Zofia Bugajna-Kasdepke

Zofia Bugajna-Kasdepke Email and Phone Number

CEO & Founding Partner at SEC Newgate CEE | Forbes Women Power Rising List: Woman to Watch in 2022 @ SEC Newgate CEE
Zofia Bugajna-Kasdepke's Location
Warsaw, Mazowieckie, Poland, Poland
Zofia Bugajna-Kasdepke's Contact Details

Zofia Bugajna-Kasdepke work email

Zofia Bugajna-Kasdepke personal email

About Zofia Bugajna-Kasdepke

I deal within the CEE region and have extensive experience in drafting teams that effectively respond to the needs of international brands. I am an award-winning public relations practitioner with over 20 awards and recognitions to my name, including the 2015 and 2019 Eastern Europe Consultancy of the Year, EFFIE, IPRA, SABER, and European Excellence Awards. I have also served as a juror at several trade competitions, from the CEE to France and even in the United Arab Emirates.I’m one of the Founding Partners at SEC Newgate CEE and have been working in the marketing communications industry for nearly two decades. I use my broad know-how to help clients in such areas as corporate advisory, reputation management, issue and crisis management, consumer communication and conversational marketing.I find issues related to Diversity and Inclusion significantly important, and as a female leader I strive to support women and minorities in both their professional and personal development. As a manager, I always try to create a workplace that is safe, tolerant, open and friendly – as these are the values that I hold at heart.I consider sustainable growth to be the biggest challenge faced by businesses today, which is why I also advise on projects related to business transformation and help create corporate sustainability strategies and programs.I enjoy sharing the knowledge and experience that I have gained by being a lecturer. For 10 years now, I have been running lectures on brand management at the University of Warsaw. I love art, the opera, reading fiction and cultural travels and am actively involved in helping bridge the gap between art and business.

Zofia Bugajna-Kasdepke's Current Company Details
SEC Newgate CEE

Sec Newgate Cee

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CEO & Founding Partner at SEC Newgate CEE | Forbes Women Power Rising List: Woman to Watch in 2022
Zofia Bugajna-Kasdepke Work Experience Details
  • Sec Newgate Cee
    Chief Executive Officer, Founding Partner
    Sec Newgate Cee Nov 2023 - Present
    Warsaw, Mazowieckie, Poland
  • Sec Newgate Cee
    Founding Partner
    Sec Newgate Cee Jul 2020 - Present
    Warsaw, Mazowieckie, Poland
  • Risk Made In Warsaw
    Vice President
    Risk Made In Warsaw Oct 2019 - Jan 2020
    Warsaw, Masovian District, Poland
    Responsibilities: Brand Management, Communications & Marketing, Sales, Business Development
  • Mslgroup
    Business Development Director, Central And Eastern Europe
    Mslgroup Oct 2015 - Oct 2019
    Warsaw, Masovian District, Poland
    - Regional leader managing new business processes, migrating contracts between CEE /EMEA local offices and establishing HUBs for key agency clients. Key responsibilities also include business opportunities scouting and building effective relations with MSLGROUP affiliates in CEE. A trusted advisor and strategy planner for top agency multimarket clients. Handling crisis & issue management projects in the CEE region.Key success: - Winning Netflix, Amazon, Coca-Cola, Reckitt Benckiser multimarket projects. Winning P&G Baby Care, Female Care, Oral Care and Health Care categories and seasonal Olympic Activations, all of which resulted in 800% business growth within 4 years. - The successful development of the network by establishing MSL Turkey and MSL the Czech Republic as part of the network. - Being awarded by the Holmes Report the title of 2019 Eastern Europe Consultancies of the Year and nominated among the top three best consulting agencies in the region in 2016.About the company: MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. It provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. With more than 3,100 people across more than 107 offices worldwide, MSL is also the largest PR networks in Europe, and the fastest growing in Asia-Pacific.MSL has branches in Central and Eastern Europe in Bulgaria, Slovenia, the Czech Republic and Romania. MSL CEE generates over EUR 8 million in annual fee income and employs over 200 people in the region. The company has maintained a two-digit growth rate in the CEE for the past several years.
  • Mslgroup
    Managing Director, Management Board Member, Poland
    Mslgroup Jan 2010 - Oct 2015
    Warsaw, Masovian District, Poland
    - Managing MSLGROUP Poland, a leading PR agency on the Polish market, employing nearly 80+ consultants, with 10.5 m PLN REVE. - Provided clients with strategic counsel, integrated communications plans, and strong tactical execution, while also growing and positioning MSL for success. Developing the agency as well as widening its competence in the area of marketing communication and strategic consultancy. Company external and internal representation.- Building new MSL capabilities: Brand Management & Strategic Consultancy, Marketing Communications, Storytelling, Conversational Marketing, Social Media & Digital. Strengthening existing agency’s capabilities: Crisis & Issue Management, Brand PR, Sponsorship & Events, Celebrities & Influencer Relations.- Developing MSL in-depth knowledge and experience in working with companies representing different areas of business: Consumer Healthcare, Food & Beverages, Beauty & Care, Parenting, Retail, New Economy.- Organizational development of the company (communication processes, new procedures and standards forming, organization structure modifications, team integration). Key success: - Elevating the agency to Holmes Report recognition, Easter European Consultancy of the Year 2015.About the company:MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. It provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. With more than 3,100 people across more than 107 offices worldwide, MSL is also the largest PR networks in Europe, and the fastest growing in Asia-Pacific.
  • Publicis Communications
    Chief Communications Officer, Poland
    Publicis Communications Apr 2016 - Mar 2019
    Warsaw, Masovian District, Poland
    - C-suite manager, Member of the Country Leadership Team. Strategic advisor in communication and reputation management, reporting directly to the CEO of Publicis Communications. - Communication leader, who effectively communicates the new vision of the company and engages the employees in the new working model. Top level corporate communication efforts, developing solid positioning messages on important issues.- Company spokesperson, responsible for media relations and stakeholders relations. Key success: - Winning unprecedented award ‘Holding of the Year’ Media and Marketing Polska, which was previously limited to ‘Agency of the Year’. Publicis Groupe was recognized for the most complex response to contemporary marketing challenges posed by today’s world, which was second to none.About the company:Publicis Communications is one of the solution hubs of Public Groupe advertising holding, hiring 1200+ employees, with 250+ EUR REVE. The company is undergoing a business transformation, leaving behind the holding company structure and adopting a new connecting company one. Publicis Communications is a hub structure for top Polish agencies: Publicis Worldwide Warsaw, Saatchi & Saatchi IS, Leo Burnett Warsaw, MSL Poland.
  • Gemius
    Head Of Marketing Communication Department
    Gemius Apr 2009 - Dec 2009
    - Leading Marketing Communication Department. Reporting directly to Gemius CEO. Strategic consultancy support for members of the board. Planning and implementing a complex communications strategy and media tactic according to the corporate rules.- Developing cooperation and managing relationships with national and international media, liaising with company stakeholders, state institutions, NGO’s and other external partners.- Stakeholders mapping, cooperation and relations building with strategic partners - PBI, Polish Direct Association, Interactive Advertising Bureau.- Close, day-to-day cooperation with Gemius business partners and Key Opinion Leader.About the company:Gemius is a research and technology company, providing data, solutions and recommendations in the area of online advertising campaigns management as well as websites monitoring and analysis as far as users profiles are concerned. The information provided by the company is the basis for everyday marketing and e-commerce activities of nearly two thousand companies. Specialised in online audience research, web analytics, adserving, online marketing research, internet campaign measurement, and business consulting.
  • Edelman Polska
    Senior Account Manager
    Edelman Polska Oct 2006 - Aug 2008
    Warsaw, Masovian District, Poland
    - Running a team of 4 PR consultants in Edelman Corporate Department. Providing full PR service for the Coca-Cola Poland Services. - Leading one-off project for such clients as HJ Heinz, Philips, DuPont, Echo Investment.- Strategic consultancy for the Board of FUTU Design & Publishing Group.About the company:Edelman is a global public relations and marketing consultancy firm with more than 65 offices and 6,000 employees partnering with 2,000 of the world’s leading brands. Specialised in Communications Marketing, Public Relations, Digital Communications, Social Media Marketing, Strategic Communications, Marketing, Corporate Relations, Crisis Communications, Public Affairs, Financial Services, Employee Engagement, Brand Marketing, Paid Media, Financial Communications, Executive Positioning, Influencer Marketing, Creative, and Advisory.
  • Euro Rscg Sensors
    Senior Account Executive
    Euro Rscg Sensors Mar 2005 - Sep 2006
    Warsaw, Masovian District, Poland
    - Providing full PR service for Volvo Auto Polska as key dedicated agency consultant. Being part of Volvo integrated Marketing Communication Team.- Running Volvo Press Office and Press Automotive Park. - Leading PR projects such as Volvo Ocean Race, Volvo Master Amateurs and Volvo Design Academy. About the company:Havas PR (previously Euro RSCG) is the public relations arm of global advertising and communications services group Havas, working in 75-plus countries on six continents. It is a full-service set of strong local agencies with expertise in a variety of communication areas, including consumer, corporate, event, crisis, financial, internal, sports and public affairs. In September 2012 the Euro RSCG Worldwide network rebranded to Havas Worldwide.
  • Publicis Consultants
    Trainee
    Publicis Consultants Nov 2004 - Jan 2005
    Warsaw, Masovian District, Poland
  • Tvp Polish Television (Telewizja Polska S.A)
    Journalist
    Tvp Polish Television (Telewizja Polska S.A) Feb 2004 - Nov 2004
    Poznan, Greater Poland District, Poland
  • Polskie Radio S.A.
    Journalist
    Polskie Radio S.A. Jun 2002 - Oct 2003
    Poznan, Greater Poland District, Poland

Zofia Bugajna-Kasdepke Skills

Public Relations Corporate Communications Strategic Communications Marketing Communications Media Relations Strategy Crisis Communications Integrated Marketing Digital Marketing Social Media Marketing Strategy Marketing Management Internal Communications Social Media Marketing Reputation Management Brand Management Leadership Digital Strategy Press Releases Online Advertising Strategic Partnerships Digital Media Public Affairs Advertising New Business Development Event Management New Media Crisis Management Marketing Management Communications Planning International Relations Investor Relations Journalism Media Planning Business Development Central Europe Cee Eastern Europe Russia New Business Opportunities

Zofia Bugajna-Kasdepke Education Details

Frequently Asked Questions about Zofia Bugajna-Kasdepke

What company does Zofia Bugajna-Kasdepke work for?

Zofia Bugajna-Kasdepke works for Sec Newgate Cee

What is Zofia Bugajna-Kasdepke's role at the current company?

Zofia Bugajna-Kasdepke's current role is CEO & Founding Partner at SEC Newgate CEE | Forbes Women Power Rising List: Woman to Watch in 2022.

What is Zofia Bugajna-Kasdepke's email address?

Zofia Bugajna-Kasdepke's email address is zo****@****ail.com

What schools did Zofia Bugajna-Kasdepke attend?

Zofia Bugajna-Kasdepke attended Uniwersytet Im. Adama Mickiewicza W Poznaniu.

What are some of Zofia Bugajna-Kasdepke's interests?

Zofia Bugajna-Kasdepke has interest in Photography, Design, Arts And Culture.

What skills is Zofia Bugajna-Kasdepke known for?

Zofia Bugajna-Kasdepke has skills like Public Relations, Corporate Communications, Strategic Communications, Marketing Communications, Media Relations, Strategy, Crisis Communications, Integrated Marketing, Digital Marketing, Social Media, Marketing Strategy, Marketing.

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