Drives brand success by tailoring content to each audience. Collaborates with developers, designers, and teammates on digital marketing, content strategy and migrations, websites, and advertising campaigns. Ensures that clients have a great experience from concept to completion and can brag about the results. Clients include the Association of Public Health Laboratories, University of Maryland Baltimore Campus, U.S. Dept. of Defense, and U.S. Institute of Peace.• High ROI: Creates content for Harris & Associates, a small engineering firm that competes with huge companies. Website traffic has tripled, open and click rates are twice the industry average, and managers are reaching out to request bids after reading the content.• Fundraising turnaround: Wrote speeches and videos for Sarah Lawrence College’s largest-ever fundraising event. It was the cornerstone of a $200 million campaign that stabilized the school’s finances.• Community creation: Served as the original blog editor for the American Advertising Federation’s Washington, DC chapter. Managed the WordPress site, created editorial calendars, invented new approaches, and worked hand-in-hand with the Communications Committee to address members’ needs.

Develop and manage projects, nurture talented people and encourage collaboration. Through surprise and entertainment, the stories in these films inspire people to learn, laugh, cry and change the world.Selected credits: • Producer, Where Heaven and Earth Touch documentaries about ordinary heroes (people who found their calling by helping others)• Producer, Roboflight television program that aired on the Syfy Channel for four years and earned the nickname “Cyberspace in Your Face” from its fans• Co-Writer/Director, Time to Choose short about domestic violence• Co-Producer, Tony Schwartz: American Audio Artist radio interview for West German Broadcasting

Helped clients to stretch into new territory, both in the media they used and the people-first approaches they introduced. Created campaigns for businesses, nonprofit organizations, the U.S. Food and Drug Administration, and NATO. • Reversal of fortune: Co-created a presentation for the TLK Group, which was desperate to prevent its biggest client from cutting back TLK’s share of work. The results: TLK’s client was so impressed that it gave the company more work and TLK’s valuation leapt from $2 million to $14 million in one year.• Efficiency: Developed the first standard operating procedures for Consumer Updates (the FDA’s online video series). Wrote, directed, produced and edited videos on children’s nutrition, sun safety and drug abuse. • Explosive growth: Wrote and managed the campaign that introduced Red Top Cab’s app, which was designed to outperform Uber’s app. Orders doubled every week for seven weeks. When orders reached 105,000, the owner said, “This is the best campaign we’re ever done.”

Promoted a startup social network that has become the go-to hub for the global social change community. Introduced tactics that helped PCDN grow to 37,000 members in 180 countries and earn SXSW’s Community Service Award for digital innovation. (SXSW then turned to PCDN as a valuable resource: In the last awards cycle, 12% of SXSW award nominations were referred via PCDN.) The website now receives 300,000 monthly hits from 100,000 unique visitors.

Patiently and effectively taught students about visual storytelling so that their passion elicited delight in the viewer. Developed curricula that improved the students' skills and approach. Student evaluations averaged 4.9 on a scale of 1 to 5 (with 5 being the highest rating).

Member of the brainstorming team that developed MilitaryKidsConnect.org, the first U.S. Department of Defense website that connects children in active, reserve, and National Guard military families. Partnered with therapists to create content that helps children cope when a parent is injured or dies. Dove into Afghan teen culture to develop stories that connected these kids to their U.S. peers. Researched, wrote, and edited sections of the website, which has created a true community.

Worked hand-in-hand with the agency’s team to develop effective ideas. Collaborated on the campaigns that transformed Cavalier Ford from the smallest Ford dealer in Virginia to the largest, and restored Calvert Woodley to its leading position among wine stores in Washington, DC.

Initiated a new strategic plan for this non-profit organization. The plan was designed to increase accountability, recruitment and retention.

Improved the quality, consistency, and accuracy of the Silverdocs Film Festival's website content, brochures, speeches, press releases, and 150-page catalog. Blended the work of 20 writers into a unique voice for the festival while following the Chicago Manual of Style and American Film Institute guidelines.Combined Facebook alerts, email announcements, and retail displays to promote a new model of storytelling: the Digital Diaspora online community. Exceeded all of the client's goals even before producing a milestone event which led to new sources of funding.

Member of the team that created the Washington, DC advertising department and built it into an effective resource for businesses. Led clients through research, creation of a cohesive message and how to prepare for a range of responses. Collaborated effectively with Marketing, Sales and Research departments. Earned top awards for writing, revenue, graphic design and customer service.• Online Success: Partnered with a marketing company to create a campaign that doubled the client’s website traffic in the first week, with online orders doubling every month for a year.• Client Rapport: Member of a team that increased client retention in one office by 45 percent. A year later, became the point person to retain clients.• Strategic thinking: Opened a new niche market by creating a “national approach” for a local firm. The resulting jump in sales led to a seven-year relationship.• Resonant Approach: Created such a compelling message for a new product that it sold out in a month, forcing the two-month campaign to end early. A year later, an equally evocative campaign for the client’s follow-up product achieved the same result.

Developed curricula and led workshops for peers at national conferences. Topics included producing, editing, brainstorming, effective writing, and pitching ideas. The workshops were rated “perfect” by the leadership.