Founded to support high growth businesses seeking to transform through integrated scale up services. Bringing authenticity, fun and tenacity, we build partnerships with businesses of all sizes; driving transformation and improving performance through integrated strategy, marketing, communications and growth programmes that deliver results from scale to sale and beyond.Industry Experience: SaaS | Tech | MSP | Cyber Security | Online Assessment | Engineering | Construction | Infrastructure | Property | Quantity Surveying | Project Services | Professional Services | Information Services | Social Enterprise | Aged Care

Bringing vast skillsets across strategy, marketing, communications, people, customer experience and commerciality to benefit the Proaxiom business. Experienced in crafting clear strategies, focused value propositions, powerful brands and inspiring cultures. Champion of transformational growth programs from start-up across broad industry sectors including cybersecurity, technical, software, MSP, engineering, information and professional services businesses.

Regional Leadership of APAC + Middle East Strategy and Marketing function including: - Executive Leadership Contribution- Executive Communications and Strategy- Strategic Business and Marketing Planning (Business / Service Line / Market) - Brand Creation and Building- Content Strategy, Creation, Editing and Publishing- Financial Management and Budgeting- People Leadership, Mentoring and Coaching- Pre and Post Business Sale / Divestment / Integration Programmes- Organisational Review, Re-design, Re-structure and Rollout - Strategic, Account Based and Tactical Marketing (Internal / External)- Sales Methodology / Business Development / Bid Leadership- Ambassador: People, Brand and Culture- Inclusion Strategy and Implementation- Marketing Technology Implementation and ManagementKey Achievements - Executive Leadership role in a business achieving double digit growth for 7 consecutive years- Global marketing, communications and strategy lead – working cross functions, time zones and business entities with PLC parent to ensure alignment (APAC and Middle East).- M&A Executive committee representative, successfully planning and delivery of pre-sale, due diligence and post-sale integration programmes. - Author of Strategy 2020; working with MD / COO / Executive to deliver a robust strategy which positioned for partnership and global expansion while improving profit and performance.- Led a Strategic Review of the business; from research to re-engineering and implementing new organisational design, roles, structure, strategy and brand.- Implementing organisational health check – face to face interviews of 70% of our people, chosen randomly to provide opinion; driving strategic change / highlighting issues / talent / opportunity.- Co-author of inclusion strategy for Asia Pacific, leading the creation of a revised inclusion Brand, position and portfolio.- 100% retention and motivation of growing team in transformational times.

- Leadership of marketing function nationally (all States of Australia and NZ) plus global interface with PLC parent company (AMEC Foster Wheeler)- Brand creation and building (scratch to sale)- Marketing planning with business units to ensure growth, brand awareness and position - Global marketing, comms and strategy lead with UK PLC, Amec Foster Wheeler and subsidiaries- Leadership of strategic selling methodology and implementation of technology - Market insight and economic analysis / forecasting to drive strategic planning- Sector and Service Line planning- Integration and alignment of acquisitions and partnerships- Tactical marketing delivery across 6 State based offices including internal and external communications, PR, digital, SharePoint, sponsorships / memberships, client surveys, market research, submissions and tenders.- Strategic and tactical communications lead (internal / external)- Brand custodian and ambassador- Senior leadership representative- Financial management Key Achievements - Successfully launched a new brand, position, strategy, sectors and structure in an established market post acquisition. Refined and grown into an established and trusted global brand with creative cut through in a stagnating market.- Established a marketing function from ground-up, quickly delivering value and growing and retaining the team and expanding capability.- Introduced new markets and supporting strategies for the Building and Infrastructure market (Communications, Culture, Sport and Recreation, Governance, Manufacturing, Mining, Oil & Gas, Power, Property, Social, Transport and Water and Waste Management)- Established robust budgeting, financial tracking and ROI measures - Increased people and client engagement through regular marketing communications programmes- Established digital media strategy and platforms including social, content and web - Established brand loyalty; increasing Net Promoter Score

- Marketing and communications for all Group marketing activities across Australia and New Zealand- Team leadership, mentoring and coaching- Strategic planning – Business / Channel / Product Partners- Strategic evaluation of new partnership opportunities (Vendors / Re-Sellers / Acquisition Targets)- Brand identity (corporate / product / service)- Strategic and tactical communications (announcements, media releases, web news)- Marketing technology (CRM / EM)- Client marketing / Account Based Marketing (interviews, service delivery, testimonials, case studies, events)- Digital marketing planning and execution - Digital lead generation (SEO / SEM / Landing Pages / EM) across multiple channels / products / audiences- Campaign creation and execution (direct, email, advertising)- PR / media management- Senior Leadership team memberKey Achievements - Total business re-position and re-brand – transitioning from traditional entity to progressive integrated software company with diversified portfolio, clear strategy / positioned for sale.- Establishing balanced scorecard to track key metrics across the business- Successful integration of 3 acquisitions in 12 months and multiple software vendors, partners and channels- Delivering a 12-month DM / EM campaign which generated over $4m new business opportunities- Creation, delivery, optimisation and management of web initiatives; improving lead generation and user experience using SEO and SEM to build strong sales pipeline- Consolidation of client focused extranet sites to deliver centralised portal for customers - Leading and managing cultural initiatives and innovation hubs which increased employee engagement by 75% (Year 1).

- Responsible for all marketing activities relating to the Business Information Division – B2B Credit Information Services and B2B Marketing Information Services- Marketing planning and budgeting for the Business Information Division- Creation and execution of tactical internal and external communications plans- Strategic planning for customer acquisition, retention and growth across all segments- Creation and execution of Go to Market strategies- Marketing team leadership, coaching, mentoring split-site teams- Recruitment, retention and motivation- Leadership of internal communications and cultural initiatives- Product innovation- Customer workshops- Media relations interface- Third Party management; PR agencies, design agencies, print houses, event management consultants, production companiesAchievements- Planning and delivery of internal and external communications programme to integrate Yell business team following acquisition by Business Information Division.- Go to Market planning and launch of disruptive online new product developments in the credit information space; gaining significant coverage and conversions with new and existing customers.- Planning and executing multi-channel on and offline lead generation campaigns; integrating with telemarketing, achieving 70% conversion to appointment and over 7M GBP in revenues.- Creation and execution of cultural engagement programme including re-set of company plan, values, vision, mission and behaviours

-Project management and execution of business-to-business marketing communications:-Events, product launches/manuals, advertising, web sites, direct mail, copy writing, and collateral-Effective management of internal and external relationships- Marketing planning- Budgeting