Zoë Coyne Email & Phone Number

Key Responsibilities:- Team Collaboration: Actively contribute as a key member of a dynamic design team consisting of 7 talented designers, fostering a collaborative and innovative creative environment.- Multifaceted Design: Execute a wide spectrum of design projects, encompassing both web and print design, ensuring cohesive and impactful visual representation across all platforms.- Brand Management: Contribute to the upholding of the visual identity for 20+ distinct brands owned by Oldcastle APG, maintaining brand consistency while adapting design elements to suit individual brand personalities and market positioning.- Strategic Design Thinking: Apply a strategic approach to design, aligning creative concepts with the overarching goals and objectives of each brand, resulting in visually compelling materials that resonate with target audiences.- Cross-Channel Expertise: Seamlessly transition between various design mediums, from web graphics to print collateral, demonstrating versatility and adaptability to meet the unique requirements of different communication channels.- Project Leadership: Take charge of assigned design projects from inception to completion, ensuring timelines are met and quality standards upheld, while effectively coordinating with team members and stakeholders.- Adobe Creative Suite: Utilize the full spectrum of Adobe Creative Suite tools to bring concepts to life, demonstrating a high level of proficiency in graphic design software.- Brand Revitalization: Contribute to the ongoing evolution of brand aesthetics, participating in brand revitalization initiatives to keep Oldcastle APG brands visually relevant and ahead of design trends.

Covington, Louisiana

Collaborated and executed advertising campaigns, displays, signage, digital and print seasonal campaigns, sales rep materials, logo and identity design, in-store signage, while upholding brand guidelines. Translated marketing objectives into designs that were clear, compelling, visually exciting, and easy to understand. Contributed innovative and progressive thinking to the evolution of the brand image and ensured consistency and use of brand’s guidelines throughout the company.Responsibilities:- Channel Sales Support Materials, i.e. counter cards, sales slicks, brochures- Trade Show Materials, i.e. booths, banners, collateral- Promotional materials, i.e. e-blasts, rebate forms, in-store materials, etc.- Advertising assets- Digital assets and content for various company platforms and our dealer network- Design campaign landers, customer-facing websites, user account interfaces, and mobile apps- Packaging/product materials, i.e. box design, inserts, user documentation- All materials created are spread globally to service all 5 regions: US, Canada, South Africa, Europe and Brazil/CALAGlobalstar is a leading provider of mobile satellite voice and data services. Globalstar offers these services to commercial customers and recreational consumers in more than 120 countries around the world.

Baton Rouge, Louisiana

Graphic design, strategy and creative conceptingAssist in graphics for social media usage, campaigns, brand collateral, print advertisements, billboards, etc.Participate in status meetings and brainstorming meetings for various client campaignsTake part in client meetings, briefs and continuous client engagementManage several social media accounts for various clients, monitor insights of user engagement and optimize social media profilesMonitor and manage customer relations within brand social media pages

Baton Rouge, Louisiana

Responsible for numerous graphic design projectsCreate graphics for social media usage, large scale campaigns, etc. Other duties include and are not limited to graphic design, creative strategy and concepting

Baton Rouge, Louisiana

Edit and proofread websites, newsletters, etc. for clients Collect research and data for various client pitchesDesign meeting agendas and proposals for Rockit to distributeParticipate in brainstorming meetings for different campaigns, pitches, etc.

Bachelor Of Arts - Ba, Mass Communication/Digital Advertising; Minor In Visual Communication

Activities and Societies: Pi Beta Phi Sorority, Leadership and Nominating Committee Chair, Alpha Lambda Delta Honor Society

Education record