Lead Creative Strategy and Decision-Making:- Oversee all aspects of creative strategy, including product development, branding, marketing, and campaign execution to ensure alignment with the brand’s vision.Website Design and Optimization: - Manage website design, SEO, and user experience to create a seamless, aesthetically pleasing, and intuitive online shopping experience.Content Development and Management:- Develop, schedule, and manage engaging content across the brand’s website and all social media platforms, including Instagram, Pinterest, Facebook, Twitter, LinkedIn, and YouTube.Campaign Performance Analysis:- Analyze campaign data to assess audience engagement, measure KPIs, and optimize strategies based on consumer behavior and industry trends.Creative Direction for Campaigns and Photoshoots:- Conceptualize, design, and direct creative assets such as mood boards, decks, and vision boards for photoshoots, product launches, and marketing campaigns.Trend and Market Analysis:- Monitor and identify emerging trends, industry developments, and opportunities across digital, print, and social media to keep the brand at the forefront of innovation.Supplier and Manufacturer Relations:- Source, negotiate, and cultivate relationships with both domestic and international manufacturers to ensure high-quality production and ethical sourcing practices.Product Launch and Campaign Strategy:- Lead the strategic planning and execution of product launches and marketing rollouts, coordinating cross-functional teams to drive brand growth and engagement.

- Act as liaison between talent and brands/agencies to ensure all campaigns are seamlessly activated.- Provide administrative support to Talent Manager and agency roster - Manage company calendar and campaign notes- Coordinate communication for brand inquiries - Contribute to talent strategy and brand positioning - Develop and maintain client information and metrics - Create and refine business marketing materials

- Film and edit how-to videos, product reviews, and informative vlogs for 7K YouTube subscribers.- Collaborate with beauty, lifestyle, and fashion brands for product launches and campaigns - Partner with small and large brands to create tailored UGC that fit brand voice and identity - Manage content calendar for projects and deliverables to ensure deadlines are met- Maintain high engagement interacting and responding to viewers and subscribers - Study social media analytics to understand and improve content performance

- Write articles about current trends in self-care, beauty, and fashion for a women-led digital publication.- Create engaging and eye-catching visuals and content for web and social. - Provide final edits on all beauty and fashion related articles.- Conduct market research on current fashion and beauty trends

- Shared product knowledge and made tailored recommendations based on client needs. - Built rapport with customers, providing exceptional customer service maintaining strong customer relationships. - Developed and maintained a customer base through networking and client follow-up. - Consistently maintained and exceeded sales goals.