Driving growth and brand visibility through data-driven digital marketing strategies that turn audiences into loyal customers and elevate brands in competitive markets.Passionate about empowering businesses to succeed online—specializing in SEO, content marketing, and social media strategies that deliver measurable results and lasting impact.

Spearheading marketing and communications efforts—both strategic and tactical—to position the company as a leading force in solar contracting.

• Introducing fitCompass, a game-changing online multivendor marketplace in the area of fitness services in Switzerland• Developing ideas and a digital marketing strategy, and designing a launch plan with the aim of getting the new platform ahead of the game right from the start

• Developing and optimizing the GE Power customer website, focusing on lead generation and revenue marketing, constantly applying the latest SEO/SEM tactics• Designing UX/UI based on tracked user behavior and metrics with state-of-the-art tools, and driving fact-based improvement of digital channels• Creating a consolidated portfolio of state-of-the-art GE Power apps on Android, iOS and PC to offer our customers and the visitors of our events an appealing and functional overview of the company’s offering and product features• Strengthening and consolidating the measurement of all external and internal communications activities to support executive decision making and the improvement of our tactics and channels

• Strategic development and optimization of the Alstom Power customer website and the company intranet.• Running social media campaigns to support strategic business objectives. • Co-creating and managing an integrated set of digital apps on Android, iOS and PC that introduced the company’s offering and product features in an interactive way.• Strengthening and consolidating the measurement of all external and internal communications activities to support executive decision making and the improvement of our tactics and channels.• Supervising the constant improvement and use of the Alstom Power brand across various channels.• Constantly renewing the communications channel portfolio by applying the latest trends externally and internally and introducing methods that can be measured.• Optimizing the printing of marketing communications publications.• Leading a team of 5 experts.

• Planning and implementing the editorial strategy and building and running the right channel portfolio underneath that.• Liaising with key stakeholders at all levels to elaborate the messages to employees, and aligning those with both the company strategy and the editorial strategy.• Engaging the stakeholders with new trends in storytelling.• Strategizing, building, launching and running internal and external social media channels like Facebook or Yammer, to leverage content sourced from Alstom’s followers and employees. Embedding social content in mainstream editorial.• Running social media campaigns to support Thermal Power thought leadership ambition.• Coordinating content sourcing and production, using an editorial network and a copywriting agency.• Coordinating content publishing using an external publishing agency.• Leading a team of 4 experts.

• Supervising all internal and external online activities from strategy to implementation to daily content management.• Deploying global knowledge management and collaboration solutions (intranet, wikis, blogs, document sharing).• Liaising with all stakeholders, including IT, Corporate Communications, senior management and vendors.• Outsourcing content management activities to offshore.• Leading a team of 6 experts.• Coaching a contributor community with 100+ members.

• Customer portals – developing and launching in Eastern and Northern European countries.• Marketing-Communications toolkit – deploying and operating.• Supporting and sub-contracting international Marketing Communications projects – brand design and launch, ad campaigns.