Experienced Marketing & Business Development Specialist with an MBA in Marketing and significant experience in the pharmaceutical industry in Pakistan. Proven track record in driving sales growth, enhancing brand presence, and developing strategic marketing campaigns. Expert in leveraging data-driven insights, managing cross-functional teams, and executing impactful product launches. Adept at optimizing sales processes and implementing effective go-to-market strategies. In my free time, I enjoy reading books, cooking, and organizing my surroundings, which helps me stay focused and inspired.
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Assistant Manager Digital Marketing & Business DevelopmentHerbion International Jan 2019 - Dec 2023Karachi• Conducted market research and analysis to support successful development and launch of new products.• Designed and executed integrated advertising campaigns to enhance brand visibility.• Managed strategic alliances and coordinated cross-functional teams for seamless campaign execution.• Developed and analyzed financial models for new products to enhance forecasting accuracy and support decision-making. • Implemented advanced commercialization strategies to drive product launches efficiently.• Ensured compliance with brand standards and regulatory requirements in collaboration with legal team.• Managed end-to-end execution of commercial plans, including communications and in-store displays.• Managed product displays, sales strategies, and customer service to enhance consumer retailing at Herbion International.• Negotiated vendor contracts and utilized SAP for efficient supply chain management, including inventory control and procurement.• Coordinated major industry events to support business development and expand market presence. -
Marketing & Business Development ExecutiveHerbion International Apr 2017 - Dec 2019Pakistan• Conducted market research to identify category opportunities and consumer needs, collaborating with R&D to develop new products.• Developed and executed strategies to drive sales growth and expand the customer base through targeted marketing and promotional initiatives.• Coordinated with cross-functional teams to ensure effective execution and timely product launches.• Collaborated with sales teams to develop targeted marketing strategies for Herbion International.• Designed and executed digital marketing campaigns to increase brand visibility and customer engagement.• Assisted in creating brochures and flyers to support sales efforts and enhance brand recognition. -
Business Development OfficerKaizen Pharmaceuticals (Pvt.) Ltd. Mar 2016 - Apr 2017Pakistan• Spearheaded the development and market introduction of innovative products at Kaizen Pharmaceuticals to meet market demand and enhance market presence.• Implemented strategic outreach programs to improve customer retention and maintain strong relationships with existing accounts.• Acted as a key liaison between marketing, sales, and product development teams to align strategies for successful execution of cross-functional projects. -
Trainee PharmacistAga Khan University Hospital Jan 2015 - Dec 2015PakistanGained experience in following areas of Hospital Pharmacy:• Clinical rounds with consultants to assessthe patient profile• Reviewing medication orders of admitted patients• Dispensing medications to ambulatory patients• Floorstock filling• Patient counseling• Overview of clinical pharmacy• Drug and poison information center• In-house extemporaneous and bulk compounding• Total parenteral nutrition• Computerized physician order entry• Cytotoxic drug admixture• Preparing & dispensing oncology medicines• Sterile preparations• Immunization services
Zohra Ali Education Details
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Master Of Business Administration (M.B.A.) -
Pharmacy -
Pre-Medicine/Pre-Medical Studies
Frequently Asked Questions about Zohra Ali
What is Zohra Ali's role at the current company?
Zohra Ali's current role is | Marketing & Business Development Specialist | Digital Marketing | CRM/Retailing | Strategic Product Planning | Market Expansion | Brand Management | Market Research & Analysis | Sales Forecasting | Microsoft Office |.
What schools did Zohra Ali attend?
Zohra Ali attended Institute Of Business Management, Ziauddin University, Aga Khan Higher Secondary School, Karachi, Sultan Mohamed Shah Aga Khan School, Karachi.
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