Product Manager, Product Management
CurrentDriving digital innovation for Malaysia’s leading media brands, including:Berita Harian: One of the top news platforms under New Straits Times Press.Buletin TV3: Part of Buletin Utama, Malaysia’s highest-rated news program.Big Tree Outdoor (BTO): A leader in out-of-home advertising.Wow Shop: A dynamic home shopping network.Fly FM, Hot FM, and other radio stations.__________________________________________What I Do:I’m the digital gatekeeper, the trend-spotter, and the “make-it-happen” person. Whether it’s dreaming up new content ideas, keeping our digital platforms fresh and buzzing, or introducing AI magic into the mix, I make sure our brands stay ahead of the curve.I’m also the unofficial cheerleader for new tools and trends. Training sessions? Check. Brainstorming sessions fueled by caffeine? Double-check. I love empowering teams to work efficiently and bringing creativity to life. _________________________________________________________________Highlights That Make Me Smile:Big News by BTO: When the pandemic hit, we turned most of BTO’s digital screens into breaking news hubs—because staying informed matters.#KitaJagaKita: This was more than a campaign; it was a vibe. We connected brands and teams within the group to support each other during tough times.Mental Health Awareness Month: Collaborated with Berita Harian to create content that started real conversations about mental health.AI Adventures: Led the charge in using AI for content creation—think articles, visuals, and captions. It’s like having a creative sidekick.SEO Whisperer: Ran workshops to help editorial the art of making content visible and findable (yes, that’s a word).