Zoe Mcbride Email & Phone Number

Marlow, Buckinghamshire, United Kingdom

Managing the Retailer Relationships and bespoke Retailer marketing campaigns for the FCA network (Fiat, Abarth, Jeep, Alfa Romeo and Fiat Professional).Ensuring first class retailer marketing across the UK, ranging from digital campaigns to offline channels whilst maintaining a user friendly marketing hub.

Samsung

Working in-house at Samsung as a Senior CRM Campaign Manager. Strategically planning CRM responses and campaigns based on the businesses needs.Working closely with clients, I was responsible for ensuring that the campaigns meet commercial marketing objectives whilst maintaining a strong working relationship with key stakeholders within Samsung.The role is mainly focused on email communications, working on new product launches, seasonal promotions, partnership promotion and on-boarding.

Marlow, Buckinghamshire, United Kingdom

As the appointed retailer marketing agency for BMW Group at hps my role was to manage the Retailer marketing team. Myself and the team were responsible for the bespoke marketing campaigns required by the BMW and MINI retailers.Working on projects such as new showroom launches, new car launches, partnerships and more, we were responsible for the strategy, creative output, management and communication for all projects.My role was to oversee all campaigns, team development, client relationship management and ensure the team was meeting contracted SLAs along with stakeholder reporting.Due to the complex nature of car buying, it was of the most importance that all marketing strategies were considered across all media both ATL and BTL.

My key responsibilities included managing client advertising campaign both on and off-line.• Planning and implementation of marketing campaigns across digital, press, radio, TV and Out of home Building, managing and developing client relationships on a day-to-day basis• Managing client and internal deadlines across teams• Up-sells and negotiations

Woking

Managing key client accounts, my role consists of the creation, implementation and communication of digital attraction strategies. Services including SEO, PPC, Social Media, Research, Measurement and Career site builds. • Building, managing and developing blue-chip client relationships on a day-to-day basis.• Working to create and develop corporate digital attraction strategies.• Developing and presenting social media, SEO and PPC training.• Writing detailed and strategic proposals based on business objectives.• Creating and organising all components of digital attraction campaigns, including management, communication, monitoring and reporting.• Training new members of the SEO, PPC and Account Management TeamMost importantly in my role is making sure that all our clients are always happy and receive the highest standard of service throughout their campaigns. This includes regular communication, both face to face and over the phone, strategies that align with business goals and last but not least a lovely lunch very now and then!

Wokingham

As Senior SEO Account Manager I was responsible for the day to day running of the SEO team, including account managers, copywriters, developers, analysts and designers.Building relationships with UK based and international based organisations was a key part of my role whilst ensuring our strategic decisions were returning a profitable ROI.

Southampton, United Kingdom

Yacht charters in the Caribbean, Mediterranean and Uk. My role as event and admin manager consisted of organisation of worldwide events, online marketing and customer service.