As a strategic leader in the super speciality which comprises of Oncology, Nephrology, Hepatology & HIV division, I drive initiatives that enhance our market position and improve patient outcomes. With an additional focus on future pipeline products, I develop innovative strategies that would not only help elevate our rankings but also support sustainable growth in a business currently generating a turnover of around 350 crores.Leveraging data-driven insights and industry trends, I foster collaboration across teams, optimize resource allocation and implement effective go-to-market strategies. My passion for healthcare innovation is key to expanding our reach and impact, ensuring our divisions meet and exceed the needs of patients and healthcare providers.I am dedicated to building strong partnerships and navigating complex regulatory environments to deliver sustainable growth and enhance our competitive advantage.

Responsible for Marketing Initiatives & Business Development.Formation of strategy contributing to growth of the organization, creation of marketing collaterals, formation of digital marketing calendar and execution.

Responsible for Corporate Marketing Strategy of the company along with major divisions of Emcure in Acute therapy. e.g. Pharma, Govt. Institution, Generic Business, Gynae.Brand Planning, Competitive Analysis, Managing the Profit and Loss statement, Digital Marketing, Developing Marketing insights to assist the leadership in making strategic decisions.Got recognized by the leadership team for "Nursing Home Project" - To create new channel for business penetration in order to achieve desired growth.

Business Strategy and Marketing Excellence (Oncology) - Additional Responsibility of Nephrology Business Strategy and New Product Development for Super Speciality Division

Handling Oncology & Uro Oncology. All Innovator Products of Sanofi, Tolmar, Novartis and Inhouse.

Responsible for marketing Bevacizumab, Pegasparginase(India’s first pegylated version of asparginase), Sanofi Oncology Portfolio(tie up), Eligard(Tie up with Tolmar USA), Panobinostat(Novartis tue up) and Biceltis&Ikgdar(Roche tie up) in Oncology and Urology segment.Have a mix of Solid & Hemat products.Handling a mixture of Innovative brands with MNC tie ups and Homegrown brands.Responsible for conducting and delivering marketing campaigns, brand building, KOL engagement plans, developing my team and helping in driving of sales.