Zoie Pruner Email & Phone Number

Somerville, MA, US

Needham, MA, US

New York, NY, US

New York, NY, US

• Owned the planning and execution of automated customer campaigns (email triggers, SMS, app push notifications) and ensure that all are providing an optimal ROI and delivering towards business objectives
• Defined, tracked, measured, analyzed, and reported out on lifecycle/trigger communications and presented learnings and insights across the business
• Optimized lifecycle/trigger campaign performance through robust test and learn strategies including content, audience segmentation, and creative

Rockford, MI, US

• Execute consistent storytelling and voice on saucony.com and key DTC marketing channels: email, SMS, and direct mail
• Produce creative briefs via strategic copy, photography, video, and design
• Provide content strategy for product launches, cultural/brand moments, and evergreen stories
• Manage and plan DTC content calendar
• Analyze and react swiftly to data insights
• Communicate plans across multiple functions/levels to ensure content alignment

Rockford, MI, US

• Leveraged consumer data to identify trends and develop an actionable consumer-first engagement strategy
• Shared results and best practices to drive consumer demand within brands across email, direct mail, and SMS
• Forecasted and presented business opportunities to identify scale, scope, and revenue potential of consumer engagement initiatives
• Launched, optimized, and expanded international email and direct mail programs to increase retention rates and grow the value of consumers

London, GB

• Worked within multiple Pearson systems to ensure and maintain accuracy in ordering, printing, delivery, and reporting
• Oversaw the data enrichment and delivery fulfillment processes of Pearson Collections
• Identified training and communication needs across multiple business units
• Drove minor enhancements in data processes to improve overall workflow

London, GB

• Communicated with customers, field staff and in-house staff to develop and produce custom titles through Pearson Collections
• Provided a high level of support to the field staff and customers throughout the creation and fulfillment processes
• Provided feedback on user experience to assist with prioritization of new requirements, enhancements, and bug fixes
• Identified the need for improvements to existing work processes to allow for greater efficiency and accuracy

Boston, MA, US

• Assisted Professor Michelle Carr with recruitment and planning for Northeastern's English Culture and Documentary Filmmaking study abroad program in London, England
• Attended and spoke at information sessions and panels for students interested in the program about my personal experience
• Produced a 3-minute promotional video
• Accompanied students on all class site visits throughout London and organized group activities and outings around the city
• Provided feedback on student documentary projects throughout the production process
• Helped resolve interpersonal conflicts in student groups

Hollywood, CA, US

• Assisted eleven Account Executives with research, planning, and outreach operations
• Managed and delegated tasks to ten studio interns
• Conducted market research to locate events and partner organizations for promotional activities and screenings
• Developed contacts with local retailers, college outlets, and promotional partners to create awareness of upcoming film releases

• Wrote celebrity guest summaries, researched background information, and managed guest-submitted segment ideas
• Transcribed interviews, operated boom mic, and assisted Producers during rehearsal
• Interacted with up to 200 audience members during check-in, provided courtesy calls, and recruited guests
• Composed weekly segment pitches, compiled bi-weekly press breaks, and distributed a daily news note

Boston, MA, US

• Coordinated with Producer on logging and updating footage
• Set up cameras, equipment, stages, and lighting
• Communicated with talent and filed talent release forms

Bachelor Of Arts (B.A.), Media And Screen Studies

Film, Television, And Media Studies

Education record