• Oversee brand marketing, social media, digital marketing, and public relations in coordination with the team.• Responsible for all Shopify management including web design, product set up, promotion tracking and web analytics.• Own the day-to-day execution of emails; including content development, segmentation, and A/B testing. Analyze data and prepare monthly reports and recommendations. • Manage social media marketing accounts, content creation, and day-to-day activities. Create monthly reports and ads performance reports.• Manage brand collaborations as well as influencer, affiliate program.

• Collaborating with the team to come up with promotional ideas, analytics, creation/update of sales and social media materials.• Concisely tracking and analyzing inventory, sales data through Shopify. Utilize Klaviyo for E-blast marketing to achieve better consumer segmentation.• Increase brand awareness through content creation on more visual social media platforms. Increase online traffic by creating events that reward users for sharing posts and information about the brand such as promo codes and referral discounts etc.

• Performed market analysis and researched the latest trends for clients like Nestle, L’Oréal, and Amorepacific.• Tracked and analyzed market trends utilizing proprietary software and 5000 consumer data.• Recommended proactive strategies towards brand positioning, pricing and consumer segment covering three industries.

• Designed A/B testing for daily social media content, monitor social media by Facebook data and Google Analytics for Head and Shoulders, Pert and Pantene.• Supported new product launch, media strategies planning and achieved optimal exposure with over 100 media.• Designed and delivered seeding boxes to keep clients’ products on top of the mind for consumers, maintained No.1 sales in the country for Q4 2017-Q2 2018.

• Worked with Fides Corporate Sustainability as a consultant for Taiwan’s Food and Drug Administration (FDA).• Collected and evaluated client’s daily media exposures in both statistical and narrative form covering five industries.