Digital Marketing Manager
Current• Daily account management of Google Adwords, Bing, Yandex, and other search platforms.• Monitoring and improving overall PPC strategy for each advertiser.• Developing audience for Remarketing, Display and paid Social Media Campaigns.• Management of Display Network, Placement Lists on Google Adwords and through other contextual advertising platforms.• Responsibility for planning and budgetary control of all digital marketing.• Overseeing the social media strategy for the advertisers.• Reporting project progress on a weekly, monthly and quarterly basis by using Google AdWords and Google Analytics.• Ensuring campaigns are kept within budget and maximum ROI is achieved.• Analyzing websites using a variety of tools including Google Analytics & Google Search Console as internal reporting tools.• Monitoring and coordinating with developers & designers for website designing and developing concerns to manage the website pages as per user experience requirement.• Monitoring and coordinating with SEO team and evaluating search results and searching performance across major search channels.• Managing and maintaining updates for large keyword lists.• Partnership with brands and networks to find new sales channels.• Directed relationship with affiliate networks.
