Manage a team of 3 to strategize, produce and create organic social media content for 10 clients a month, with each client having a different voice and brand tone, style and KPIs. Develop paid social media strategies and coordinate with the design team for creative assets. Responsible for forecasting and maintaining the ad budgets. • Create and manage content and account engagement for 10 accounts a month from a range of industries including food, retail, health and wellness and B2B businesses.• Build paid ad strategies for Meta, Pinterest and Google ads. Managed ad campaigns with a wide range of budgets.• Created relationships with influencers and coordinated paid partnerships with content creators and influencers while working within client budgets.• Work with clients to identify KPIs for their business and brand and create monthly reporting.

Created the wine club and grew it from 2 members to over 200 members in less than 2 years. Work with the winemaker and execute marketing initiatives. • Planned, created, wrote and scheduled content for multiple social media platforms, including Instagram, Facebook, and Twitter. Content included social fee images, social stories and reels, blogs and more. • Communicated with Wine Club members and wrote winery news and events via email using MailChimp. • Planned and coordinated events for winery visitors and Wine Club members. The events included live music, picnics, special wine tasting events, and the Richmond Sunflower Festival. • Worked with designers to get ad content for newspapers and magazines, including Richmond Review, Edible and Delta Optimist. • Photographed and created wine descriptions of store products for online wine sales.• Kept the website up to date with events, updates, new releases and sales.

Works closely with the marketing and merchandising team to execute paid ads on multiple platforms to drive new customers and build customer retention for an e-grocery and delivery company. Responsible for strategizing and monitoring the campaigns to achieve ROAS and CPA goals. • Manage a revenue-increasing program by partnering with vendors to run ads of their products. • Communicate with content creators, designers and campaign managers on the needs for a successful ad campaign and executed extensive campaign-related ads. • Built, execute, and report on paid digital ad strategies for brand messaging and new customer acquisition and retention campaigns.• Create, monitor, and report ad campaigns on Facebook, Pinterest, Linkedin, and Google. • Work with and managed ad agencies to elevate new customer acquisition campaigns focusing on Google ads and paid social. • Collaborate with Category Managers and assisted in developing e-commerce Merchandising strategies using Hawksearch. It included banner testing, product pining and spotlighting, landing page creation and product additions to build AOS. • Report and identify KPIs and other digital marketing outcomes weekly.

Developed original content and executed content creation to attract more customers and promote the brand. Increased followers and increased engagement in 6 months. Worked closely with other members of the Marketing team to execute marketing campaigns on social media. • Built a content strategy and created content for multiple social media platforms, including Instagram, Facebook, and Twitter. Content included keyword research and SEO optimized blogs, styled and curated photographs, and videos.• Work with the paid social team to boost appropriate content.• Develop an influencer strategy and build influencer relationships to build brand awareness for SPUD.ca.• Utilize social planning and social listening tools such as Hootsuite and Sprout Social. • Scheduled social media posts with captions with a call to action to encourage engagement.• Consulted on hashtags and created social media strategies resulting in an increased digital presence and brand awareness for SPUD.ca• Collaborated with vendors and brands to coordinate high-value giveaways to increase engagement, interest and followers. • Owned and managed the Google Business page. Responsible for responding to reviews, creating posts and refreshing the products.

Assisted in leading a sales team of 13 employees to achieve sales targets. Resulted in a top 50 store in Canada with the highest profit for the first six months of 2018, and 5% sales increase from the previous six months. The results were achieved by creating business plans, analyzing sales reports, coaching customer service and selling behavior, and merchandising. • Analyzed daily KPI’s and developed a plan to achieve results and created stretch targets • Analyzed weekly and monthly sales results, held coaching conversations and created development plans with team leads, and sales associates • Planned and executed visual merchandising and company marketing strategies per season and adjusted to business needs

Planned and executed merchandising strategies for kids and baby department resulting in a 4% sales increase over the previous year. Trained and coached a team of six to achieve goals in a timely matter; success included a team member promoted to a key holder position.• Led a team to execute merchandising, company marketing strategies including signage, markdowns and promotions, replenishment, sales and product knowledge and customer service• Mapped, planned and executed the placement of new product and adjusted as needed to meet business needs• Maintained Old Navy Brand standards and company directives• Lead the entire store team in the Manager’s absence of up to 30 people at a time to drive KPI’s

Drove sales, profitability though merchandising, and overall presentation of Women’s department. • Set up, monitored, followed up on productivity for the shipment team; ensured merchandising standards were met and provided follow up and feedback to team members• Worked in partnership with Assistant Store Manager to ensure placement of merchandise met company presentation and marketing guidelines

Utilizes the seasonal Concept Book to create a specialstore experience and maintain brand standards and integrity in all areas ofvisual display. Implement in-store visual display presentations including props, mannequins and fixtures as current seasonal direction and install window presentations with current seasonal direction.