I get jazzed turning ideas into tangible results, prioritizing user needs and ensuring accessibility for everyone. Competitively racing motorcycles taught me the importance of organization, strategy and dedication. That translates to every aspect of my work. My ability to think critically and analyze effectively results in design experiences that are intuitive and empathetic, yet efficient. Running craft cocktail bars was my creative outlet for a long time and gave me opportunities to create efficiencies, empathize with users and drive happiness for the business and the customers. It also allowed me insight into UX Design when I was a test subject for a budding new POS company, back when taking orders on iPads was weird and new. Now I’m a product designer who loves creating accessible systems based on research and usability testing. My interests lay in information architecture and interaction design, which contribute to my end-to-end design abilities, as does my background in copywriting. UX/UI certificate from UC Berkeley Extension, and expertise in design tools such as Figma, XD and Sketch, wireframing, prototyping, user research, storyboarding, journey mapping, user experience focused design and user interface development. Proficiency in HTML, CSS, Bootstrap, Webflow and other CMS.My recent work has given me a deeper understanding of the importance of iteration, and research driven solutions. My life experience has developed both my attention to detail, and my ability to create meaningful, on-brand messaging through copy, imagery, interface and the complete user experience. As well as my unique problem solving skills, open communication, and empathy for all, my adaptability and collaborative nature allow me to pivot quickly, making me a valuable asset to any team.Ready to work with me? Send me an email.
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Senior Ux DesignerPacific Life Jun 2022 - PresentNewport Beach, Ca, UsLeading a team of designers in mapping journeys and creating essential products for our diverse customer base (including brokers, employers, and employees), as Pacific Life enters into the Workforce Benefits industry. -
Ux DesignerPacific Life Jan 2021 - Jun 2022Newport Beach, Ca, UsPart of a small design team starting a complete dashboard overhaul, redesigning advanced filtering and sorting in a much more usable way, as well as creating new features not currently available. Reduction in clicks ranging from 33-66% on many main action items. -
User Experience ConsultantThe Body Literacy Collective Dec 2020 - PresentLondon, Gb- Ongoing UX support for mobile app design; lead on research, testing, copy and accessibility. - Led research showing 80% confusion on a new feature, leading to pivot in go-to-market strategy.- Research and analysis yielded feature prioritization schedule and development of a new partner app based on user needs.- IA overhaul led to reduction in top level menu items by 47%. -
Product + Web DesignerFreelance Sep 2017 - Apr 2021Designing and building products with a user-first mindset.• Created copy, IA, content strategy, visual design and branding for small businesses, generating new leads within weeks of release.• Redesigned financial dashboard implementing new features, data visualization and intuitive IA that matches user mental models. • Led UX research for femtech app that resulted in new IA, 50% reduction in top level settings items and click reduction of main action item from 3 to 1.• Designed and developed a new site for a new business, including branding and style guide. -Iterated wireframes multiple times to refine client's brand identity and style guide. -Developed in Wordpress by client's request.• Redesigned and developed a site for a company presenting a new focus. -Conducted competitor research and analysis to define the new brand direction. -Completely redesigned site architecture, reducing navigation options by 17%. -Developed content strategy to support brand direction.• Website refresh focusing on consistency in typography, copy and imagery. -Adhered to client's desires while implementing accessibility best practices and consideration of user experience. • Project Management and UX research analysis, including research interview transcription, data analysis and affinity mapping, and designing and editing client-ready reports.
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Web DesignerTechgator Mar 2016 - Aug 2017TechGator was a small start-up buying and selling used electronics online. - E-commerce redesign. Reduced number of clicks to sale by 33%.- Oversaw digital product imagery and photography.- Managed e-commerce site, copy and information architecture. -
Social Media ManagerBetfair Mar 2010 - Jun 2011London, England, Gb• Created the most active and fastest growing online horse racing community• Turned the TVG Community into the top driver of unbranded traffic and the number one referral source to TVG.com • Increased Facebook following and engagement tenfold • Ran a class in Social Media Marketing at the University of Arizona, Race Track Industry Program -
Executive Assistant And Office ManagerBetfair Mar 2008 - Feb 2010London, England, Gb• Leased and furnished 16,000 square foot US headquarters• Compiled data and information into presentations • Attended industry related conferences as a representative of the company• Booked and managed vigorous schedule for top executives
Zoe Rem Education Details
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Uc Berkeley ExtensionUx/Ui Design -
Saint Mary'S College Of CaliforniaReligious Studies -
Reed CollegeClassics
Frequently Asked Questions about Zoe Rem
What company does Zoe Rem work for?
Zoe Rem works for Pacific Life
What is Zoe Rem's role at the current company?
Zoe Rem's current role is Product Designer.
What schools did Zoe Rem attend?
Zoe Rem attended Uc Berkeley Extension, Saint Mary's College Of California, Reed College.
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