My journey has been marked by an exciting transition from Graphic design to the dynamic world of UI/UX. With Proficiency in Adobe Creative Suite, Figma, Sketch, Photoshop and other design tools I bring a unique perspective to every project, blending my graphic design roots with modern UI/UX practices. As a Design Developer at one of the world’s leading advertising agency, IAL Saatchi & Saatchi, I managed digital content for Continent Biscuits Limited (CBL), a top food manufacturing company in Pakistan. Designed compelling static and animated digital posts as well as promotional materials for different brands. Notably, I had the privilege of designing the logo for Raast, the first digital currency in Pakistan, showcasing my ability to deliver impactful results with excellence and great maturity.Through the Google UI UX Design Professional Certificate program, I gained expertise in UI/UX principles and developed a deep understanding of UX research, design thinking, creating user flows, planning research studies, conducting usability studies, and synthesizing research results.Whether it's crafting intuitive user interfaces or designing captivating visuals, I approach each project with passion and precision.