Zoe Crafton Email & Phone Number

Colorado, United States

Westminster, Colorado, United States

• A marketing agency dedicated to Appliance Factory Mattress Kingdom, a $200 million client, providing an extensive range of customized marketing and design services to address the client's precise needs and objectives.
• Oversaw the development and execution of integrated marketing campaigns across various channels including E-Commerce, Web, Social Media, Display Ads, Email, OTT, Magazine, Radio, and Newspaper for Appliance Factory and.
• Led the marketing team consisting of 10-15 people
• Increased social media engagement by 90% through creative content
• Increased average ROAS from 135% to 246% for optimized paid media campaigns with Google Ads and Meta Campaigns
• Developed and executed the branding and SEO for website and social media increasing unique users by 30%

Westminster, Colorado, United States

• Lifetouch has been the professional photography choice for schools and families for more than 80 years and cover all 50 states. Product lines include on-site photography, portrait studios, commencements, yearbooks.
• Created and implemented project management methodologies that led the Denver Office to be one of the top 5 operating centers in the US & CA
• Managed staff of 11 direct-reports
• Designed and produced marketing material and collateral, and was responsible for photo retouches for over 200 local offices and schools in Indiana and Colorado
• Doubled revenue in the first year for Commencement events and increased by an additional 30% the following year
• Successfully project managed, provided training and delivered on time 96% of Yearbooks for 300+ accounts during Covid-19 and the following year

Indianapolis, Indiana Area

• Received honors for top of the class in state licensing exam with a 94%
• Assisted customers with billing, coverage, and policy changes
• Maintained high customer service scores of over 95% from surveys and reviews

Indianapolis, Indiana

• Created a customer service manual and training program for new operations as part of the new business set-up
• Managed bowling department with 15+ staff, input payroll, oversaw inventory and scheduling, conducted interviews and new hire training
• Moved into additional role of promotions and marketing coordinator to assist with adjusted business needs. Provided collateral and managed CRM
• Provided in-house photography for special events such as Kelly Clarkson Microsoft Concert, ZoSo Led Zeppelin Experience band, and private Indianapolis Colts football events

Indianapolis, Indiana

• Maintained high sales goals, regularly ranking in the top 5 for the store
• Maintained a consistent Net Promoter Score (Customer Satisfaction) of 99%
• Completed Apple Customer Service training, Apple Personal Trainer Training, and Apple Genius Bar Family Room Specialist Training
• Educated customers on products through group workshops, personal training, and technical support appointments

Bachelor'S Degree, Graphic Design

Certification, Meida Arts And Communication