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- Bootstrapped an e-commerce agency from 0 employees and 0 revenue with an initial investment of $500 to $17K MRR and 4 employees (2 FT, 1 PT) within seven months of fruition- Established and conducted all operational sides of starting a business, such as Payroll, Corporation - Establishment, Contract and Invoicing, Training and Onboarding, Corporate Events, and moreWorked with Inc 5000 and other popular brands such as Pawz, Wren + Glory, The Perfect Jean, Spirithoods, and more- Create and discuss all marketing strategy with clients, set up workflows internally and externally for retention marketing best practices- Use retention marketing tools such Klaviyo, Sendlane, Attentive, Postscript, Mailchimp, Salesforce, Hubspot, LiveRecover, Cartloop, with Clients- Use operational tools such as Bonsai (Payments/Contracts), IncFile (LLC), SquareSpace, EditorX, Webflow, Asana, and more Contact: hello@insaan.nyc

- Working with the Event Marketing Manager to promote events, lock in sponsors, maximize registrations, and create a true community around The Commerce Roundtable brand.- Attended live events and tradeshows as a “Sendlane Advocate,” contributing product expertise and fostering relationships with potential tech partners.- Work collaboratively with the Content Marketing Manager to create relevant content surrounding new releases, develop a promotional schedule, and plan for product launches.- Communicate the vision/value props of new product offerings to the sales team and develop tools that facilitate the selling process- Improved customer experience (thus retention) by increasing product activation and support through education (webinars and training videos) - Implemented a plan of action for tech partner outreach to expand integrations.- Developed community growth and retention strategy to grow and maintain active and thriving conversations and member participation.- Worked alongside the CEO to continue to cultivate social influence and thought leadership across relevant channels. - Promote content and experiences for all community tiers, posting links, encouraging people to join, and answering questions about upcoming content and events.

- Developed and executed an agile product roadmap, with a focus on building and owning the SMS product and driving its development from ideation to launch to measurement and iteration.- Increased profit margins for product from 32% to 61% within 6 months of launch- Conducted thorough user experience (UX) and customer needs analysis, leveraging market research, competitive analysis, and data analysis to inform product decisions and ensure we're building the right features.- Collaborated with cross-functional teams including sales, marketing, and customer success to enable effective product launches and ensure customer satisfaction and retention through product training and ongoing support.- Tracked KPIs and metrics to measure adoption, stickiness, and product performance against business objectives, providing regular reports to inform product strategy and innovation.- Product led had on average revenue growth MoM 94% growth, utilizing different GTM strategies such as on platform messaging, outbound sales, CS upsells, email marketing, and marketing hype content on socials/webinars. Content was written in conjunction with the marketing team- Utilized tools such as Aha, Hubspot, Product Board, Notion, Hotjar, SQL

Worked on contract as a Senior Product Manager to help exit to Voyage SMS

- Go-to-market specialist for new payments product at Attentive (BubblePay)- Create and lead all operations including project management, marketing, sales for BubblePay and POC for EPD teams- Develop sales/support/feedback procedures for BubblePay throughout it’s Alpha and Beta product cycles- Conduct research calls, create and execute test plans (w/product), collateral (w/design), and run point on sales and budgeting (w/finance) - working directly with founding members of Attentive (Exec team)- 1x All Star of the Month (Dec 20), 1x CS star of the week (Mar 20), 1x CS All Star of the Quarter (Mar 20)

- Hired as the 12th client strategy manager right before Attentive’s Series B- Responsible for growing and retaining book of 50 existing B2C customers, managing over $3.2MM a year - Partnered with PMM to create new initiatives to streamline customer experience processes during high growth phase, such as client facing workshops, self-service support articles, on site case studies, and support videos for client enablement- Design creatives, create collateral, and run support for clients under book of business and train new hires how internal and third party tools function (Sketch, Excel, SQL, Salesforce, Jira, Confluence, Klayvio, Shopify, and more) - Cultural ambassador for the Client Strategy organization

Role changed due to company needs - responsibilities include:• Track, analyze and report marketing KPI’s to key stakeholders including website, email, social media, paid campaigns, and SEO metrics• Track and report share of voice (SOV) stats• Develop competitive analysis and benchmarks to support Oracle Data Cloud’s marketing strategy • Track and create plans to improve SEO performance across all digital channels • Use analytics to recognize and define gaps, determine what changes need to be made, and work creatively to find solutions • Create a quarterly report on emerging trends to find new resources and ensure teams are up-to-date on best practices

Working directly under the product team for each role. • Assist in creating go-to-market strategy for Addthis Products – including monthly competitive/product trend research, tracking KPIs and informing content, website, and email teams of our brand direction• Grow AddThis product-set with cross-functional collaboration between marketing, product, design, & customer experience teams.direction• Investigate and correct SEO issues using SEO tools such as Brightedge, AHrefs, and Moz, and address them with respective teams like content marketing and web development to increase SERP Oct 2018 - ODC Culture Award Recipient

• Role is a hybrid between Product Marketing Manager and Customer Success Manager for a small high-functioning team• Consult AddThis partners with best practices for onboarding with our products, new company initiatives such as AMP, and complying with data regulations such as GDPR• Lead research efforts for Beta web analytics product and existing products by conducting and analyzing customerdevelopment interviews and making data-decisions with engineering, design, and marketing teams• Plan, create, and analyze new sales and support metric reporting using Kissmetrics, Salesforce, desk.com, and excel toincrease customer engagement and lead generation -- since taking on the role there was an increase in lead gen by 83%• Started and lead the initiative to create engaging video/multimedia content for brand promotion, lead generation, and customer support for AddThis blog and social channels – write, edit, film, and manage release schedule for content• Experienced 2 full product development cycles – Mobile SDK and Desktop Analytics projects

Create and execute new business development initiatives for beta Mobile SDK and Website Analytics Products, this includes email outreach campaigns, SEO, conduct customer development/product development research, and other initiatives• Assist beta partners in implementing SDK and API into their mobile apps; directed questions to developers when needed• Customize and utilize Salesforce/Pardot and Linkedin premium to discover potential partners for new AddThis beta partnersignups and/or product research for Mobile SDK and Web Analytics• Run queries on Sequel Pro and utilize Excel/Google Sheets for purposes such as; metric tracking for # of Beta Mobile SDKsignups and Downloads, existing customer prospecting, analyzing data, and more• Recipient of ODC Cultural Impact Award for the month of October 2017; Outside Role Duties Include: Founding memberof the Hiring and Onboarding Committee for Oracle Vienna Office & Member of Culture Club

• Conduct research on competitor products, channels of distribution, and talent• Audit of different departments such as Sales, Inventory, Customer Service, and other departments of the business• High utilization of Excel to identify data integrity practices to increase efficiency and productivity within the company

• Resolve customer relations by finding different options for the customer such as: educating customers about their product, repairing technical issues through the Genius Bar, and providing an insightful sales experience for customer• Administer 30-40 appointments during full shifts, often multi-tasking between 1-3 customers• Provide mentorship and guidance for new hires in the service specialist role• Knowledgeable of tech trends, promotions, carrier plans, and upgrade and trade-in options, which provides a more credible conversation between technician and customer, and will often lead to future or continuing sales/customers at Apple Retail• Completed Service Specialist and Creative Strategies Certifications

•Develop better understandings for the needs of students with regards to technology in the classroom by being the voice of the students of the schools IT committee • Nominated in to position by Stony Brook Undergraduate Student Government for exemplary participation and knowledge of IT trends in education and productivity

• Created a school spirited atmosphere by promoting Stony Brook Athletics via creating and distributing signage, mock ups, e-mail campaigns, and online promotion through the use of Photoshop and iMovie • Promoted ticket sales and public (Student and non-Student) participation in School Athletics. Exceeded revenue goal of $198000 in Div. I football ticket sales. Achieved game attendances of about 6000 people

• Held floor meetings and organized events for residents every month• Responsible for the safety and security of over 200 residents in residence hall• Held office hours to provide guidance and support to students for issues pertaining to academics and campus activities• Trained students to live a healthy and productive lifestyle by facilitating college safety, future career, and social workshops

• Conducted cost-analysis research under the supervision of the Director of the Dental School, Dr. Dolores Canella• Led a team of 3 students to collect data by surveying health literacy of residents in vulnerable locations on Long Island• Assessed data via the use of Excel to determine locations to provide low-cost dental care ($10~$20 check-up and clean for non-insurance patients). Work published in URECA Journal (2014)