Zoe Mcbride

Zoe Mcbride Email and Phone Number

Head of Customer Success @ Shelf Conscious
bristol, bristol, united kingdom
Zoe Mcbride's Location
Greater Reading Area, United Kingdom
Zoe Mcbride's Contact Details

Zoe Mcbride work email

Zoe Mcbride personal email

n/a
About Zoe Mcbride

At Shelf Conscious we enable brands to create an optimised digital shelf experience that sells more. Brands sell hundreds or even thousands of products through multiple online retailers. It’s impossible for any person to manually make sure that all those product pages are maximising their sales potential. Is the product in stock? Is the price competitive? Can people find it? Is the content selling the product? Are we getting good reviews? At Shelf Conscious, we answer all of these questions and more. Our online portal gives customers the insights and toolkit they need to find and fix problems while also turning their own website’s visitors into paying customers.If you want to know more about what we do and how the tools and insight can work for your business, please get in contact on zoe@shelfconscious.com or 07879337488.Previous clients: ITV, Virgin Atlantic, BMW Group, WorldPay and Samsung.Specialties: Account Management, Project Management, client services, eCommerce, Digital transformation, PPC, SEO, CRO, Programmatic, Website project management, marketing strategy, project management, event management, Automotive, travel

Zoe Mcbride's Current Company Details
Shelf Conscious

Shelf Conscious

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Head of Customer Success
bristol, bristol, united kingdom
Employees:
5
Zoe Mcbride Work Experience Details
  • Shelf Conscious
    Global Account Lead
    Shelf Conscious Jul 2020 - Present
  • Hps Group
    Retailer Operations Director
    Hps Group Feb 2018 - Feb 2020
    Marlow, Buckinghamshire, United Kingdom
    Managing the Retailer Relationships and bespoke Retailer marketing campaigns for the FCA network (Fiat, Abarth, Jeep, Alfa Romeo and Fiat Professional).Ensuring first class retailer marketing across the UK, ranging from digital campaigns to offline channels whilst maintaining a user friendly marketing hub.
  • Flourish Digital & Direct Marketing
    Senior Crm Campaign Manager - Samsung
    Flourish Digital & Direct Marketing Nov 2017 - Feb 2018
    Samsung
    Working in-house at Samsung as a Senior CRM Campaign Manager. Strategically planning CRM responses and campaigns based on the businesses needs.Working closely with clients, I was responsible for ensuring that the campaigns meet commercial marketing objectives whilst maintaining a strong working relationship with key stakeholders within Samsung.The role is mainly focused on email communications, working on new product launches, seasonal promotions, partnership promotion and on-boarding.
  • Hps Group
    Retail Relationships- Bmw
    Hps Group May 2016 - Nov 2017
    Marlow, Buckinghamshire, United Kingdom
    As the appointed retailer marketing agency for BMW Group at hps my role was to manage the Retailer marketing team. Myself and the team were responsible for the bespoke marketing campaigns required by the BMW and MINI retailers.Working on projects such as new showroom launches, new car launches, partnerships and more, we were responsible for the strategy, creative output, management and communication for all projects.My role was to oversee all campaigns, team development, client relationship management and ensure the team was meeting contracted SLAs along with stakeholder reporting.Due to the complex nature of car buying, it was of the most importance that all marketing strategies were considered across all media both ATL and BTL.
  • Accord Marketing
    Integrated Account Manager - Travel Brands
    Accord Marketing Jun 2014 - May 2016
    My key responsibilities included managing client advertising campaign both on and off-line.• Planning and implementation of marketing campaigns across digital, press, radio, TV and Out of home Building, managing and developing client relationships on a day-to-day basis• Managing client and internal deadlines across teams• Up-sells and negotiations
  • Enhance Media Ltd
    Digital Account Manager
    Enhance Media Ltd Mar 2013 - Jun 2014
    Woking
    Managing key client accounts, my role consists of the creation, implementation and communication of digital attraction strategies. Services including SEO, PPC, Social Media, Research, Measurement and Career site builds. • Building, managing and developing blue-chip client relationships on a day-to-day basis.• Working to create and develop corporate digital attraction strategies.• Developing and presenting social media, SEO and PPC training.• Writing detailed and strategic proposals based on business objectives.• Creating and organising all components of digital attraction campaigns, including management, communication, monitoring and reporting.• Training new members of the SEO, PPC and Account Management TeamMost importantly in my role is making sure that all our clients are always happy and receive the highest standard of service throughout their campaigns. This includes regular communication, both face to face and over the phone, strategies that align with business goals and last but not least a lovely lunch very now and then!
  • Seo Junkies
    Senior Seo Account Manager
    Seo Junkies Aug 2011 - Mar 2013
    Wokingham
    As Senior SEO Account Manager I was responsible for the day to day running of the SEO team, including account managers, copywriters, developers, analysts and designers.Building relationships with UK based and international based organisations was a key part of my role whilst ensuring our strategic decisions were returning a profitable ROI.
  • Marine Charters International
    Event And Admin Manager
    Marine Charters International Sep 2010 - Aug 2011
    Southampton, United Kingdom
    Yacht charters in the Caribbean, Mediterranean and Uk. My role as event and admin manager consisted of organisation of worldwide events, online marketing and customer service.

Zoe Mcbride Skills

Seo Ppc Digital Marketing Account Management Online Marketing Social Media E Commerce Organic Search Google Analytics Web Analytics Advertising Google Webmaster Tools Crm Search Advertising Sem Copywriting Google Adwords Analytics Marketing Strategy Link Building Digital Strategy Landing Page Optimization Affiliate Marketing Search Analysis Smo Wordpress E Commerce Seo Keyword Research Customer Relationship Management Search Engine Optimization Conversion Optimization Sailing Yacht Deliveries Yacht Racing Yacht Charters Pay Per Click Search Engine Marketing Rtb Web Usability Press Advertising

Frequently Asked Questions about Zoe Mcbride

What company does Zoe Mcbride work for?

Zoe Mcbride works for Shelf Conscious

What is Zoe Mcbride's role at the current company?

Zoe Mcbride's current role is Head of Customer Success.

What is Zoe Mcbride's email address?

Zoe Mcbride's email address is zo****@****ous.com

What skills is Zoe Mcbride known for?

Zoe Mcbride has skills like Seo, Ppc, Digital Marketing, Account Management, Online Marketing, Social Media, E Commerce, Organic Search, Google Analytics, Web Analytics, Advertising, Google Webmaster Tools.

Who are Zoe Mcbride's colleagues?

Zoe Mcbride's colleagues are Jordan Forster, Kim Robichaud, Marc Newington, James Martin, Tom Stott, Nicki Newington.

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