My role supports the development and oversight of the VPA's communications strategy, raising awareness and understanding of our unique role and value through digital-led community campaigns and targeted stakeholder communications.

Melbourne, Victoria, Australia

Managed the refurbishment of the Victorian Planning Authority workplace to meet the needs of the organisation's new flexible and hybrid way of working. I delivered an intelligent, connected and flexible new workplace on time and within budget. This involved managing $1million of construction procurement, diligent supplier management, chairing a staff committee on office accommodation matters, and providing regular engagement opportunities for all staff to shape the outcome of the refurbishment.

Melbourne, Australia

Melbourne, Victoria, Australia

As Porter Novelli's leading specialist in digital communications, I created and executed digital content strategies for clients across a broad range of industries from government and education to corporate and consumer. As part of Porter Novelli's outstanding crisis management offering, I also monitored and analysed public sentiment towards our clients to inform our work and measure effectiveness. My commitment to analysis and evaluation helped our clients constantly improve and develop their online communications to ensure the right message always reached the right audience, at the right time, and via the right platform.

Melbourne, Australia

Melbourne, Australia

As part of the Clemenger Group Graduate Program, I worked at Clemenger BBDO Melbourne as an Account Executive on the National Australia Bank account. My responsibilities included a daily financial news report, and managing the development and production of retail, print and online advertising materials, as well as general support for the NAB account service team.

Melbourne, Australia

As part of the Clemenger Group Graduate Program, I worked at shopper marketing agency The Marketing Shop. In this role I served as an account executive for SPC Ardmona and Mars Pet, which included the brands Pedigree and My Dog.

Melbourne, Australia

As part of the Clemenger Group Graduate Program, I worked as an Account Executive at experiential marketing firm Traffik. My role was focused on post-campaign analysis and pre-campaign research, as well as account service support. During this time I worked on campaigns for Carlton & United Breweries, Schweppes, and Hewlett-Packard (HP), and contributed towards new business pitches.

Melbourne, Australia

As part of the Clemenger Group Graduate Program I worked at above the line advertising agency CHE Proximity. My time there was split between two roles, the first being Account Service, working as an Account Executive on Foxtel. My second role saw me join the team in The Newsroom, which is CHE Proximity's content marketing department, an Australia-first initiative for above the line advertising agencies. Within The Newsroom I wrote, edited and managed digital content for clients including Telstra, AGL and GE.

University Of Melbourne

As Editor of Farrago Magazine, my team and I produced eight editions of The University of Melbourne's historic student magazine, the oldest of its kind in Australia. We managed writers across broad disciplines, from arts and culture to news journalism and creative writing. I was also personally in charge of a team of over 30 photographers and illustrators and managing the budget for the publication.Our goals as an editorial team were to improve engagement from the student community, attract new contributors and increase the magazine's circulation. We actively fostered a community that welcomed new perspectives and encouraged diversity of opinion. We also improved the editorial team's commitment distribution and circulation.My own roles at Farrago also included creating the design and branding of the magazine, working closely with commercial printers and other suppliers. In addition, I was in charge of producing and managing the magazine's budget, and organising community engagement events. During production, I was responsible for editorial design and typesetting as well as commissioning all visual content. I also helped oversee the conception, commission and editing of our written content.On top of this, the editorial team managed Farrago's online communications, including the development of a new website and new social media management processes. During our term we oversaw significant growth in our online following and engagement.

Bachelor'S Degree, Arts

Activities and Societies: Melbourne Arts Students Society, Marketing Coordinator 2011-2013, Publications Officer 2012-2014; Political.

Education record