Zoe Leavitt work email
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Zoe Leavitt is an experienced innovation strategist with over a decade's expertise in consumer technology & VC. She graduated from Stanford University with a degree in International Relations and Chinese, and launched her career in Shanghai at the Bank of China’s consumer finance division, working exclusively in Mandarin. She then moved into equity research, covering the retail sector’s adoption of new technologies; then joined data startup CB Insights where she led the CPG research team. At CB, she wrote innovation reports with a weekly readership of 50,000+, and consulted for Fortune 100 companies on innovation, investment, and M&A strategies. She transitioned into corporate venture at ZX Ventures, the VC fund of AB InBev, the world’s largest beer company. Zoe launched and led ZX’s early-stage entertainment tech investment practice - identifying new ways for Budweiser, Stella, and AB’s 400+ other brands to build digital connections with consumers, and investing in startups to power them.While leading deals at ZX, Zoe saw firsthand the challenges that brands face connecting to consumers during social occasions. Even as we socialize around drinks, food, and other products, brands generally just advertise against these occasions instead of directly supporting them. GLASS was launched to bridge that gap. Zoe founded GLASS (www.glass.fun), an innovative SaaS platform that gives brands new tools to reach & reward consumers wherever they’re socializing. Brands use GLASS to publish gamified challenges - from sharing photos to hosting events to trying new cocktail recipes - and offer social rewards, from free drinks to VIP festival tickets.Zoe’s based in New York and loves reading scifi and history books in her spare time. Reach out to zoe @ glass.fun to learn more about how GLASS can help.
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Community LeadPower To PitchNew York, Ny, Us
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Founder & CeoGlass Nov 2022 - PresentNew York, New York, UsThe experiential data layer for consumer brands. -
Principal, Future Of SocializingZx Ventures Oct 2020 - Oct 2022New York, Ny, UsInvesting in startups across sports, music, gaming, entertainment, and socializing, focusing globally on Seed through Series B. Helping startups build strategic relationships with ABI's brand and marketing teams, and leverage ABI's global assets in sports, music, bars & restaurants, and more to accelerate growth. -
Global Manager, Market IntelligenceZx Ventures Jan 2019 - Oct 2020New York, Ny, UsDeveloped ZX Ventures' technology investment thesis. Performed startup sourcing, diligence, and development of strategic initiatives for AB InBev to leverage startups in supply chain & logistics, biotech, and more.
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Lead Analyst & Manager, Cpg & RetailCb Insights Jul 2018 - Jan 2019New York, Ny, Us -
Senior Retail & Cpg AnalystCb Insights Apr 2016 - Jul 2018New York, Ny, UsCovering the future of retail and consumer goods. By analyzing high-momentum startups, emerging technologies, venture capital trends, patents, M&A activity and more, I produce data-driven reports about the future of what we buy and how we're going to buy it. I work with a number of global CPG leaders and post publicly on the CB Insights blog, CB Insights newsletter (now with 350K+ daily subscribers!) and CPG Insights newsletter. My work has been cited in Bloomberg, WSJ, CNN, and other outlets.
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Equity ResearcherCowen Group, Inc. Apr 2014 - Mar 2016New York, Ny, Us• Assisted in coverage for over 30 luxury retail & specialty retailing companies• Performed financial modeling and financial analysis, and analyzed macroeconomic trends impacting global specialty retailing; wrote reports for institutional investor clients• Certified Equity Research professional; Passed FINRA Series 7, 86, 87 and 63 -
Market Research, Consumer Finance DivisionBank Of China Aug 2012 - Mar 2014Beijing, Cn•Conducted market research on China’s burgeoning consumer loan industry to create ideas for new product lines, gauge their viability, and determine marketing strategies; reports launched initiatives including mobile marketing efforts, travel loans, and study abroad loans•Led website analytics efforts; gave weekly presentations on site traffic trends, identified high- and low-performing content, and performed company’s first market segmentation efforts to optimize marketing campaigns•Implemented SEO tactics; analyzed consumer data and combined with website analytics data to make suggestions for site modification •Acted as liaison and translator between company and English-speaking entities •Researched American financial advertising campaigns and presented on adapting the tactics for a Chinese audience•Performed all work in Chinese (Mandarin) -
Marketing InternContinuum Jun 2011 - Sep 2012Boston, Ma, Us•Led revamping of company’s online portfolio. Tracked business results and interviewed project leaders to write 45% of case studies published on the website, including studies on China Telecom, Baby Boomer Finances, Targus and Reebok. Wrote confidential case studies for internal circulation, and assisted a provisional team in crafting guidelines for future studies that emphasize human-centered design.•Managed company’s new Twitter account, boosting followers by 25%; formulated long-term social media strategy and led training sessions on usage•Became driving force in planning company’s first large event, researching potential new clients to compile guest list, writing and designing event micro-site, and writing and managing invitations•Presented for CEO and strategists on adapting Continuum’s work to Chinese markets -
Senior Staff Writer And Desk EditorThe Stanford Daily Newspaper Sep 2008 - Jun 2011•Covered sports, lifestyle, and breaking news in 1-2 articles per week. Major stories included Stanford's groundbreaking TB testing lab in North Korea, California's Prop. 19, speeches by Tibet's Prime Minister in Exile, and the tightening job market for PhDs•As desk editor for the sports section, managed all sports editing, headline writing, and online publication for the section one night per weekView a sampling of articles here: http://www.stanforddaily.com/author/zoeleavitt/
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Marketing And Community Management InternShopping.Com Jun 2010 - Dec 2010San Jose, California, Us• Led unprecedented expansion onto social media platforms. Identified key audiences and implemented social media campaigns that increased daily user engagement and traffic across website, Facebook, and Twitter• Acted as community representative for Epinions, interacting with dedicated users while recruiting and engaging new members. • Managed customer service email accounts and rewrote all customer service email templates, increasing speed and relevancy of service and receiving positive feedback from consumers. -
Market Researcher And Social Media ManagerThe Facebook Era By Clara Shih Feb 2010 - Jun 2010•Managed Facebook and Twitter accounts for Clara Shih, author of The Facebook Era. Created daily updates and ghostwrote blog posts based on social media marketing developments, analyses, and trends•Assisted in case studies and interviews with leading marketers for The Facebook Era’s new edition -
Writer And ResearcherNew England Center For Investigative Reporting At Boston University Jun 2009 - Sep 2009Us•Conducted investigative research, assisted on interviews, and drafted articles for the Boston Globe, WBUR, and NECN. Worked on several investigative stories throughout the summer. -
Marketing InternWorking Nights Jun 2009 - Sep 2009UsSEO strategy and social media management
Zoe Leavitt Skills
Zoe Leavitt Education Details
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Stanford UniversityInternational Relations
Frequently Asked Questions about Zoe Leavitt
What company does Zoe Leavitt work for?
Zoe Leavitt works for Power To Pitch
What is Zoe Leavitt's role at the current company?
Zoe Leavitt's current role is Community Lead.
What is Zoe Leavitt's email address?
Zoe Leavitt's email address is zo****@****res.com
What is Zoe Leavitt's direct phone number?
Zoe Leavitt's direct phone number is +177427*****
What schools did Zoe Leavitt attend?
Zoe Leavitt attended Stanford University.
What skills is Zoe Leavitt known for?
Zoe Leavitt has skills like Social Media, Editing, Writing, Online Marketing, Chinese, Social Media Marketing, Market Research, Equity Research, Microsoft Excel, Analytical Writing, Sql.
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