Zoha Javed Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Product Launch & Development: Launching key products- PS Market Scanner and PS Pipeline Scanner, providing crucial market insights and strategic analysis tools for life sciences clients. Achieved 60% industry coverage within 6 weeks via strategic digital transformation initiatives.- Marketing Advisory: Led bespoke consulting projects and delivered strategic recommendations, such as landscape identification and entry strategy for consumer health clients. - Team Leadership: Setting and ensuring delivery of OKRs for a team of 6, overseeing work plans, resource optimization, and budgeting.- Business Expansion: Driving growth through client engagement, sales strategy, and investment exploration.

Pakistan

- Portfolio Management: Managed a $67M portfolio, overseeing P&L for leading Consumer Health brands ENO and Voltaren. Developed and executed strategic marketing plans aligned with business objectives, achieving 3% growth for ENO and 8% for Voltaren.- Centrum Launch: Drove launch preparation for Centrum Multivitamins launch, including creating a comprehensive 5-year business plan, HCP and customer segmentation, and pricing strategy to ensure successful market entry.- Data-Driven Decision Making: Utilized Salesforce, Veeva, Qlikview, and Tableau to perform in-depth data analysis, monitor market performance, and identify actionable trends and opportunities.HCP & Stakeholder Engagement: Collaborated closely and provided training to sales teams while integrating customer feedback into omni-channel strategies. Cultivated strong relationships with HCPs and other KOLs, engaging them through high-impact events such as webinars, conferences, and symposiums.- Educational Content & Scientific Leadership: Advanced scientific leadership by developing and delivering compelling educational content to engage and inform HCPs, supporting them in making informed recommendations to their patients. Ensured compliance to healthcare regulations across all materials and communication channels.

- Strategic Marketing Management: Oversaw a diverse portfolio in Oncology, Neuroscience, and Immunology, managing P&L, developing marketing plans, and crafting brand strategies. Led the team in executing comprehensive product launches and lifecycle management strategies that aligned with business objectives and market needs.- Launch Excellence: Successfully launched Emgality (CNS) and Verzenio (Oncology) after identifying opportunities through rigorous market research, fieldwork with HCPs, and advisory board interactions with KOLs. Developed pricing and access strategy, channel segmentation, and resource allocation. Demonstrated effective market entry strategies that resulted in 3 patient recruitments within the first 10 days of launch.- HCP Engagement & Training: Delivered targeted prescriber training on clinical trials data to enhance early brand endorsement and adoption. Customized global marketing campaigns to meet local market needs, and orchestrated high-impact launch events to ensure successful product introductions and stakeholder engagement.

- Organizational Project Management: Led cross-functional projects involving the Leadership Team, managing deliverables, resources, budgets, and performance metrics.- Digital Transformation: Spearheaded digital transformations focused on process improvement and business development.- Key Projects: Hardship Pricing Case, Product Optimization, Government Collaboration, and Compliance Workshops.

Pakistan

Thinking beyond today and considering future trends and challenges while developing and executing the most apt promotional strategy for diverse portfolio including Anti-biotics, Anti-allergy and wellness, valued at £27 Mn.• Using multiple sources to understand customer priorities and insights to gain a deeper understanding of patients and prescribers to drive key marketing decisions• Launching exciting, patient-focused programs and activities in line with key strategies for competitive environments, while considering longer term life cycle changes• Working closely with the sales team to ensure 2-way communication and alignment with brand strategy • Managing and developing the capability of team members through delegation of strategic and analytical projects, ensuring maximum exposure and potential utilization • Working across boundaries with teams such as Medical, GMS, Finance, etc to ensure commercial excellence

Istanbul, Turkey

Enhanced project management, communication and leadership skills while managing a complex and high value (£811Mn) portfolio across the diverse MENA CIS region. • Ensuring an inclusive environment and network between the region and LOCs to guarantee all stakeholders remain connected, aligned and motivated to collaborate. Establishing self as the key point of contact for any area-level support for CEP, including marketing, medical and supply. Key levers include monthly CEP reviews, Quarterly Anti-Infective Meetings, Annual Brand Plan Reviews and Coaching sessions.• Project Renaissance: Utilizing expert project management skills in executing exercise aimed at improving efficiency and delivering growth to the Established Products Portfolio. Contributions include analysis of complex data to determine decisions regarding product optimization, divestment and increased investment within stringent timelines and delivery KPIs.• Portfolio Optimization Exercise: Reviewing relevant brands within region for ideal Product Life Cycle Maintenance. Responsibilities included license optimization assessment, PREPs review, analysis and support for new launches and presenting decisions/results to LT.• Leveraging Multi-channel capabilities to ensure targeted, sustainable achievement of market plans. Initiated 3 regionally led webinars, with an average attendance of over 4000 HCPs per event.

Pakistan