As a Strategist and Creative Director at WORD Agency, I lead the development of culturally rich storytelling and innovative strategies for brands like Nike, HBO, and Rare Beauty. My role involves guiding a talented team in crafting human-centric content and experiential events that resonate deeply with audiences. With a focus on consumer insights, I aim to create lasting connections and impactful narratives that celebrate diverse voices and communities. Our work has garnered multiple awards, recognition and nominations, but the true measure of our success lies in the appreciation of the communities we serve.

Mayimba Music is a 3 time Latin Billboard winning independent Latin music publisher & distribution company based in New York City. - In field face of the brand at events & conferences like The Latin Grammys, Billboard Awards & Bomm Conference in Bogota, Colombia. - Ideated and executed marketing strategy & events for artists and brand initiatives. - Produced video and photo shoots for talent; Booked, promoted & executed artists shows in major cities around the US ranging from intimate live studio sessions to sold out shows at Madison Square Garden. - Liaised & managed relationships with artists, major labels, publishers, digital distributors (Spotify, Apple, Pandora, YouTube, etc) media (ie: Billboard, VIBE, Remezcla) & brands. - Secured media coverage & brand partnerships with companies like Stoli, Jack Daniels, Sony Music & ASCAP - Produced a 32 part women’s history month video campaign celebrating innovative ways women find success

Freelance writer concentrating in beauty, fashion and lifestyle topics.

Assisted creative director on web and advertising photo shoots in studio and on-location.

Put together cohesive clothing looks that fall in line with the vision of the creative director. I have worked with recording artists, actors, models, magazines, short films and plays.

I handle freelance publicity in numerous areas including but not restricted to music and fashion.

Wrote bios and one sheets; assisted in the preparation of proposals; maintained data-bases & contacts; extensive research; contributed to the office blog; filled in for receptionist; assisted on events;