Influence Marketing Manager
Current- Ideation and management of Influencer Partnerships strategy on following games: Disney Dreamlight Valley & Asphalt 9- Coordination with Marketing, UA, Data and other teams internally and with Disney© (official licencor for Disney Dreamlight Valley) to integrate the influence strategy to the whole marketing strategy and ensure alignement with all brands guidelines.- Main point of contact of content creators throughout the whole influence campaign, from collaboration proposal and terms negotiation until the content is live- Monitoring and analyzing the success and performance of campaigns and activations (CPM, CVR, ROI, community sentiment and engagement, etc.)