Zoé Pothet Email & Phone Number

France

Belgium

• Development of the Wellbeing category innovation pipeline in several strategic markets • E-commerce strategy for all UPSA Belux brands: negotiation of visibility and promotional actions with onliners • Building the brand awareness, media plan definition, marketing tools development, market analysis, consumer insights, product formulation, cost and price assessment, packaging • Budget construction and follow-up

Mont-Saint-Guibert, Région Wallonne, Belgique

• Development of the Wellbeing category in three strategic markets & Pain category • Building the brand awareness, media plan definition, marketing tools development, market analysis, consumer insights, product formulation, cost and price assessment, packaging • Budget construction and follow-up

Bruxelles, Région De Bruxelles-Capitale, Belgique

• Responsible for 4 product portfolios: Urgo, Alvityl, Humer and Inotyol marketed in pharmacies, supermarkets, drugstores and online => medicine, medical device, food supplement and foodstuff• Managed a brand manager assistant and supported 10 pharmaceutical representatives and 2 commercial/administrative assistants• Defined brand marketing strategies and implemented the brand Humer in drugstores and supermarkets• Created strategic recommendations to develop future products in the pipeline by conducting market analysis and competitive benchmarks• Recommended and launched 14 products for Urgo, 10 products for Alvityl and 2 products for Humer successfully• Developed 4 products exclusively for the Benelux market and negotiated unit cost price• Managed supply in order to assure a sufficient stock of our products• Created and shared monthly sales forecast• Managed marketing budgets• Updated prices in pharmacies, supermarkets and drugstores according to market analysis and competitive benchmarks• Presented product innovations and promotional campaigns at 3 seminars per year• Created sales materials, marketing tools as well as scientific and digital contents• Updated Alvityl & Urgo's websites• Ensured representatives’ high level of knowledge by providing training• Maintained a current and comprehensive knowledge of Urgo, Alvityl, Humer and Inotyol's competitors and environment

Bruxelles, Région De Bruxelles-Capitale, Belgique

January 2020 - August 2020 :• Responsible for 4 major accounts: Sequoia, Färm, Bio c' Bon, Origin'O• Supported the roll-out of new major accounts• Trained and supported new sales representatives in the field• Participated in field visits with representatives to ensure a good utilization of the provided marketing tools and helped them with clients• Built a 5-year market analysisJanuary 2019 - December 2019:• Responsible for 4 major accounts: Sequoia, Färm, Bio c' Bon, Origin'O• Supported the implementation of the brand Intimy Care in Benelux by analyzing the market and putting together competitive benchmarks• Sales representative for Superdiet and Comptoirs&Compagnies in Bruxelles area > 65 stores• Launched Comptoirs&Compagnies in Bruxelles area > 17 stores • Launched Intimy Care for the first time in organic stores in Belgium > 10 stores

Bruxelles, Région De Bruxelles-Capitale, Belgique

• Responsible for 2 product portfolios: Superdiet (Superdiet, OM3, Ricqlès, Digestioline, Oligocean) and Comptoirs&Compagnies (Manuka honey, Coconut, Himalayan pink salt) marketed in organic stores, pharmacies, supermarkets and online => food supplement and foodstuff• Defined brand marketing strategies and implemented business plans for the brand Comptoirs&Compagnies in Benelux• Created strategic recommendations to develop future products in the pipeline by conducting market analysis and competitive benchmarks• Recommended and launched 10 products for Superdiet and 26 products for Comptoirs&Compagnies successfully• Created and shared monthly sales forecast• Managed marketing budgets• Updated prices in organic stores, pharmacies and supermarkets according to market analysis and competitive benchmarks• Responsible for organizing 4 seminars per year to present new and seasonal products as well as promotional campaigns• Created sales material and marketing tools• Ensured representatives’ high level of knowledge by providing training• Worked on product packaging and updated them at each reformulation or brand makeover• Created advertisements and negotiated product promotions in organic magazines• Maintained a current and comprehensive knowledge of Comptoirs&Compagnies and Superdiet’s competitors and environment• Reported on market analysis and competitive benchmarks to develop Mercurochrome’s podology range in pharmacy in Benelux (Juva Santé)

Sydney, Australie

• Business development projects: obtained accreditation from Australian College of Nursing’s for URGO’s 2-day tissue viability program, performed an in-depth market research on DFU patients and pathology in Australia, identified the main KOLs in the DFU field, built a solid market analysis of EB pathology in Australia, supported on the roll-out of new major accounts like Uniting Care• Prepared and sent monthly reporting to tender organizations• Marketing tools optimization and review: updated and created new materials on request to ensure an up-to-date, accurate and sufficient pool of marketing materials, participated in field visits with representatives to ensure a good utilization of the provided marketing tools, updated AUS and NZ websites with news• Conferences, educational events and URGO internal events coordination (participated at the UIP World Congress of Phlebology in Melbourne)• Team Management support: involved in evaluating/improving team performances, monitored SFE KPIs on a monthly basis, maintained a current and comprehensive knowledge of URGO’s competitors and environment, ensured representatives’ high level of knowledge by providing monthly training/education programs, created targeting accounts• Updated budget file on a monthly basis and monitored expenses vs. budget

Montréal, Canada

• Creation of equity crowfunding campaign• Elaboration of a marketing strategy• Beta tester recruitment • Development of the web site

Paris, France

• Elaboration of commercial offers in digital and TV sponsorship of marketed CANAL+ REGIE programs’• Estimation of CANAL+ GROUP channel programs performances ahead of clients’ advertising campaigns• Monitoring and analyzing audience performance by brand and media• Implementation of performance reviews of sponsorship devices after a clients’ advertising campaign• Competitive intelligence : analysis of advertising investments• Creation of special TV operations for customers’ appointments (direct advertisers and advertising agencies)

Paris, France

• Responsible for publishing contents aimed at customers on Voice of Wealth's application (BNP Paribas Wealth Management's application)• Phone and tablet application's follow up and statistical analysis• Creation of marketing material concerning Wealth Management's financial products• Creation and development of digital contents• Benchmarking and analyzing competitor's best practices • Production of daily and monthly documents presenting market changes and product performances

Reims, France

• Quality products checking• Export folder management procedure• After-sales services• Purchase orders preparation• Shipments controls• Non-payment call-back

Montréal, Canada

• Market research• Competition analysis• Phoning/mailing• Contact with the press • Creation of communication mediums• Organisation of promotional events

Programme Grandes Ecoles, Msc In Management

Ranked 3rd best Business School in France Accredited EQUIS, AACSB, AMBA Strategic analysis, Marketing, Finance, Macroeconomics.

Erasmus Exchange, Major In Strategy And Management

Ranked 1st best University in Hungary During my Msc in Management at emlyon business school, I stutied a semester in Hungary.

Academic Partnership, Major In Entrepreneurship

Ranked 1st best University in Québec During my Msc in Management at emlyon business school, I stutied a semester in Canada.

Cpge Ens Cachan D2, Economie, With Honours

Double course in one year: Bachelor and Preparatory Class

Licence 3, Sciences Economiques Et De Gestion, With Honours

Double course in one year: Bachelor and Preparatory Class

Bts, Commerce International, With Honours

I have completed two internships during this International Trade Diploma: - business developer North America - Black Theatre Workshop.

Erasmus Exchange, Major In International Business

During my International Trade Diploma, I studied a semester in the Netherlands.