• Developed and maintained the company's website to ensure optimal performance, a great user experience, and alignment with marketing strategies and goals.• Created and implemented comprehensive digital marketing plans that aligned with the company's overall goals and objectives.• Managed and oversaw all aspects of digital marketing campaigns, including developing and executing content marketing, social media marketing, paid advertising, email marketing, and SEO campaigns.• Ensured the website ranked well in search engine results by staying up-to-date with SEO best practices and algorithms, conducting keyword research, and optimizing on-page content.• Developed and managed the digital marketing budget, allocating resources effectively to achieve marketing goals within financial constraints.• Managed and optimized paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and others to maximize return on investment.• Developed and maintained a strong social media presence by creating engaging content, running ad campaigns, and effectively managing social media accounts.• Planned and executed email marketing campaigns, including content creation, emailer design, and tracking performance metrics.• Utilized various analytics tools to monitor the performance of digital marketing efforts and made data-driven decisions for continuous improvement.• Continuously monitored and analyzed the activities of competitors to identify opportunities and threats, and adjusted marketing strategies accordingly.• Led and mentored a team of digital marketing professionals, ensuring effective collaboration, setting clear goals, and providing guidance to meet objectives.• Maintained a consistent brand image and voice across all digital marketing channels to strengthen brand recognition and customer loyalty.

• Develop and optimize strategies that will increase website traffic and organic search rankings• Review and analyze website for areas needing improvement, prepare strategy accordingly• Work with the development team to ensure SEO best practices are properly implemented on newly developed code• Work with editorial and marketing teams to drive SEO in content creation and content programming• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords• Perform keyword research in coordination with business objectives to optimize existing and new content and discover new opportunities• Help to create content for social media• Manage social media editorial calendar and post valuable, shareable content regularly• Email campaigns execution.• Manage HubSpot CRM.

• Plan, develop and implement SEO, SEM and SMM strategies• Work towards organic search optimization and ROI maximization• Track and measure SEO and Google Analytics metrics and provide reports• Suggest activities for improving the quality of online contentBuild an inbound marketing plan• Research competitors and provide suggestions for improvement• Weekly and monthly email campaigns creation and execution• Manage and training of the teamSkype: Zohaib.zsa

IBG Consulting is an business setup company in UAE. Specialized in Company set up / Formation, Business Consulting, Financial Planning and Business Support Service Providers. I join as Team Lead Data Mining, provide services to sales team. • Data mining for sales team for different industries• Filter and clean data (website link, landline no, email addresses)• Scheduling meetings/appointments for Sales person and Directors• Uploading/Maintaining data in CRM • Team Management• Work closely with management to prioritize business and information needs