Project managed a start-up team, taking lead on tasks such as customer service, website updates and optimization, file organization (Google Drive, Trello, HubSpot), and brand partnership outreach. Took lead of bookkeeping, supply chain management, Shopify experience (including app implementation), and Google Analytics. Created content using Photoshop, to be used for social media and marketing outreach, as well as generating Proclamation-themed recipes.▪ Led collaboration efforts with nonprofit partners, such as La Cocina and Greenhearts CSA▪ Implemented methods that automated day-to-day tasks, as well as freeing up lucrative capital to invest in other endeavors▪ Researched competitors, industry standards, and market trends in order to suggest most viable and innovative next steps for company to take in order to improve sustainability and overall consumer happiness

Directed marketing strategy, event planning, and team of 50+ for social sports organization with 125K+ members across 8 cities. Firm originally called SF Social. Manage volunteers, curriculum, fundraising, and youth program coach assignments. Establish and cultivate relationships with local restaurants for hosting postgame social gatherings. Oversee payroll, customer service, and player communications.Top Achievements▪ Increased revenue 100% for winter season by developing and executing grassroots marketing strategy▪ Delivered highest increase in revenue, number of kids’ leagues, and new leagues from previous year—office awarded Top Hustle▪ Created marketing campaigns built on results from player focus groups and captain surveys▪ Negotiated sponsorship agreements with local businesses by guaranteeing minimum number of weekly patrons based on metrics from other vendor relationshipsKey Projects▪ Developed Facebook and Instagram ad campaigns and increased engagement with MailChimp campaign▪ Contributed to 80% player retention rate by creating positive league environment▪ Monitored and managed player experience to ensure fun and supportive environment

Planned and executed grassroots marketing strategy; resulted in 100% increase in revenue for winter season. Managed staff of 50+ running roughly 250 leagues per year. Planned and executed events with an average of 300 attendees, generating an average of 3.5k in profit. Cultivated and sustained venue partnerships to ensure stellar experiences for players and partners. Coordinated volunteers, plan curriculum, raise funds, and coach for Volo Kids programs in SF.

-Developed advertising and outreach strategies with small business owners throughout the West Coast by demonstrating our self-serviced advertising programs-Handled business owners’ objections and concerns by creating an efficient budget and showing them conversion maximizing features on the website